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  • Jollibee Group Unveils Global Expansion Plan With Comprehensive Rebranding Strategy

    Jollibee Group Unveils Global Expansion Plan With Comprehensive Rebranding Strategy

    Jollibee Foods Corporation (JFC) has recently undergone a rebranding effort, now going by Jollibee Group, with an eye on further global expansion.

    Rebranding for Global Growth

    Despite retaining its legal entity as JFC, the firm has announced that this comprehensive rebranding will encompass a new visual identity, a simplified brand hierarchy, and harmonized naming across all business divisions. The objective is to further fortify the company’s global footprint and enhance its brand value.

    Jollibee Group’s global president and CEO, Ernesto Tanmantiong, explained the reasoning behind this significant move: “Our fundamental aim is to bring joy through superior flavor. This purpose is the driving force behind our innovation, it shapes our customer promise, and it propels our momentum forward.”

    Unveiling the New Identity

    The introduction of the fresh identity took place during internal events, such as the supplier summit and the annual stockholders’ meeting, which were attended by employees and partners. The company is currently deploying this new identity through global media channels and corporate communications.

    Tanmantiong further added, “As we expand globally, we’re not only extending our reach, but also establishing a company that is not only known for business success but also for the joy and quality we bring to people’s lives.”

    Jollibee Group currently has a strong presence in 33 countries, with over 9000 outlets, including locations in the US, the Middle East, and Southeast Asia. Its diversified portfolio includes well-known brands such as Tim Ho Wan, The Coffee Bean and Tea Leaf, Jollibee, Chowking, Greenwich, Red Ribbon, and Mang Inasal.

    Questions & Answers

    What is the main reason for Jollibee Group’s rebranding?
    The main reason for the rebranding is to position the company for further global expansion and enhance its brand value.

    How was the new identity introduced?
    The new identity was introduced during internal events including a supplier summit and the annual stockholder’s meeting. It is now being introduced through global media and corporate communications.

    How many stores does Jollibee Group operate and in how many countries?
    Jollibee Group currently operates more than 9000 stores across 33 countries, including the US, the Middle East, and Southeast Asia.

  • Shake Shack to double down in Singapore, Philippines

    Shake Shack to double down in Singapore, Philippines

    Fast-food chain Shake Shack has announced new outlets in Singapore and Manila after enjoying early success with its debut stores in the two Southeast Asian cities.

    In Singapore, the US fast-food chain is bringing what it describes as its “design-driven restaurant” concept to Singapore’s CBD next year after its successful debut at Jewel Changi shopping center.

    Located in a historic building at 89 Neil Road, the restaurant will work closely with local artists and suppliers and will promote its mission to ‘Stand For Something Good’. Without, a hoarding will bear the artwork of Singaporean artist Sam Lo who blends Shake Shack’s icons with traditional Peranakan cultural patterns.

    Meanwhile, in Manila, the company will open a new outlet at SM Megamall next week seven months after its debut in the Philippines.

    Besides its menu items such as ShackBurger, Shack-cago Dog, crinkle-cut fries, beer, wine, and frozen custard ice cream, the Philippine outlets offer exclusive items including Ube shake and Calamansi Limeade.

    Launched in 2004 in a food truck, Shake Shack has expanded to more than 250 locations in the US and more than 85 international locations including London, Hong Kong, Shanghai, Singapore, Philippines, Mexico, Istanbul, Dubai, Tokyo, Moscow, and Seoul.

    The next year will see Shake Shack expand further both domestically and internationally. Global revenues grew by nearly 32 percent in the third quarter, the company reported.

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