Retail News CRM

Tag: Haitang Bay

  • L’Oreal brings Cai Xukun and Eiffel Tower to Haitang Bay

    L’Oreal brings Cai Xukun and Eiffel Tower to Haitang Bay

    Known for reinventing extraordinary beauty experience, L’Oréal Paris invites all travelers to Haitang Bay Duty Free Shopping Mall for a first-of-its-kind Parisian experience.  On January 4, together with friend of L’Oréal Paris Mr. Cai Xukun (Kun), a 5-meter-high, bold red Eiffel Tower was revealed at the L’Oréal Paris pop-up, synonymous with East meets West: made-in-Paris chic and a tribute to the Chinese tradition of prosperous red.

    With over 120 million  interactions on Chinese Weibo, the special appearance of renowned young icon Kun attracted a large crowd of Chinese travelers coming to Haitang Bay.  At the event, Kun and Olivier Tessler, General Manager of L’Oréal Paris Travel Retail Asia Pacific, engraved “Kun ♥ L’Oréal Paris” on the iconic Color Riche Moist Matte lipstick, symbolizing for this powerful collaboration.

    Gallery of the event

    The pop-up iinvites holiday travelers to discover L’Oréal Paris’ accessible-luxury products for both men and women, appealing to travelers of all different types of aspirations. The pop-up  will open from January 4 until the end of the month, exclusively in Haitang Bay.

    “To be able to surprise Chinese travelers by bringing an Eiffel  Tower to Haitang Bay is definitely a first for me! L’Oréal Paris is my first choice of beauty brand, and I’m happy to share the brand story with my fans in such a vivid and striking way,” says Cai Xukun.

    “I am enthusiastic  about sharing an extraordinary Parisian experience with Chinese travelers in Haitang Bay! Together with Cai Xukun and CDFG, we are delighted to invite everyone to a celebration of every element of our brand’s DNA – Paris, beauty, creativity, fashion and diversity. Our goal is to lead the way in making beauty trends for all”, says Olivier Tessler, General Manager of L’Oréal Paris Travel Retail APAC.

  • Lacoste pops up at Haitang Bay’s China Duty Free Mall

    Lacoste pops up at Haitang Bay’s China Duty Free Mall

    Lacoste has opened a pop-up store this month in the China Duty Free Mall, the centrepiece of the CITS Haitang Bay Duty Free Shopping Complex.

    Tennis time: Lacoste’s pop-up outlet in the China Duty Free Mall includes an interactive game.

    The 64sq m outlet is celebrating the recent French Open championships and the announcement of Lacoste’s new ‘Crocodile’, Serbian tennis ace Novak Djokovic. It includes an exhibition dedicated to legendary French tennis champion René Lacoste, a retail area featuring the brand’s latest collection, and an interactive game.

    Customers are being encouraged to play tennis on digital screens and they stand a chance of winning a gift. The pop-up will operate until 26 June.

  • L’Oreal expands Dermacenter concept in Asia

    L’Oreal expands Dermacenter concept in Asia

    With growing concerns of the effects of pollution on the skin in Asia, personalized routines are in demand now more than ever.

    International players like L’Oréal are looking to cater to this trend by developing even more specialized formulations that preserve, heal and improve the health of skin as well as offering services that allow consumers to interact with dermatologists on the go.

    The global cosmetics player’s first Asia based Dermacenter opened in Hong Kong in 2014 which has led to the launch of several others including; Haitang Bay, Iguazu downtown with London Supply, Bangkok (two stores), Hong Kong-Hysan and Seoul with Lotte Duty Free.

    According to L’Oréal, these stores provide a good opportunity for travelling consumers to gain access to brands like Vichy, Aqualia Thermal and LiftActiv, and La Roche-Posay, Tolériane and Effaclar.

    The Travel Retail Division was expanded in 2013 with company CEO Jean-Paul Agon commenting: “Travel retail is a key channel for winning over one billion new consumers. This market, present around the world, could be considered a ‘sixth continent.’”

    Travel Retail

    L’Oréal has been present in the travel retail market since the 1960s with L’Oréal Luxe, positioning L’Oréal Paris in the space in the last decade, and The Body Shop in the last few few years.

    Travel Retail, which represents all products sold in the travel distribution channel caters to over 2.4 billion international travellers every year, with Beauty occupying the one category in the market, where L’Oreal is seen as a leader in the field, holding a 21.3% market share in 2013.

    “By meeting consumers’ beauty aspirations, whatever their nationalities, beauty rituals or purchasing power, L’Oréal Travel Retail plays a strategic role in conquering new consumers who will pursue their experience with our brands in their home countries,”  Nicolas Hieronimus, president Selective Divisions said in 2014.

    “The launch of Vichy, La Roche-Posay and Kérastase in Travel Retail demonstrates our confidence in the huge potential of this channel. From now on, all of the Group’s major brands will have the opportunity to develop on this ‘sixth continent’.”

    Lees ook:

  • Benoy to design Haitang Bay centre

    Benoy to design Haitang Bay centre

    Global design studio Benoy has been chosen to provide masterplan and architectural design services for a new mixed use development in Haitang Bay, Hainan.

    The project, Benoy’s first in the popular island tourist destination, is the new China International Travel Service (CITS) Sanya Eyot scheme.

    The CITS Sanya Eyot development is located in the new resort area of Haitang Bay in Sanya. Rising as a high-end tourism destination, the area attracts visitors from around the world as a result of its world-class yachting community, international luxury hotel cluster and unspoiled natural assets.

    The scheme will introduce a 32,000 sqm  mixed-use, retail-led destination which will be differentiated from the traditional retail projects currently in Haitang Bay. Benoy’s Masterplan has prescribed strategies for celebrating the island landscape, placemaking and multi-layered environments, to establish a point of difference for this high-profile future scheme.

    “Benoy is incredibly excited to be working with CITS on their future addition for Haitang Bay and crafting a vision for what this development can offer. Through our design, we have aimed to embody the coastal landscape and develop a concept not yet seen before in this area,” said Chao Wu, a Benoy director.

    “Our team has brought new thinking to the retail, entertainment, cultural and art experiences within the development. Our Masterplan is animated by vibrant spaces and offset by quieter zones and there is significant diversity in the programmatic mix to ensure we arouse interest and appeal to a large visitor base.”

    Benoy’s design will feature a combination of indoor and outdoor spaces which will host a multitude of activities including art, water shows, cultural performances, recreational attractions, wellness programs, children’s zones and possibly a wedding chapel.

    Taking inspiration from Sanya’s local fauna, the Egretta Garzetta formed the concept behind the architecture of the development; the sweeping architectural lines mimic the graceful movement of the birds.

    The architecture also prioritises human-scale within the development with a number of small-scale blocks and pavilions designed along the waterfront edge. The collection of forms and differing façade treatments complement the faceted landscape and will add interest and variety to the visitor experience.

    The CITS Sanya Eyot scheme will commence construction in early 2016 and is due for completion at the end of 2018.

    Haitang bay centre by Benoy1

    Lees ook: