Blue Sky Drinks has recently expanded its portfolio by purchasing the assets of Top Shelf International Holdings. These acquisitions include local spirits such as Ned Australian Whisky and Grainshaker, as well as the ready-to-drink (RTD) firm, Gravity Drinks Co.
Background of Gravity Drinks Co
Established in 2022, Gravity Drinks Co owes its success to the combined efforts of Mick Spencer, Liam Battye, and a team of professional athletes. The company has effectively penetrated the domestic market, establishing a solid customer base with support from key industry partners including Endeavour Group, Coles Liquor, and various independent venues.
Changes in Leadership
The acquisition comes with a leadership reshuffle. Mick Spencer will now serve as the executive chair of Blue Sky, while Greg Mitchell will take on the roles of CFO and COO. Other key appointments include David Ward as GM of sales and marketing, and Liam Battye as head of operations.
Additionally, Ray Noble, a seasoned executive with leadership experience at Beam Suntory and a past MD role at Sazerac Australia, will join the board as a non-executive director.
A New Chapter for Blue Sky Drinks
Reflecting on this latest acquisition, Mick Spencer expressed optimism. He said, “By merging Gravity with some of Australia’s leading spirits and RTD brands, we are creating a different type of beverage company. One that is proudly Australian-owned and -made, and is poised for a bright future.”
He added that the company now has stronger financial support, more ambitious goals, and a renewed commitment to prioritizing customers, suppliers, and the continued success of its brands.
Continued Partnerships
Blue Sky Drinks plans to retain its manufacturing partnership with beverage producer IDL. The company will also continue distributing its products through its extensive network of over 5,000 independent retailers, venues, and partners, including Endeavour Group and Coles Liquor.
Commenting on the company’s future prospects, Ray Noble said, “The Blue Sky portfolio of Ned, Grainshaker, Act of Treason, Golden Bickie and Gravity combines local craftsmanship with fresh, modern energy that is ready to be harnessed.”
He added that the new team possesses the expertise, passion, and entrepreneurial spirit needed to elevate these brands to greater heights, expressing his excitement to be part of this journey.
The completion of the transaction is projected to take place in four weeks. During this period, suppliers and customers seeking additional information should contact Blue Sky Drinks Co or the administrators of Top Shelf International, McGrathNicol.
Questions & Answers
Who are the new leaders at Blue Sky Drinks following the acquisition?
Mick Spencer is the new executive chair, Greg Mitchell is the CFO and COO, David Ward is the GM of sales and marketing, Liam Battye is the head of operations, and Ray Noble is joining the board as a non-executive director.
What assets has Blue Sky Drinks acquired from Top Shelf International Holdings?
Blue Sky Drinks has acquired local spirit brands Ned Australian Whisky and Grainshaker, as well as the RTD company, Gravity Drinks Co.
What are Blue Sky Drinks’ plans post-acquisition?
Blue Sky Drinks will continue production with beverage manufacturer IDL and maintain distribution through more than 5000 independent retailers, venues, and partners. The company also aims to take its brands to the next level with the new team’s expertise, passion, and entrepreneurial spirit.
