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Tag: Golden Arches Development

  • McDonald’s Philippines to open more stores

    McDonald’s Philippines to open more stores

    Golden Arches Development Corp (GADC) is planning to invest up to PHP2 billion (US$38.4 million) so McDonald’s Philippines can open at least 40 new stores this year.

    Majority owned by chairman/founder Dr George Yang and his family, GADC is the master franchise holder of McDonald’s in the Philippines and has been a wholly owned Filipino company since 2005.

    The firm says McDonald’s is committed to growing its foothold in the Philippine market through store expansion and digital innovation. The brand last year opened 52 stores across the country and reached new territories.

    Apart from store openings, menu innovations and marketing activities helped McDonald’s Philippines reach PHP42.6 billion system-wide sales last year, up 14 per cent on 2016.

    McDonald’s Philippines president Kenneth Yang says services such as McDelivery have helped the group further expand its market share and post the fastest growth in the quick-service restaurant (QSR) industry.

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  • McDonald’s Philippines targets 900 stores

    McDonald’s Philippines targets 900 stores

    Local franchisee, Golden Arches Development, expects McDonald’s Philippines to reach 500 stores in 2016 and 900 in coming years.

    Golden Arches VP for marketing Margot Torres said in an interview, “We are going to hit the 500 stores before the end of the year because we had 494 as of June,.”

    He added that plans would depend on the opening of shopping malls in the country.

    Due to construction delays, the 500 store count originally set in 2015 was moved to mid-2016.

    Torres said Golden Arches, which opens 40 stores every year, has seen strong sales for  McDonald’s since the second half of 2015, when celebrities Maine Mendoza and Alden Richard endorsed the brand.

    “There is still room for growth in Metro Manila but [there] is also huge potential for expansion outside Metro Manila, particularly in the Visayas and Mindanao,” Torres said.

    With convenience stores’ affordable meals posing a threat to the fast-food industry, McDonald’s is boosting its game by focusing on its online delivery.

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