Retail News CRM

Tag: Harbolnas

  • Indonesia Targets 6 Percent Economic Growth Backed by E-Commerce

    Indonesia Targets 6 Percent Economic Growth Backed by E-Commerce

    Indonesia is relying on expanding e-commerce activity to push national economic growth to 6 percent by 2027, according to Coordinating Minister for the Economy Airlangga Hartarto. The country’s digital economy reached $100 billion in 2025 as consumer spending shifted increasingly online.

    Speaking at the Ministry of Trade in Jakarta, Airlangga said physical retail continues to account for the bulk of Indonesian commerce, but online transaction volumes are climbing quickly. Growth is concentrating in video commerce, which blends livestreaming and short-form video directly with checkouts.

    Video Commerce and Algorithm Shifts

    Video commerce transactions in Indonesia reached 2.6 billion, rising 90 percent year-on-year. That surge tracks a widening digital audience across the archipelago, where active social media users expanded 26 percent to 180 million.

    Airlangga called on merchants and platform operators to deploy artificial intelligence tools to refine trade algorithms. Sharper algorithmic matching helps online sellers connect products with targeted consumer segments across diverse regional markets.

    For retailers across Southeast Asia, Indonesia remains the primary testing ground for live shopping formats. Platforms operating in the country have spent two years restructuring merchant interfaces and integrating creator-led video tools to protect market share against pure-play marketplaces.

    Harbolnas Shopping Targets

    The government set a sales target of Rp40 trillion ($2.46 billion) for the upcoming National Shopping Day, known locally as Harbolnas. That goal represents a 10 percent increase over the Rp36.4 trillion generated during the event a year earlier.

    Harbolnas 2026 runs from December 10 to December 16, focusing on domestic merchandise, local services, hospitality bookings, and transport tickets.

  • Harbolnas Boosts Online Shop Sales

    Harbolnas Boosts Online Shop Sales

    Hundreds of online stores are taking part in the online shopping national day (Harbolnas) held from December 12 until December 14, 2016. The Harbolnas brings profit not only to customers, but also online shop administrators.

    For example, Bukalapak.com booked a total of 400,000 transactions during the two days of Harbolnas.

    Bukalapak Brand Manager Ambrosia Tyas, said that most of the customers are attracted by the discounts and special offers presented during the Harbolnas. “The number of transactions are five times higher compared to the 2015 Harbolnas,” Ambrosia said on Wednesday, December 14, 2016.

    Not only massive discounts, Bukalapak also provided customers with chances to bargain for their goods. Products highly sought after by customers are smartphones, laptops, and cameras. “Customers are attracted to a different shopping experience,” Ambrosia said.

    In addition to Bukalapak, Lazada Indonesia also recorded massive Rp 143.4 billion revenue on the first day of Harbolnas. Most customers bought fashion items, household appliances, and health and beauty products.

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  • BrandOutlet pushes Indonesian style

    BrandOutlet pushes Indonesian style

    Local brands are a focus of a new eCommerce fashion venture in Indonesia.

    Part of the PT Media Nusantara Citra Group (MNC), BrandOutlet features fashion and beauty collections for women, men and children, reports the Jakarta Post.

    Not to be confused with the UK’s Brand Outlet, the new site devotes 6 per cent of its offering to quality local brands such as Damn! I Love Indonesia, Ingrid Husodo and Nikicio. Its international labels include Michelle Worth, Oscar de la Renta and Ted Baker.
    “Most of the branded products are available only at offline shops and boutiques, making them inaccessible to people living outside big cities such as Jakarta and Surabaya,” says BrandOutlet COO Andry Huzain. “We aim to provide anyone anywhere with easy access to buy them affordably.”

    Andry says mobile applications for iOS and Android users will be available in April.
    The company also publishes an eMagazine offering features tips, tricks and updates on fashion trends.
    BrandOutlet’s COO, Valencia Tanoesudibjo, is the daughter of MNC Group CEO and founder Hary Tanoesudibjo.

    Meanwhile, a fashion eCommerce app has been launched in Jakarta that enables users to buy products for a range of online shops without having to open each individual site.

    Lyke showcases up to 100,000 products on such platforms as Berrybenka, Bobobobo and Local Brand, as well as smaller businesses that market through blogs or social-media platforms, reportsE27.

    Users can also “follow” their favourite shops and receive recommendations based on their preferences.
    “Lyke is the perfect partner for local fashion brands that want to reach out out their customers via mobile,” says CEO Bastian Purrer, who quit his MBA studies at Harvard Business School to launch the business. Future plans include features that enable social interaction between users, such as sharing the fashion products or celebrity styles they like.
    Online shopping via mobile site or app is starting to gain traction in Indonesia, with companies such as Zalora claiming that most of their sales during the national online shopping day Harbolnashappened on mobile sites and apps.

  • Online Sellers Tout Successful ‘Harbolnas’ Campaign

    Online Sellers Tout Successful ‘Harbolnas’ Campaign

    Anthony Fung, managing director of online fashion retailer Zalora Indonesia said in a statement on Monday that the company saw sales surge thirty-fold during the three-day shopping event, but did not give a figure.

    “Everything is going so well that we decided to extend this campaign one more day, until December 13, so that we can give consumers more opportunities to get their favorite fashion brands at Zalora,” Anthony added.

    MatahariMall.com, the e-commerce arm of the Lippo Group, with which the Jakarta Globe is affiliated, claimed that sales went up 10 times the daily average during Harbolnas, with electronic goods and smartphones leading sales, according to chief executive Hadi Wenas.

    Fair game

    The hefty discounts promised, including up to 99 percent from MatahariMall, have prompted concern from consumers and industry lobby groups.

    The Association of E-commerce in Indonesia, or idEA, issued a statement over the weekend urging Harbolnas participants to divulge the actual value of sales derived from the event. This is in order to “assert the potential of Indonesia’s e-commerce market from local and international perspectives,” citing similar practices by online retailers in the United States and China.

    “There is concern over the hype in huge discounts offered during Harbolnas,” said Tulus Abadi, chairman of the Indonesian Consumer Protection Foundation (YLKI), as quoted by Merdeka.com.

    He urged consumers to be cautious about wild-sounding deals online, noting that consumer protection was still largely unregulated by the government.

    Lazada Indonesia was among the companies under scrutiny for manipulating prices, after a customer spotted a seller on the online marketplace listing infant diapers at a pre-Harbolnas price of Rp 130 million ($9,210), before a discount of nearly 100 percent dropped the price to Rp 93,482.

    Lazada said in a subsequent statement that it was not the company’s policy to deceive customers and that the seller in question had been banned from the marketplace.

    Similarly, MatahariMall listed a PlayStation 4 game console at an initial Rp 10.8 million before discounting it to Rp 4.599 million. Other sellers list the price of the same item outside the Harbolnas at Rp 4.7 million.

    Faced with the rapid growth in online retail in Indonesia, the government is in the process of laying the groundwork for regulating the e-commerce industry, from foreign ownership and taxes to consumer protection and business models. A regulatory road map devised by the Communications and Information Technology Ministry is expected before the end of the year.

    At the same time, idEA said it was also currently devising an ethical code of conduct when offering promotions and discounts, which it aims to unveil in the first half of next year in a bid to boost consumer trust and satisfaction when shopping online.