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Tag: halgofs

  • Haglofs Unveils Flagship Store In South Korea, Melding Nature And Retail In A Unique Outdoor Experience

    Haglofs Unveils Flagship Store In South Korea, Melding Nature And Retail In A Unique Outdoor Experience

    Swedish outdoors company Haglofs has launched its premier flagship store in South Korea, leveraging a partnership with local distributor Hayl. The store, situated at the base of Dobongsan National Park, spans 421 square meters and houses the brand’s complete lineup of clothing, equipment, and accessories.

    Embracing Seoul’s Outdoor Culture

    According to Ji-Hwan Lee, CEO of Hayl, opening the flagship store at Dobongsan National Park means integrating into Seoul’s thriving outdoor culture, where the bustling cityscape converges with the serenity of the mountains. The park boasts a variety of trails suitable for both novice hikers and seasoned mountaineers, and is accessible throughout the year. This setting mirrors Haglofs’ core belief that nature should be accessible, inviting, and within everyone’s grasp.

    Nature Inside, Life Outdoors

    The store exemplifies the ‘Nature Inside, Life Outdoors’ concept, aiming to spotlight both the human and technical facets of the brand. This approach is designed to offer consumers an engaging and immersive retail experience that transcends traditional shopping.

    Exploring the Korean Frontier

    Daniel Stiller Cohn, head of distribution sales at Haglofs, declared that Korea represents a new and untapped market for the brand. He expressed confidence in their trusted distributor, Hayl, to lay a robust groundwork for the brand in the region. He cited Hayl’s passion and expertise as crucial elements as the brand introduces its focus on innovation and sustainability to the Korean market.

    Questions & Answers

    What is the concept behind Haglofs’ new store in South Korea?
    The store exemplifies the ‘Nature Inside, Life Outdoors’ concept, emphasizing both the human and technical facets of the brand. This approach aims to offer consumers an immersive retail experience.

    What does the location of the store symbolize for the brand?
    The location at the base of Dobongsan National Park, which offers trails for all levels of hikers and is accessible year-round, aligns with Haglofs’ belief that nature should be welcoming and accessible to everyone.

    How does Haglofs view its entry into the South Korean market?
    The brand sees South Korea as a fresh and untapped market. They have expressed confidence in their local distributor, Hayl, to establish a strong presence for the brand in the region, with a particular emphasis on innovation and sustainability.

  • Haglofs Unveils Flagship Store In South Korea, Bridging Urban Culture With Outdoor Exploration

    Haglofs Unveils Flagship Store In South Korea, Bridging Urban Culture With Outdoor Exploration

    Swedish outdoor apparel company, Haglofs, has inaugurated its premier flagship store in South Korea, in collaboration with local distributor, Hayl. The store is strategically situated at the foot of Dobongsan National Park, encompassing a sprawling space of 421 square meters, and houses the brand’s comprehensive collection of clothing, gear, and accessories.

    A location that mirrors the Brand’s Philosophy

    Opening a flagship store in Dobongsan National Park allows Haglofs to become a part of Seoul’s thriving outdoor culture, which seamlessly blends the urban landscape with the natural allure of mountains. As articulated by Ji-Hwan Lee, CEO of Hayl, the location resonates with Haglofs’ philosophy of making nature accessible, welcoming, and within everyone’s reach. Benefiting both novice hikers and seasoned mountaineers, the park is easily accessible all year round.

    ‘Nature Inside, Life Outdoors’ Concept

    The store introduces a unique concept: ‘Nature Inside, Life Outdoors.’ This conceptual approach aims to emphasize the human and technical facets of the brand. By enveloping customers in an immersive retail ambiance, it seeks to enrich their shopping experience.

    Expanding into Untapped Markets

    South Korea offers a new avenue for Haglofs to tap into. Daniel Stiller Cohn, Head of Distribution Sales at Haglofs, believes that their trusted distributor, Hayl, will lay a solid groundwork for the brand in the region. Their enthusiasm and proficiency make them an apt partner as they introduce Haglofs’ commitment to innovation and sustainability in South Korea.

    Questions & Answers

    What is the philosophy behind Haglofs’ new store at Dobongsan National Park?

    The location is envisioned to reflect Haglofs’ belief that nature should be accessible, welcoming, and within everyone’s reach. It is conveniently accessible all year round and caters to both novice hikers and seasoned mountaineers.

    What unique concept does the new Haglofs store introduce?

    The store presents a unique ‘Nature Inside, Life Outdoors’ concept, designed to emphasize the human and technical aspects of the brand, and provide an immersive retail experience.

    What does the new market in South Korea represent for Haglofs?

    The South Korean market represents a new and untapped frontier for Haglofs. The brand has faith in its distributor, Hayl, to establish a strong foundation for them in the region, and to carry forward their focus on innovation and sustainability.