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Tag: Hanois

  • Japan’s Takashimaya Set to Unveil Luxury Shopping Mall in Hanoi’s Priciest Starlake Urban Area

    Japan’s Takashimaya Set to Unveil Luxury Shopping Mall in Hanoi’s Priciest Starlake Urban Area

    Japanese retail behemoth, Takashimaya, has announced plans to inaugurate a fresh shopping mall in the latter half of the impending year. The site for this new venture is the Starlake urban area, renowned for having the highest land rates in Hanoi.

    Construction Details

    The proposed shopping centre, stationed on plot C1-CC1 within the Tay Ho Tay (Starlake) urban expanse, will sit on a significant space of over 17,240 square meters. The construction plan is to have the mall feature 10 floors above ground and three basement floors, raising expectations of a spacious and well-planned shopping experience.

    According to predictions, the doors of this new mall could swing open to the public as early as the third quarter of 2027. Starlake’s reputation as the urban region with the highest land rates in Hanoi is expected to amplify the mall’s appeal. Current land prices in prime locations within the Tay Ho Tay urban area are valued upwards of VND114 million (US$4,392) per square meter.

    Previous Plans and Operations

    Takashimaya had previously hinted at its intention to launch a shopping mall in Hanoi, with plans being in place since as early as 2026. Takashimaya Chairman Yoshio Murata has been open about the company’s plans to invest approximately 2 billion yen (US$13 million) in the venture.

    This is not Takashimaya’s first foray into Vietnam. The company has been operating a high-end department store in the erstwhile central District 1 of Ho Chi Minh City since 2016. In addition to this, Takashimaya also runs a shopping complex known as The Loop, which was previously named Indochina Plaza Hanoi.

    Questions & Answers

    Where will Takashimaya’s new shopping mall be located?
    The new shopping center will be situated within the Starlake urban area in Hanoi, recognized for having the highest land prices in the city.

    What is the planned structure of the new Takashimaya shopping mall?
    The mall is expected to consist of 10 floors above ground and three basement floors, promising an expansive shopping area for consumers.

    Does Takashimaya have other operations in Vietnam?
    Yes, Takashimaya has been running a high-end department store in the central District 1 of Ho Chi Minh City since 2016. They also operate a shopping complex in Hanoi, known as The Loop.

  • Hermes Unveils Upscale Boutique in Hanoi’s Heart: A New Chapter in Luxury Retail Expansion in Southeast Asia

    Hermes Unveils Upscale Boutique in Hanoi’s Heart: A New Chapter in Luxury Retail Expansion in Southeast Asia

    Hermes, the renowned French purveyor of luxury goods, has revitalized its presence in Hanoi by relocating its boutique to a fresh, new spot on Trang Tien Street.

    Moving to a Classic Setting

    Having been in its previous location for several years, the Hermes store has now found a new home within an impressive Art Deco structure situated in the heart of Hanoi’s commercial hub. The multi-level space is set up to elegantly display the full gamut of Hermes’s 16 distinct business areas, including leather goods, fashion, and accessories.

    The interior design of the relocated store has been masterfully executed by RDAI, a renowned architecture firm based in Paris. The building’s architectural features, such as large windows and an open layout, have been utilized to their full capacity to ensure maximum natural light penetration.

    Hermes’s Growth in Southeast Asia

    Hermes first ventured into the Vietnamese market in 2008 and has been operating several additional stores, including one in Ho Chi Minh City’s Union Square. This recent boutique relocation is part of Hermes’s strategy to augment its expansion in Southeast Asia.

    In a similar vein, Hermes has recently reopened its store in Bangkok’s IconSiam mall. The newly designed, larger store space reflects the escalating demand for luxury retail in the Thai capital.

    Questions & Answers

    When did Hermes first enter the Vietnamese market?
    Hermes first made its entry into the Vietnamese market in 2008.

    What are some of the features of the new store location in Hanoi?
    The new Hanoi store, housed in an Art Deco building, boasts large windows and an open layout, designed to maximize the use of natural light. It showcases the full range of Hermes’s 16 métiers, or business areas across several floors.

    What is Hermes’s overall strategy in Southeast Asia?
    Hermes’s strategy in Southeast Asia involves expansion and growth, reflected in the relocation and redesign of its stores in high-demand areas such as Hanoi and Bangkok.

  • Hanoi’s Mid-Priced Serviced Apartment Rents Surge as Demand Outpaces Supply

    Hanoi’s Mid-Priced Serviced Apartment Rents Surge as Demand Outpaces Supply

    According to property consultancy Avison Young, the occupancy rate for serviced apartments has hit a solid 77%. Yet, the high-end segment is outshining the rest, maintaining rental prices at $35 with occupancy peaking at 82%. Meanwhile, Savills has reported a year-on-year climb of 5% in overall serviced apartment rents, now averaging $23 before VAT, with occupancy rates enjoying an uptick to 86%—a 2-percentage-point increase from the final quarter of 2024.

    Matthew Powell, director of Savills Hanoi, attributes this surge in demand to burgeoning industrial zones and a significant influx in foreign direct investment (FDI), which has soared to nearly $1.5 billion this year—up 31% compared to the same time last year. The clientele primarily consists of experts from Japan and South Korea employed at various enterprises, embassies, international banks, and industrial zones, who are increasingly keen on serviced apartments.

    With limited options available in nearby industrial hubs like Hai Phong, Bac Ninh, and Hai Duong, Hanoi continues to reign supreme for foreigners in search of high-quality accommodations. Adding fuel to the fire, analysts from Avison Young note that a recovering tourism industry is also providing a boost to the serviced apartment market. In the first quarter alone, Hanoi welcomed an estimated 7.3 million tourists, marking an 8.7% increase year-on-year.

    The growing preference for flexible accommodation among international visitors has placed properties with enticing amenities—such as swimming pools, gyms, and 24/7 security—at the top of the list. Furthermore, enhanced infrastructure, including new ring roads and expressways, is making travel between the city and industrial zones smoother than ever.

    However, the market is not devoid of hurdles. The looming prospect of U.S. tariffs poses a potential threat to foreign capital inflows, which could indirectly dampen demand in industrial zones and commercial services. David Jackson, general director of Avison Young Vietnam, warns that if tariffs take effect, foreign enterprises may hesitate, opting to delay investments while keeping a wary eye on the situation. Still, optimism persists; Jackson believes that foreign investors are likely to have contingency plans and long-term strategies in place.

    Lessons learned from the pandemic have prompted businesses to be more cautious in managing inventory and production, so they are better prepared to respond to rising logistics costs. Savills experts maintain that Vietnam continues to offer long-term strategic advantages for foreign investors, thanks in part to government initiatives aimed at streamlining administrative processes and simplifying investment procedures. Notably, significant projects like the North-South Expressway and the Hai Phong-Hanoi-Lao Cai railroad further enhance Vietnam’s attractiveness as a destination for investment.

    With this growing momentum, the supply of serviced apartments is expected to increase as well. Savills reports that seven new apartment projects are set for completion in Hanoi this year, adding over 1,000 units, primarily concentrated in the inner city.

    Questions & Answers

    What is the current occupancy rate for serviced apartments in Hanoi?
    The occupancy rate currently stands at 77%, though high-end apartments boast an impressive 82%.

    How much has foreign direct investment (FDI) increased this year?
    FDI has surged to nearly $1.5 billion, reflecting a 31% increase from the same period last year.

    What amenities are becoming increasingly popular among serviced apartments?
    International visitors are gravitating towards serviced apartments that offer amenities such as swimming pools, gyms, reception services, and 24/7 security.