Retail News CRM

Tag: hair care

  • Laifen Adds Curling Iron and Smart Mirror to Challenge Dyson

    Laifen Adds Curling Iron and Smart Mirror to Challenge Dyson

    Personal care device maker Laifen launched three new hardware products on September 1, expanding beyond hair dryers. Its global household footprint now tops 30 million units across 60 countries.

    The lineup includes the Swift 4 high-speed dryer, the AutoCurl curling iron, and the Glowy vanity mirror. The rollout pushes the Shenzhen-founded hardware maker directly into multi-category personal care tech.

    Motor tech and sensor additions

    Positive and negative ion emitters in the Swift 4 dryer generate 470 million ions. A dedicated nozzle infuses bottled hair treatments directly into the airflow. It sells in platinum, titanium, and burgundy finishes through the company’s direct digital storefronts.

    The AutoCurl curling iron uses a micro-servo motor that detects rotational resistance in real time to stop snagging. An automated chamber feeds hair strands in either direction. This eliminates manual switching between left and right barrels.

    Bathroom fixtures mark the next hardware expansion with the Glowy Vanity Mirror, which goes on sale September 4. The 8.5-inch unit embeds a 24 GHz radar sensor. It activates full-spectrum LED illumination when a user steps in front of the glass and saves lighting preferences to internal memory.

    Hardware playbook outside China

    Laifen built its initial commercial success across Asia by undercutting Dyson on price while matching brushless motor speeds. Extending that playbook into curling wands and smart mirrors brings new competition. The brand now faces legacy salon suppliers and beauty gadget makers with entrenched shelf space in Western department stores.

    That shift exposes the business to different replacement cycles. Hair dryers are daily essentials with high purchase frequency. Lit vanity mirrors and curlers face slower replacement rates and tighter specialty demand. Margins will depend on whether direct online buyers buy into the broader three-piece routine.

    From motor engineering to retail shelves

    Founded in 2019, Laifen established its manufacturing base on proprietary brushless motors. It holds over 600 patents. The company broadened its catalog in May 2025 with the Wave Special electric toothbrush, followed by physical distribution expansion into US warehouse chain Costco in July 2026.

    Laifen will show all three devices at its first brand media presentation in New York City on September 17. Retail distribution agreements for brick-and-mortar storefronts are scheduled for presentation at the event.

  • L’Oréal, KÉRASTASE open their flagship store in Hong Kong

    L’Oréal, KÉRASTASE open their flagship store in Hong Kong

    Hong Kong’s stylish hotspot Fashion Walk proudly announces the arrival of SkinCeuticals and KÉRASTASE – two of L’Oréal Hong Kong’s leading beauty brands, introducing a unique all-in-one beauty ritual that tends to your retail, cosmetic and haircare needs. With SkinCeuticals’ global first one-stop skincare flagship store and KÉRASTASE’s haircare concept store, Fashion Walk launches the beauty hub – a cosmetics mecca that is set to transform fashionistas’ beauty experience.

    Ms. Bella Chhoa, Director of Leasing & Management of Hang Lung Properties, describes the addition of SkinCeuticals and KÉRASTASE as the birth of a “Beauty Revolution”.

    “It is a real pleasure to have SkinCeuticals and KÉRASTASE – the two top beauty brands of L’Oréal Hong Kong – join us in Fashion Walk. Causeway Bay is a magnet for trendsetters, yet we all know how scarce retail spaces are right here. At its prime location in the area, Fashion Walk is obviously the hub of international fashion labels. Last year, we extended our partnerships with a number of cosmetics brands. This year, we’ll keep up with the strategic effort. Our brand new beauty hub promises to bring an unprecedented beauty experience to all stylish minds in town.”

    Ms. Eva Yu, President & Managing Director of L’Oréal Hong Kong, also envisions a new chapter in the cosmetics industry prompted by SkinCeuticals’ one-stop skincare flagship store and KÉRASTASE’s haircare concept store at beauty hub.

    “L’Oréal Hong Kong endlessly looks for retail spaces of development potential. The two stores in Fashion Walk feature an exclusive studio for customers to try out every stroke, swipe and dab, which guarantees a one-of-a-kind experience. We’ll put down a remodeling budget of almost ten million dollars to ensure that our customers will revel in the brand new stores.”

    Located in the heart of Causeway Bay, Fashion Walk boasts an occupancy rate of over 95%, housing the flagship stores and concept stores of an impressive array of international chic labels, including the two beauty trailblazers.

    Founded in the USA, SkinCeuticals is guided by its unparalleled Integrated Skincare philosophy that aims to promote and improve skin health. Its first-ever flagship store in Fashion Walk also pledges to provide customers with a range of skin health restoration plans that combine the most trusted dermatological innovations and cosmetological aids.

    French hair and scalp care expert KÉRASTASE has earned its recognition in the field thanks to its commitment to hair care since its founding in 1964. Its concept store in Fashion Walk not only offers a wide selection of cutting-edge products, but also an original mode of retail with hair treatment services in a soothing environment. The professional guidance of KÉRASTASE haircare consultants and bespoke treatments will surely satisfy customers’ desire for exceptional hair.

    Lees ook: