Retail News CRM

Tag: Gyms

  • TikTok videos coming to screens in gyms, bars, and restaurants

    TikTok videos coming to screens in gyms, bars, and restaurants

    Atmosphere, a streaming TV service for businesses like restaurants and gyms, announced its partnership with TikTok. The new collaboration will bring carefully selected TikTok videos to businesses around the world in the form of a new channel on Atmosphere’s platform.

    Dan Page, TikTok’s Head of Global Business Development and New Screens, said about the new partnership, “By partnering with Atmosphere, we’re excited to make it easy for people to experience TikTok together by bringing the joy and creativity of our platform to new screens, venues, and audiences.”

    Atmosphere’s ad-supported streaming platform provides entertainment content to over 19,000 businesses worldwide. Some of these businesses are restaurants, bars, gyms, and doctors’ offices. Atmosphere also works with Westin, Taco Bell, and Texas Roadhouse, so if you are a customer of these restaurants, you will also be able to watch Atmosphere’s carefully curated TikTok videos during your meal.

    Leo Resig, CEO and co-founder of Atmosphere, said in a statement, “Everyone is constantly on the go and on their phones, so we developed a hyper-entertaining streaming TV platform with Atmosphere, which elevates the vibe of any business. This is a win-win for the business and their customers as well as advertisers, who are having a harder time connecting with an unreachable TV audience. ”

    Atmosphere offers a streaming TV platform for businesses worldwide that has more than 64 TV channels. Atmosphere’s platform gives access to various entertainment content like video compilations, sports, lifestyle, and art. More than 20 million unique visitors every month, according to Atmosphere, watch its TV platform.

    Lees ook:

  • NBTC sort of maybe bans Pokemon Go

    NBTC sort of maybe bans Pokemon Go

    Thailand’s National Broadcasting and Telecommunications Commission announced it would not ban Pokemon Go, then went straight ahead and asked Niantic for a de facto ban in practice anyway.

    NBTC Secretary General Takorn Tantasit held a press conference where he showed media the list of Pokemon-free zones he would demand from Niantic.

    This is the first time since Pokemon Go was launched that the NBTC correctly attributed Niantic to the hit game. All previous mentions by the telecoms regulator mis-credited Nintendo of Japan.

    The NBTC has ordered Niantic to, “remove Pokestops and not release Pokemon in the following areas: Dangerous areas – footpaths, railroads, railway, canal bank; religious places, temples, pagodas; schools and hospital; government and military buildings / properties; private places.”

    The NBTC also asked Niantic to ban all Pokemon in Thailand at night for safety reasons.

    It did not take long for social media to erupt in a storm of frustration and disbelief and point out the obvious that nobody in the NBTC had a clue how the game actually worked.

    Since Pokestops have a 40-meter radius (more for Pokemon themselves), banning Pokemon Go from the NBTC Secretary-General’s list would effectively be a total ban on Pokemon in Thailand except in royal palaces and the middle of safe, dry public parks.

    Nor did the NBTC’s letter mention Pokemon Gyms (where Pokemon battles are held).

    Adding to the confusion TrueMove has reiterated that it and it alone holds the rights to a forthcoming localized version of Pokemon Go and has already lined up 60 to 80 advertisers.

    True’s head of content Birathon Kasemsri told reporters that under Niantic’s contract with the Pokemon Company, Niantic would have to create a localized version of Pokemon Go exclusively for TrueMove.

    He said that True expected huge profits from advertising on everything from Pokeballs and items to clothing for the Pokemon Trainer avatars.

    Birathon said that the launch was still many months out as Niantic was still concentrating on the global launch of the game.

    Niantic did not respond to emails asking for clarification on the matter.

    Lees ook: