Tag: Harbour City

  • Harbour City signs up 70 new tenants as it refocuses from tourists to locals

    Harbour City signs up 70 new tenants as it refocuses from tourists to locals

    The owner of Hong Kong’s biggest shopping center is offering its tenants additional rent concessions, with a catch: extend the leases for at least 18 months in a market facing the third wave of coronavirus infections. The tactic has come as a shock to retailers at Harbour City, an upmarket mall located in Tsim Sha Tsui tourist district that is vying with Causeway Bay for dwindling visitors in the city. The mall, ultimately owned by Wharf Reic, has asked its 400-odd tenants to decide by July 24 in a strongly-worded letter seen.

    Besides committing to new leases, Wharf also requires its tenants to meet other conditions to receive a 40 percent retroactive discount to rents in May, according to the July 10 letter. Wharf had earlier halved rents for tenants from February to April.

    Among other requirements, they will need to have paid up before July 15 all their outstanding rents, charges, and arrears accrued as of June 30, according to the letter.

    The offer “is a one-off measure” to deal with the current situation faced by the retail industry and does not mean more are in store, according to the letter signed by Veronica Chan, who is general manager of retail leasing and business development at Harbour City Estates.

    “If we fail to receive your signed version of the Side Letter by 24 July or if you shall attempt to make any changes to our Side letter, we would treat it as your refusal to accept the arrangement … and in which event we would not consider offering you any rental concession for the month of May,” she said in the letter. “We would like to emphasize that we would not entertain any changes or amendments thereto.”

    While the tenants’ responses to the Harbour City’s letter were mixed, many have quietly expressed their disapproval of the tactic, according to an industry source who declined to be identified because of confidentiality issues.

    Some of them are not signing, while several are signing by crossing out the lease renewal clause, the person said. Others have decided to sign for now and could still return the concession to the landlord when they decide to not renew the lease, the source added.

    The practice of requiring lease renewal in exchange for rent concessions is rare, said Lilian Chiang, senior partner and head of the property department at law firm Deacons.

    “There was actually no such thing in the past until this year. Currently, I have tenants asking me every day whether they could exit [the lease],” she said, adding that it would “shock you” that international brand names are also asking the same thing.

    Hong Kong retail landlords set alarm bells ringing with profit warnings.

    Wharf may not be alone in employing the tactic. Link Reit, the biggest property trust in Asia, is said to have requested lease renewal before granting rent concessions, according to people with knowledge of the matter.

    “There has to be given and take on both sides and any leasing agreement will only be mutual concessions and compromises,” said Link’s spokesperson. “The closest thing to the arrangement is lease restructuring.”

    Every landlord has a different practice to retain tenants and avoid having too many vacant shops, which hurts the overall attractiveness of a shopping centre, Chiang added.

    “Tenants tend to compromise with the new terms and conditions in exchange for rental concession, otherwise they might not be able to keep their business or pay rents or other operating costs to overcome this difficult period,” said Polly Chu, a partner at law firm Withers.

    The letter is a way of rent restructuring by the developer or landlord to keep their tenants, she said. It may also suggest the landlord has confidence that the retail business will return to normal in the future, Chu added.

    Tsim Sha Tsui is a tourist district that is among the hardest hit in the retail crisis. Yet, at the same time, it has recently usurped protest-hit Causeway Bay as the most expensive shopping belt in the city.

    Harbour City is one of the most expensive shopping centres, charging as much as HK$1,000 per square foot on average, according to market sources.

  • Furla Hong Kong unveils new store design at Harbour City

    Furla Hong Kong unveils new store design at Harbour City

    Italian luxury brand Furla has relocated within Harbour City, revealing a new store design concept.

    Located on the second floor, the 1500sqft Furla Hong Kong outlet features a wide selection of handbags, small leather goods and other accessories.

    The facade showcases a Champagne gold anodized steel frame with the brand’s logo. The interior features Italian grey tiles and wooden flooring together with a textured-paint wall and an onyx feature wall.

    “We are thrilled to expand our presence in Harbour City with a bigger boutique, which features our new store design,” said Alberto Camerlengo, CEO of the Furla Group.

    “The Furla Hong Kong store concept is modern and sophisticated, providing an essentially Italian shopping experience to our customers from all over the world.”

  • Prada Thunder pop-up Store opens at Harbour City

    Prada Thunder pop-up Store opens at Harbour City

    Luxury fashion house Prada has launched a pop-up store at Atrium II in Harbour City to introduce its Prada Thunder project.

    The store showcases a selection of ready to wear, bags, shoes and accessories for men and women, featuring Prada Menswear and Womenswear Fall/Winter 2019 prints designed by artist Jeanne Detallante exclusively for the brand. Symbols from the Frankenstein’s monster universe as well as his Bride – the heart, the electric rose and the thunder – are used to augment these original items sold in matching packaging.

    The Prada Thunder pop up will remain open until July 1, dedicated to the theme and inspired by “the romantic and gothic atmosphere” of the collection. A wallpaper – entitled Alternating Currents – depicts silhouettes of male and female figures against a glowing vista of moorlands and cliffs, while display cases and dimly illuminated transparent tables evoke the concept of a surreal laboratory.

    Prada Thunder will also be presented in Prada’s Canton Road store with a special display from July 2 to 28.

  • Gucci store closed after staff Measles

    Gucci store closed after staff Measles

    Gucci’s Harbour City store has been closed for disinfecting after three staff members fell ill with measles within the last week.

    A Harbour City spokeswoman told that store staff advised mall management about the infections last evening and the Canton Road store was closed early.  Gucci’s office at Ocean Centre has also been closed.

    “We are carrying out thorough disinfection and extra cleaning throughout the mall,” the spokeswoman said. “The two washrooms near the store have also been temporarily suspended for disinfection and cleaning.”

    Hong Kong health officials are on high alert as the territory has witnessed a rapid escalation in the number of measles cases reported in recent weeks. Last year, 15 people were reported to have contracted the highly infectious disease, but already this year there have been 73 cases, including 29 people working at Hong Kong International Airport.

    According to the SCMP, the first Gucci staff member, a male aged 30, became ill last Tuesday after flying to Tokyo. He is now back in Hong Kong and recovering in hospital.

    The second and third victims, both women aged 25, have since developed symptoms and are also recovering in hospital.

    The incubation period of measles lasts from seven to 21 days before symptoms are obvious.

    None of the three staff had worked at other Gucci shops and none of their family members have developed symptoms.

  • Roots Canada Gets It’s First Hong Kong Store

    Roots Canada Gets It’s First Hong Kong Store

    Premium outdoor lifestyle brand Roots Canada has opened its first Hong Kong store this month, at Harbour City.

    The store was opened with Fung Retailing’s Branded Lifestyle Group, its Asian retail partner.

    Roots Canada’s brick-and-mortar debut in the territory coincided with the launch of an online store with Zalora Hong Kong.

    “Opening a store at the largest and most diverse shopping mall in Hong Kong is an important first step in what has the potential to be a multi-store market for Roots,” said Jim Gabel, president and CEO of Roots Canada.

    “Further, with an online store on Zalora, customers can go beyond the physical location to connect with our brand anytime and from anywhere in Hong Kong. Our expansion into Hong Kong is a testament to the continued success of our longstanding partnership with Branded Lifestyle Group.”

    The new Roots retail space brings together “cabin comforts and city conveniences” to create a space that feels like home, the company said in a statement. The store showcases Roots’ character and heritage by immersing shoppers in the more than 40 years of the brand’s stories and products.

    The brand’s collection is curated into four main areas in store, each telling a different Roots story, including a Cooper Beaver Collection that pays tribute to Roots iconic logo the Cooper Beaver, Roots Original Salt & Pepper Sweats, handcrafted leather, as well as seasonally relevant products that embody Roots unique comfortable cabin-meets-city style.

    “Leveraging our strong network and local resources, we are excited to bring the world-renowned Roots brand to Hong Kong,” said Sunny Wong, CEO of Branded Lifestyle Group.

    “The leisure-and-lifestyle-apparel trend continues to gain momentum in Asia, and we believe Roots focus on comfort and style is a perfect fit for the Hong Kong market.”

    Starting from a small cabin in Algonquin Park, Canada, in 1973, Roots has grown to become a global brand with 114 corporate retail stores in Canada, seven corporate retail stores in the US, 117 partner-operated stores in Taiwan, 37 in China and a global e-commerce platform.

    Branded Lifestyle Holdings represents five brands: Hang Ten, H:Connect, Arnold Palmer, Hunter and now Roots. It owns or franchises more than 1000 retail outlets across Greater China, South Korea, Southeast Asia and the Middle East.

  • Vive Cake Boutique opens fresh pop-up at Harbour City

    Vive Cake Boutique opens fresh pop-up at Harbour City

    Vive Cake Boutique has opened a three-month pop-up store at Harbour City’s Gateway Arcade. The store is timed to coincide with White Day, a traditional holiday in Japan where men return gifts to their sweethearts who gave them chocolate on Valentine’s Day.

    The bakery’s founder Vivien Lau and her team have designed a White Day selection which will also be available in the company’s Central flagship store.

    “Vive’s pop-up store in Harbour City is an idyllic location that embodies refinement and luxury,” says Lau. “Gourmands from around the world can explore our unique and new dessert sensations in a homely, inviting, and Insta-worthy environment.”

    In addition to the cake creations and offers, Lau and her team have also designed memorabilia and treats for shoppers to take home, including a unicorn portable charger inspired by their signature Uni-Cone cake.

    Vive Cake Boutique was launched online in 2014 with its first pop up opening at The Pulse the following year. The company now has two permanent boutiques with pink and sleek marble decor, in Lee Tung Street in Wan Chai and H Queen, Central’s lifestyle hub.

  • Estee Wonderland Christmas campaign uses AI technology

    Estee Wonderland Christmas campaign uses AI technology

    International skincare and beauty firm Estee Lauder has featured AI technology in its Estee Wonderland Christmas campaign in Hong Kong.

    The Quantum Human technology is an automated AI scan-to-avatar system that makes the customer the hero or heroine in their own virtual fairy tale.

    The carousel-themed Estee Wonderland promotion also features pop-up counters, where visitors can take a “magical carousel ride” into a favourite childhood fairytale as their avatars travel through time in a 22-second virtual reality movie.

    The technology is the brainchild of eight years of research and development. It uses expertise previously reserved for Hollywood productions to create virtual characters. The avatar automation process takes only a second.

    Unlike 3D scanning, where data cannot be used in media other than 3D printing, the Quantum Human technology enables true automation of the virtual identity creation en masse in full detail. As opposed to the month-long manual process, Quantum Human brings 3D avatars to life in minutes – 10,000 times faster than the manual process – making it viable for a broad spectrum of uses.

    The promotion has finished at Estee’s Langham Place store before moving to New Town Plaza, Sha Tin from November 10-18 and Ocean Terminal at Harbour City from November 26 to December 4.

    More pictures from the events (5 images) :

  • Anya Hindmarch Harbour City opens

    Anya Hindmarch Harbour City opens

    Anya Hindmarch opens a new store in Harbour City, Hong Kong.

    Anya Hindmarch has become renowned for its production and creativity, and was the first accessories designer to hold an on-schedule London Fashion Week show. Highlights include shows with models emerging from within a giant space-age Amphitheatre, an artful suburban house that revealed a giant disco ball and pop-ups such as the Service Station at Selfridges London.

    Anya Hindmarch’s Chubby Hearts campaign is a love letter to London that saw the brand suspend 24 giant heart shaped helium balloons above London landmarks – gained international recognition.

    Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. The launch of Sticker Shop shaped a global cult of leather stickers, allowing customers to create their own personal artwork.

    Taking an obsession with craftsmanship and personalisation a step further, the Build a Bag and Pimp Your Phone collections allow the customer to design their own bag or phone case from thousands of potential combinations. Launched in 2017, the Anya Smells fragrance collection recreates everyday scents using the finest materials.

    Anya Hindmarch is now ready to bring its colorful soul to Kowloon with this new store.

    The 581 square foot store opened its doors on September 19th in Harbour City, the renowned shopping mall in Kowloon.

    The opening of the store overlapped with the launch of the AW18 key collections including the Chubby collection, Build a Bag, and the Eyes.

    The gallery-like space features signature design of Anya Hindmarch flagship stores with luxurious mirrored shelving, vintage vitrines in a clean contemporary style.

    Tables, wingback chairs and side table all designed by Italian designer Martino Gamper exclusively for Anya Hindmarch.

    Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand with over 30 stores – including flagships in New York, London and Tokyo.

  • Confectioner Sugarfina to debut at Harbour City

    Confectioner Sugarfina to debut at Harbour City

    Californian luxury confectioner Sugarfina is to open its first store in Asia – in Hong Kong’s Harbour City mall.

    Sugarfina is being brought to Hong Kong by Upper East Holdings, which launched Lady M in Hong Kong in 2015 and plans to open several Sugarfina stores in the territory.

    Upper East founders Stephen Yeung and Tammy Wu says the new 900sqft Sugarfina Hong Kong boutique will give shoppers “a taste of candy heaven” with a selection of packaged confections for every occasion, from hostess gifts to Lunar New Year gifts to the trademark Sugarfina Candy Trunk which holds 20 Candy Cubes.

    The store will be designed to encourage Instagramming, featuring Sugarfina’s signature aqua and white colour scheme and photogenic merchandising.

    Sugarfina describes itself as a disruptor in the US$200 billion global confectionery market for creating luxury treats for adults, including a cocktail candy collection with Champagne Bears, Single Malt Scotch Cordials, and Rose All Day Bears whose popularity led to a waiting list of more than 18,000 customers in the US.

    The boutiques feature a collection of candies artfully displayed in modern Lucite cubes, including an area dedicated to “top shelf” candies – exotic, premium offerings from around the world such as Golden Truffle Eggs from Italy and interlocking chocolate wedding rings from Greece.

    “We’ve been dreaming of expanding Sugarfina globally since the early days of the brand,” said Rosie O’Neill and Josh Resnick, co-founders and co-CEOs of Sugarfina.

    “Hong Kong is the window into Asia and Upper East Holdings is the ideal partner to establish our brand in the region. We’re excited to partner with them to bring Sugarfina to life in one of the most vibrant cities in the world.”

    Wu and Yeung say they were “mesmerised” by Sugarfina’s sophisticated concept and innovative candy flavours when visiting stores in New York, where they used to live.

    “It’s exciting to introduce a fresh concept to the sweet tooths of Hong Kong. We have always been passionate about finding the perfect luxury confections experience to bring over from the US and we look forward to working with the creative minds of Sugarfina.”

    To mark the Sugarfina Hong Kong opening, Sugarfina has created a two-piece Candy Bento Box exclusive to the store, inspired by the Hong Kong trams. The gift box will include Sugarfina’s Rose All Day Bears & Fuji Apple Caramel candies.

    Harbour City is the first step in the retailer’s larger global expansion strategy, with O’Neill and Resnick planning partnerships in other foreign markets.

  • TUMI reopens at Harbour City in HK

    TUMI reopens at Harbour City in HK

    TUMI, the leading name in premium travel, business and lifestyle accessories, re-opens its Harbour City store in Tsim Sha Tsui to unveil a new store redesign.

    The recently refurbished 990 square feet space features multiple enhancements including a new seating area and upgraded digital touchpoints for customers to enjoy.

    To celebrate the TUMI store re-opening at this iconic retail destination, TUMI is also pleased to announce the prelaunch of two highly-anticipated assortments at Harbour City for a limited time only.

    Earlier this year, we had met Adam Hershman, TUMI Mainland China, Hong Kong & Macau General Manager to aks him about his plans to enhance offline customer experience.

    We have recently done some big things in Hong Kong to offer customers an exceptional TUMI experience. We renovated two stores in ifc mall and Pacific Place and opened a new boutique at Elements in September 2017. All of these stores have been upgraded with our Madison Store concept. This concept was developed by award-winning designer and architect Dror Benshetrit for TUMI’s flagship store on Madison Avenue in New York and has now been rolled out at select locations worldwide,” he explained.

    “The concept helps make our stores the right canvas to tell the TUMI story with a premium, sophisticated environment. The stores are brightened up so that the products really stand out on their displays. The store also seamlessly incorporates digital technologies, like touchscreen and video displays. With our monogram booth, we can also customize products on the spot for another interactive touchpoint,” he continued.

  • New Eve Lom store in Harbour City, Hong Kong

    New Eve Lom store in Harbour City, Hong Kong

    The store opening is the culmination of a collaboration between Eve Lom and NY-based creative branding agency, School House, that first began with a refresh of the brand’s positioning.

    Eve Lom was one of the first founder brands in the luxury beauty space; since her entrance more than 30 years ago, the space, much like Hong Kong, has become crowded, causing a shift in the luxury paradigm.

    Inspired by the disciplined reductivity and subtlety of Eve Lom, the store concept offers guests a unique luxury beauty experience in the heart of the bustle of Hong Kong’s Harbour City.

    To complement its presence in one of the most densely populated and over-saturated cities in the world, the store actively refuses noise, in all senses of the word, with its overall atmosphere built from multiple curvaceous felt panels that seemingly envelope you upon entrance and absorb all chaos from the store’s surroundings.

    To bring the space to life, School House’s design team incorporated the new brand visualization using Eve Lom’s traditional color palette of white and gold while incorporating a new soft pink and green tones, inspired by the original balm cleanser coloration, along with the strategic use of a soft black.

    School House combined a mix of hard and soft materials such as slate, felt, porcelain and onyx to create an environment of simplicity and depth, to mirror the products being sold. The store is complete with an assisted consultation area, a full-line demo and testers display, and a retractable panel for privacy. The store signals a new era for the brand by making a powerful understatement, like only Eve Lom can.

    Consumers now seek authority, authenticity and simplicity from luxury beauty brands, tenets that Eve Lom has always represented. Noticing this change, School House saw an opportunity to reinvigorate the brand by strongly expressing its subtleties in order to take Eve Lom from the person to a persona through the execution of a strategy across a new brand visualization, including this new store concept.

  • Abercrombie & Fitch opens new mega Hong Kong store

    Abercrombie & Fitch opens new mega Hong Kong store

    Abercrombie & Fitch has opened its first overseas store designed with the retailer’s new boutique outfit, launching a mega store in Hong Kong.

    Located in the Harbour City mall, the 6,800 square-foot-flagship design reflects the evolution of the brand as it aims to flick its sexy image and attract a more mature audience. It is the largest Hong Kong store to date and forms part of Wharf Holdings in Harbour City.

    “Harbour City is a world-renowned mall and it will be a premier location for our updated Abercrombie & Fitch experience. While we continue to invest in our omnichannel capabilities, enabling our customers to engage with us whenever, wherever and however they choose, our stores remain an important gateway to our brands,” said Fran Horowitz, Chief Executive Officer of Abercrombie & Fitch Co.  “In this new space, we expect to deliver greater productivity on a significantly smaller footprint than our previous Hong Kong store. We are looking forward to bringing our new store experience to existing and new customers in Hong Kong.”

    Inside the store, the new layout looks to make customers stay in the store for longer, as well as promoting “product trial.” Other unique features included gender-neutral fitting rooms quipped with controls for lighting and music, as well as a phone charging dock.

    There are three separate spaces and three “suite-style” rooms for shoppers to share looks with friends or family while browsing.

    “We designed this new space based on our customers’ feedback, and our understanding of how they like to shop,” said Stacia Andersen, brand president for Abercrombie & Fitch.

    “The result is an open, comfortable, technology-enabled and service-first experience that reflects the shopping experience of today.”

    Abercrombie first announced in June that it would open the Hong Kong flagship before Christmas. It is one of seven new concept stores that will be completed by the end of 2017, all of which will be in the US. The first new prototype store opened in February of this year in Columbus, Ohio.

    The largest mall in Hong Kong, including shopping, dining, entertainment and sightseeing, Harbour City attracts more than 80 million visitors a year, and its tenants include many of the world’s leading brands.

  • Hong Kong retail start recovering

    Hong Kong retail start recovering

    A “steady if cautious” Hong Kong retail recovery is clearly underway, according to a report from Savills released today.

    “The retail sector is slowly coming to life after four years of painful adjustment which has seen the emergence of a ‘tenant’s market’, a rare occurrence in Hong Kong’s landlord-dominated retail scene,” observed Simon Smith, head of research and consultancy with Savills.

    Over recent months, he said, retailers have been taking the opportunity to upgrade for little or no extra cost and examples include Pandora which moved within IFC Mall and Hourglass, which runs Patek Philippe, relocating within Tsim Sha Tsui from the Imperial Hotel to a better site in the Holiday Inn.

    In further evidence of upgrade demand, Harry Winston has taken the space previously occupied by Ferragamo in the Mandarin Hotel and will open in early 2018. Alternatively, retailers are cutting overheads as they find that renewal negotiations are yielding significant savings as landlords discover a new pragmatism.As reported, Topshop has renewed the lease on its Queen’s Road Central store at a discount of about 50 per cent.

    While landlords of high street shops remain on the back foot, larger shopping centres, such as  Harbour City, IFC Mall and New Town Plaza, are proving relatively immune to the downtown, says Smith.

    In IFC Mall, Italian menswear brand Boggi opened recently while Brunello Cucinelli has launched a new flagship in the same mall.

    “As street-shop rents have fallen heavily while centre rents have only seen a minor adjustment, the gap between the two has narrowed considerably and tenants are now finding that a prime street front pitch can be a viable alternative to taking space in a nearby mall. This is the narrowest the gap has been since 2009 and represents a return to the norm after seven years of major gains in street shop rents.”

    Strength in regions

    Savills also notes that regional and district malls such as Popcorn in Tseung Kwan O and Tuen Mun Town Plaza are doing relatively well.

    “Hong Kong’s tight geography, excellent transport infrastructure and dense retail environment has helped this type of mall defend against the threat from online. The appeal of air conditioned spaces in the summer months and the lure of enhanced F&B offerings have also helped boost the appeal of local malls. We have also seen landlords putting more effort into marketing campaigns with better events, more pop-up stores and creative TV and online advertising,” said Smith.

    “Most malls now have a very well-established cyber-presence via websites and apps. Click-and-collect is making some limited headway locally, with brands such as Zara, Burberry, L’Occitane, Watson’s Wine, Chow Sang Sang and Starbucks all offering the service.

    “In a mixed market some trade categories are performing well and pharmacies in particular are expanding aggressively at the moment. Not every landlord wants them but they are often prepared to pay above-market rents. F&B is also out-performing, driven in part by a richly valued stock market and rising wages.”

    Nick Bradstreet, head of retail with Savills, said luxury fashion is turning around in Hong Kong even though brands have been closing stores in Macau and Mainland China over the past year or so. Luxury sales in China have actually surged over the past six to nine months.

    “Cosmetics retailers are reporting fairly stable business, but after a period of rapid expansion, many brands are still culling store numbers. Electrical goods retailers are consolidating in what is a very competitive marketplace,” he said.

    Savills prime street shop rental indices remained flat over the third quarter while rents in prime malls continued to drift off marginally. The latest September retail sales figures from government recorded a seventh consecutive month of rises attributable in part to a strong inbound tourist numbers. Jewellery, watches, clocks and valuable gift sales outperformed, rising by 14.7 per cent year-on-year, with strong growth also noted for medicines, cosmetics and Chinese drugs.

  • Miu Miu pop-up lands at Harbour City

    Miu Miu pop-up lands at Harbour City

    The Miu Miu Lady pop-up exhibition is in the midst of its Hong Kong stop, part of a global tour.

    At the centre of the Miu Miu pop-up are two giant handbags decorated with the jewel buckle for which the Prada-owned brand is renowned.

    The Hong Kong pop-up is located at Harbour City where it will remain until November, before the installation is packed up and shipped to Macau where it will be erected at Galaxy macau Resort from November 25 to December 10.  Already, the display has run at Kuala Lumpur, Shanghai and Nanjing.

    Readers can watch the time-lapse video of the Miu Miu pop-up being built here.

    In Hong Kong, a limited edition green version of the bag is exclusively available at the pop-up shop.

    Miu Miu hosted a cocktail party to launch the pop-up early this week.

    Besides the oversized bags, the pop-up features a series of short movies portraying the history of the Miu Lady bag.

  • Asia’s first Jamie’s Deli opening at Harbour City

    Asia’s first Jamie’s Deli opening at Harbour City

    British celebrity chef Jamie Oliver will open the first Asia branch of his casual concept, Jamie’s Deli, in Hong Kong next month.

    A fast-casual delicatessen, its menu will feature fresh, sustainably sourced dishes including salads, artisan pizzas, sandwiches and pastries, available for dine-in or takeaway.

    Jamie’s Deli will debut inside Harbour City, under the same roof as the Kowloon branch of the chef’s flagship brand, Jamie’s Italian.

    Since launching in England last year, Jamie’s Deli has opened in three European airports. The menu reflects the philosophy of the Jamie Oliver empire (encompassing global restaurants, cookbooks, charity campaigns and television shows broadcast in more than 50 countries): fresh and simple Italian cooking at an affordable price point.

    While Jamie’s Italian is about pizza and pasta, Jamie’s Deli offers healthier fare. It starts with breakfast (coffee and a bun, featuring the Full Monty with grilled sausage and balsamic onions), and at midday offers a deli lunch box with the customer’s choice of hot sandwich accompanied by seasonally rotating salads.

    An all-day menu includes a superfood salad full of grains and seeds, lemon-and-herb baked salmon with fresh dill, slow-cooked meatballs in a spicy tomato sauce, and a hot pastrami with slow-cooked corned beef and melted cheese.

    Jamie’s Deli and Jamie’s Italian in Hong Kong are managed by Big Cat Group, which also runs three Jamie’s Italian restaurants in Hong Kong and Taiwan, and plans to open several more outlets throughout Hong Kong and Greater China in the next five years.