Retail News CRM

Tag: Glenfiddich

  • Glenfiddich Unveils Limited-Edition DesignPack to Celebrate the Lunar New Year

    Glenfiddich Unveils Limited-Edition DesignPack to Celebrate the Lunar New Year

    Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky[1], announces a limited-edition pack for Glenfiddich’s 18 Year Old single malt created by Shenzhen-based artist Rlon Wang. Created in celebration of the Lunar New Year and gifting season, the distinctive design will be available in selected airports from December 2019 while supplies last.

    Paying homage to the royal stag icon which appears on every bottle of Glenfiddich, the design reimagines an epic journey made over a century ago. Wang’s richly detailed illustration depicts the creature’s 12-pointed antlers, denoting its ‘royal’ classification, while the flowing ribbon and medal around its neck symbolises Glenfiddich’s status as the world’s most-awarded single malt.

    The grandeur of the stag’s appearance recalls a famous oil painting, The Monarch of the Glen, also paying tribute to the epic voyage made by Charles Gordon, son-in-law of Glenfiddich founder William Grant, in 1909. Gordon famously left Speyside with little more than a few cases of whisky and a dream to bring Glenfiddich, ‘the Valley of the Deer’, to the world. He returned a year later, having won the hearts of whisky lovers across Asia with the exquisite whiskies of the William Grant & Sons family.

    On the pack, the river surrounding the royal stag can be traced back to the Glenfiddich distillery, identified by its granite buildings and resplendent copper still. Closer examination reveals an intrepid figure rowing a cargo of whisky casks downstream. The wild Scottish landscape blends with hallmarks of ancient and modern Asia in a mythical evocation of the long-standing connection between two cultures.

    William Grant & Sons Managing Director, Global Travel Retail, Ed Cottrell, commented:  “We are thrilled to collaborate with artist Rlon Wang to offer travellers a limited-edition design during this important festive period. We know that luxury spirits consumers are looking for culturally relevant gifts from brands with heritage and authentic stories, which makes Glenfiddich 18 Year Old the perfect gift this Lunar New Year.”

    As a former student of traditional Chinese painting with a distinctly contemporary style, Wang was the perfect artist to tell this story. His colourful, multi-layered illustration takes inspiration from personal memories of family gatherings at Lunar New Year, as well as the symbolic meaning of deer in Chinese folk tales, where the animal often represents long life and good fortune. The exceptional nature of this pack befits a single malt like no other.

    The Glenfiddich 18 Year Old is an industry-acclaimed, delicately crafted and full-bodied single malt, produced in small batches. Renowned everywhere as a symbol of affection and respect, this is a malt that channels the spirit of the stag to honour generations past, while looking towards a future full of promise.

    The Glenfiddich 18 Year Old limited-edition design pack will be available in selected airports from December 2019, including Singapore, Bangkok, Hong Kong and Taipei.

    Lees ook:

    Lees ook:

    Lees ook:

  • These could be the world’s fanciest duty-free stores

    These could be the world’s fanciest duty-free stores

    Airport travelers shuffling between security checks and their boarding gate often grab duty-free perfume or a cut-price bottle of spirits before an international flight.

    But that’s far from the reality of some passengers at Singapore’s Changi Airport, who in some cases shell out more than $100,000 dollars for a bottle of their favorite tipple before hopping onto a flight.

    High-end duty-free retailer DFS opened its new concept stores – complete with whiskey, wine, cigar and tobacco rooms, bartenders, complementary tastings and even virtual reality installations – in Changi’s Terminals 2 and 3 with precisely these customers in mind.

    “We drew inspiration from stylish restaurants and bars around the world when we created this space,” Wilcy Wong, DFS’s vice president of store operations in Singapore.

    He said there would be no hard sell when it came to the pricey products.

    “These days a lot of the customers are very knowledgeable themselves, so to be able to engage them and teach them something new is important,” Wong said.

    Not that the hard sell would be necessary; as well as knowledgeable, many customers are big spenders.

    DFS Wine & Spirits store at Singapore's Changi Airport
    DFS Wine & Spirits store at Singapore’s Changi Airport

    DFS staff recounted that one traveler recently bought a bottle of Glenfiddich 50-year-old single malt whisky priced at 43,910 Singapore dollars ($31,611) on a whim after passing the store. And that paled in comparison to the most expensive bottle ever sold at Changi, for S$250,000 ($180,000).

    Hong Kong-based DFS Group, which is majority owned by LVMH, has outlets at 17 major international airports, mostly in Asia, but has also staked flags in New York and San Francisco.

    The global travel retail market is estimated to grow to $85 billion by 2020, according to the Fung Business Intelligence Center, and Asia-Pacific is the largest single sector of the market, accounting for 39 percent, followed by Europe at 32 percent.

    This forecast growth is in contrast to the fall in retail mall traffic, particularly in the U.S., which has slumped as consumer spending lags and online shopping grows in popularity.

    Singapore’s Changi Airport, repeatedly ranked the best in the world by the influential Skytrax annual survey, hosts 55 million passengers a year, all of whom are classified as traveling internationally because Singapore is a city-state, and thus are free to buy duty-free items.

    DFS declined to provide any change in sales or foot traffic since opening of the new stores in Changi, but the concept has been praised by the retail and travel industry, winning “Best Shopping Experience” this year by Singapore’s Tourism Board, and Singapore’s Retailers Associations “Best Retail Concept of the Year”.

    Lees ook:

    Lees ook: