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Tag: GIPHY

  • Giphy’s Clips now integrated with Apple’s iMessages

    Giphy’s Clips now integrated with Apple’s iMessages

    GIF database and search engine Giphy announced today that its “Clips” content (short GIFs with sound) will be supported by Apple’s iMessage and in the Android Keyboard. In a press release disseminated today by Giphy, the company said, “You know that moment when someone sends you the perfect GIF and you can practically hear it. Whether it’s a familiar character or simply the perfect visual representation of your emotions, there is a very specific sound you associate with it. At Giphy, we definitely know the feeling.”

    Giphy says that it has been working hard to bring Clips to every platform where conversations happen. The company adds that “You can already share Giphy Clips anywhere using the video’s URL and can even access them in places like Slack and Medium. But, starting today, you can find and share Clips even more easily in messaging via Giphy’s iMessage Extension and in the Android Keyboard.”

    Version 4.2.5 of the iOS and Android Giphy apps have just been launched from the App Store and Google Play Store respectively. Giphy says that “it is the fastest, simplest way to search and share GIFs and stickers across all of your favorite social channels. Enjoy our powerful GIF Keyboard and iMessage extensions that put Giphy at your fingertips. Spruce up boring conversations with our Emoji and Text libraries – exclusively available in the mobile app.”

    Giphy states that Clips brings a whole new dimension to self-expression. The world’s largest library of free GIFs, Clips, & Stickers, Giphy for iOS is the fastest, simplest way to search and share short-form content and animated reactions across all of your favorite social channels such as Facebook Messenger, Instagram, Snapchat & more.”

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  • Facebook buys GIPHY for $400 million

    Facebook buys GIPHY for $400 million

    Facebook announced yesterday that it is acquiring GIPHY. The latter started in February 2013 as a search engine for GIFs and it was apparent that co-founders Alex Chung and Jace Cooke were on to something after they attracted one million users during GIPHY’s first week. Soon, GIPHY was allowing users to post, embed, and share GIFs on Facebook.

    Half of GIPHY’s traffic comes from Facebook-owned apps with Instagram making up 50% of that figure. The other apps include WhatsApp, Messenger, and the Facebook app. After the transaction closes, people will still be able to upload GIFs, and developers and partners will still have access to GIPHY’s APIs. More importantly, GIPHY’s creative community will still be able to create the usual “great content.”

    While Facebook didn’t announce the price of the transaction, Axios says that GIPHY cost Facebook $400 million. In 2014, Facebook closed on its purchase of messaging app WhatsApp; that purchase was paid for in Facebook stock and was originally valued at $19 billion. By the time the deal closed, a rally in Facebook’s shares brought the price of the transaction to a stunning $21 billion. A couple of years before, Facebook purchased Instagram for $1 billion in what turned out to be one of the biggest steals in the history of technology.

    Facebook says, “By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct. Both our services are big supporters of the creator and artist community, and that will continue. Together, we can make it easier for anyone to create and share their work with the world…GIFs and stickers give people meaningful and creative ways to express themselves. We see the positivity in how people use GIPHY in our products today, and we know that bringing the GIPHY team’s creativity and talent together with ours will only accelerate how people use visual communication to connect with each other.”

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