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Tag: gifting

  • Giv Giv: Singapore’s first Build-It-Yourself Gifting Platform

    Giv Giv: Singapore’s first Build-It-Yourself Gifting Platform

    Officially launching this month, Giv Giv specializes in its simple yet fun and thoughtful gifting process via its unique web platform (www.givgiv.co). With over 300 gift items and 50 partnering brands across diverse gift categories, it is the ideal destination to customise an exclusive bundle (Giv) of mixed brand gift items or shop from pre-curated Givs for an upcoming celebration-or even, just because.

    The website, soft-launched on 28 April 2017, allows gift shoppers to create personalized Givs for scheduled dates in advance. Based on their gifting needs and shopping preferences, they can simply bui Id a Giv from the wide selection of gift items curated by the Giv Giv team . “Each and every gift item is chosen by the sender and that is certainly meaningful, if not more thoughtful than the usual gift voucher or hampers with an item or two they might not like,” shares co-founder Estee Lua. In addition to the exciting customizable options, Giv Giv is also releasing a new collection of pre-curated Givs every month to provide their shoppers with additional gift varieties.

    The pre-curated collections are hand picked to commemorate life’s various milestones and to celebrate the little moments. There are also exclusive releases of pre-curated Giv bundles with seasonal gifts and exciting looks for one-click gift shoppers. From birthday bundles to congratulatory Giv sets, these options are all about the details and provide gift inspiration for shoppers to build their own.

    Giv Giv is also using the brand as a platform to promote gift items from local and regional lifestyle and indie brands. Gift shoppers can shop their favourite and popular gift items from over 1 O featured categories; be it a pampering session of candles and blooms, or a bundle of thoughtful lifestyle goods to send your best wishes, gift shoppers are spoilt for choice. Recipients of the special gifting experience will receive a selection of gift items and a personalized gift card accompanied by the signature orange Giv packaging and door-to-door courier service that elevates the surprise. For the exciting month of June, Giv Giv will be launching new Giv bundles for Father’s Day and other seasonal editions. For all new gift shoppers, use the promo code [ FIRST10] to get 10% off your orders!

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  • Starbucks’ social gifting feature launches in China

    Starbucks’ social gifting feature launches in China

    Starbucks has extended its social gifting promotions into China, where it has launched a major expansion program to double its stores within the next five years.
    The coffee giant’s new “Say It With Starbucks” program, created by Starbucks and Weixin, China’s leading mobile social communications app, enables users to gift a Starbucks beverage or digital gift card via a social gifting platform.
    A sister product of WeChat, China’s leading mobile social messaging app, Weixin’s platform has 846 million global monthly active users, as of third quarter 2016. The launch comes on the heels of a strategic partnership between Starbucks and Tencent, WeChat’s developer, in December 2016.
    Users will be able to select from a curated selection of Starbucks-branded gifts and add a personalized message in the form of text, images or video to uplift the day of a loved one, Starbucks explained. Once a gift is received, it will be saved in the recipient’s Weixin app and can be redeemed at any Starbucks store in Mainland China.
    During the initial launch period, Weixin added access to ‘Say it with Starbucks’ users in its Weixin Wallet-function. This partnership makes Starbucks the first retail brand to bring a locally-relevant social gifting experience in China, the coffee giant said.
    Starbucks launched a trial phase two weeks ago among employees and Starbucks customers.
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  • Starbucks and Tencent Announce Strategic Partnership to Launch Social Gifting on WeChat

    Starbucks and Tencent Announce Strategic Partnership to Launch Social Gifting on WeChat

    Starbucks Coffee and Tencent Holdings, a leading provider of internet value-added services in China, today pioneered a strategic partnership to co-create a new social gifting feature on WeChat, China’s leading mobile social communications service, in early 2017.

    This partnership positions Starbucks as the first retail brand to combine and bring a locally-relevant social gifting and digital payment experience to life on WeChat in China. Tapping into the 846 million global monthly active user accounts (as of the third quarter of 2016), the new integrated feature will seamlessly allow customers in China to instantly and conveniently gift Starbucks to a friend or loved one. Beginning today, Starbucks customers will also be able to use WeChat Pay to make purchases at close to 2,500 Starbucks stores across Mainland China.

    “Starbucks and Tencent share similar values to enable greater human connections through our respective products and services, and I am pleased to partner with an established and respected social and mobile industry leader in China,” said Belinda Wong, ceo, Starbucks China. “This new strategic partnership will leverage the strengths of both Starbucks and WeChat to create a true online-to-offline social gifting platform that will deepen our engagement with our customers in a unique and powerful way. Just as Starbucks cards are among the most gifted around the globe, we aspire to also become the most gifted brand digitally in China.”

    “The strategic cooperation between WeChat and Starbucks enables us to bring the unique Starbucks retail experience seamlessly to hundreds of millions of WeChat users in China,” said Allen Zhang, Senior Executive Vice President of Tencent. “We are happy to be the partner of choice of Starbucks and look forward to deepening our connection to our users through the highest-quality services.”

    Starbucks is committed to innovative digital experiences that surprise, delight and deliver an elevated Starbucks Experience for its customers across China. The online social gifting platform is part of the company’s growing digital presence focused on connecting with customers through digital channels, including the Starbucks® Mobile App, the My Starbucks Rewards® program and social media.

    Jointly created by Starbucks and WeChat, the social gifting feature encourages everyday acts of kindness and appreciation among family and friends. Customers will be able to select from Starbucks-branded gifts and products and add a personalized message of love, of gratitude or to simply uplift someone’s day. Recipients of these personal and simple acts of kindness can save their gifts and memories on their WeChat accounts and redeem their gift at Starbucks stores across China to enjoy the unparalleled Starbucks Experience.

    As part of this partnership, Starbucks will introduce the use of WeChat Pay for purchases in its retail stores in a continued effort to elevate the in-store experience for customers. This cash-free digital payment experience, which allows users to pay for their goods and services from their mobile devices, is one of the most popular payment methods in China, with more than 300 million users linking their bank cards with WeChat or QQ, another flagship service of Tencent, as of March 2016.

    Today’s announcement builds on Starbucks rapidly expanding portfolio of digital innovations in China, which integrates the exceptional in-store experience with the digital Fourth Place experience. Earlier this year, Starbucks launched a mobile payment system in China aimed at providing My Starbucks Rewards® (MSR) members access to a fast, seamless and convenient way to pay for purchases, using their pre-loaded Starbucks Gift Card on their mobile devices.

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