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Tag: hasbro

  • Richemont joins Alibaba’s IP alliance on brand protection

    Richemont joins Alibaba’s IP alliance on brand protection

    Global luxury group Richemont has joined the Alibaba Anti-Counterfeiting Alliance, a partnership between the e-commerce giant and brands that works to protect intellectual property rights on Alibaba’s platforms. Geneva, Switzerland-based Richemont is now among the 115 members from 16 countries and regions that are a part of the IP alliance, as well as the latest from the luxury sector to partner with the e-commerce giant on brand protection. Richemont said it would share its technology, expertise and other information to support the Alliance’s efforts.

    Richemont owns 17 luxury brands, including Cartier, Montblanc, Piaget, Van Cleef & Arpels, Watchfinder & Co and Chloe, in addition to Yoox Net-A-Porter Group, the online retail platform. YNAP runs four different websites — Net-A-Porter, Mr Porter, lifestyle-goods destination YOOX and affordable-fashion seller The Outnet — as well as online flagship stores for leading fashion brands, such as Armani, Moncler and Valentino.

    The announcement comes a month after Alibaba and YNAP partnered to bring the site’s high-end goods to Chinese consumers. A joint venture between Alibaba and YNAP will launch a mobile app for the Net-A-Porter platform and menswear site Mr Porter, in addition to opening flagship stores for Net-A-Porter and Mr Porter on Tmall Luxury Pavilion, a channel that connects premier brands with China’s digital-first consumers.

    Richemont, along with New Balance, General Motors and McDonald’s, were the latest global brands to join the AACA. The alliance’s membership has more than tripled from the original 30 founding brands at its launch last year, and now includes  names, such as Bose, Canada Goose, Honda, Samsung, Mars, Adobe, Danone, Hasbro and L’Oreal, in 12 industry categories. They work with Alibaba in six key areas — proactive online monitoring and protection, a product test-buy program, offline investigations and enforcement actions, industry-law enforcement workshops, litigation tactics and public awareness campaigns — in the fight against IP infringement.

    In September last year, the AACA established an advisory board so that brands could provide feedback to Alibaba in areas related to IP enforcement. Alibaba has since upgraded its Intellectual Property Protection Portal as well, delivering faster navigation and a better user experience on the site, where rights holders report suspected infringing listing and share information with Alibaba. In addition, Alibaba’s Good Faith program, which is open to brands with a track record of accurate notice and takedown filings, has streamlined the reporting process.

    The IP alliance does not restrict its brand-protection efforts to the online space. Alibaba and its brand partners also work to find and eliminate fakes at their source. In the luxury sector, Alibaba and Louis Vuitton – one of the first members of AACA – conducted an offline investigation that resulted in the seizure in May of approximately RMB 100 million ($14.4 million) worth of counterfeit goods.

    “The protection of intellectual property rights requires all stakeholders to work closely together and share their expertise. The AACA will continue its efforts to establish industry best practices for IP protection by creating effective collaboration among brands, platforms and law enforcement,” said Michael Yao, Alibaba’s senior VP and head of Brand Protection and Cooperation.

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  • World’s first Nerf experience centre coming to Marina Square in 2019

    World’s first Nerf experience centre coming to Marina Square in 2019

    Shopping mall Marina Square has been chosen as the venue for the world’s first Nerf family entertainment centre. The Nerf Experience Singapore will open in the second half of next year, following a licensing agreement between Kingsmen Creatives subsidiary Nax Singapore and the Nerf brand’s parent Hasbro who will co-conceptualise, create, build and operate multiple Nerf experiences across Asia Pacific. Nerf is a collection of toys, mostly foam-firing plastic guns.

    Plans are underway to translate the Nerf brand values into a vast play experience occupying an 18,000sqft space on the ground level of Marina Square. Nerf Experience Singapore will feature multiple activity zones that promote active play and teamwork.

    CEO of Marina Square Lim Hock San said “Marina Square is positioned as a family mall in the city. The injection of the Nerf experiences fits our overall positioning and strategy to provide more activity-based experiences for the whole family. We believe the concept will be a great draw for both locals and tourists, creating much life and energy in the Marina Centre precinct.”

    Group CEO of Kingsmen Andrew Cheng said Nerf Experience Singapore is designed to be a year-round family destination and Marina Square is an excellent launchpad for the attraction.

    “Our goal is to create a brand of unique participative experiences that guests of any age can enjoy and will want to return to. With families constantly on the lookout for things to do together, we are confident that our offering of adrenaline-filled fun, coupled with enriching experiences will be a hit.”

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  • Toymaker Lego teams up with Chinese internet giant Tencent

    Toymaker Lego teams up with Chinese internet giant Tencent

    Danish toymaker Lego is teaming up with Chinese internet giant Tencent Holdings to jointly develop online games and potentially a social network aimed at Chinese children.

    Privately-owned Lego has seen a slowdown in sales growth in recent years, but the Chinese market has been a bright spot with sales growing 25-30% in 2016.

    It is competing with Barbie maker Mattel and Hasbro, the firm behind My Little Pony, for a slice of the $31 billion toys and games market in China.

    Lego said on Monday the partnership with Tencent, China’s biggest social network and gaming company, aimed to create a safe online environment covering content, platforms, and experiences tailored for Chinese children.

    “What we are looking for now with Tencent is just to find more creative ways of reaching children, and creating bespoke content with Tencent, in this case, video games,” Jacob Kragh, head of Lego in China, told Reuters on Monday at joint event with Tencent in Beijing.

    It also includes LEGO BOOST — a building and coding set that lets children turn their brick creations into moving objects — and will explore developing a joint social network for children in China.

    Tencent is Asia’s most valuable company with a market capitalisation of $537 billion.

    Last year, Mattel struck deals with Chinese e-commerce giant Alibaba Group Holding and online content developer BabyTree to sell interactive learning products based on its Fisher-Price toys.

    Lego has about a 3% market share in China, followed by Mattel and Hasbro with around 2% and 1%, respectively, according to Euromonitor International.

    In November 2016, Lego opened a factory in Jiaxing, China, which it expects to produce 70-80% of all Lego products sold in Asia.

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  • Hasbro reveals new retail partnerships

    Hasbro reveals new retail partnerships

    Hasbro is about to reach at Licensing Expo 2015 to highlight its highly effective portfolio of worldwide franchises, together with Transformers, My Little Pony, Nerf, Monopoly and Jem and the Holograms.

    Lately named a prime 10 international licensor by license! International journal, hasbro continues to leverage its model tales throughout all leisure and advertising platforms and increase its portfolio of manufacturers throughout a number of shopper merchandise classes.

    “Hasbro has advanced right into a wealthy portfolio of numerous and extremely progressive segments related by one widespread objective: the activation of our franchises throughout each potential medium,” stated Simon Waters, GM, SVP of leisure and licensing with Hasbro.

    “2014 was the most effective yr in hasbro’s licensing historical past and we’re poised to proceed that momentum in 2015, main with an unimaginable story-driven leisure technique and immersive content material in a number of types and codecs to strengthen shopper engagement with our franchise manufacturers.”

    On the expo, Hasbro will unveil new international relationships throughout quite a lot of shopper classes, together with:

    Fyodor Golan

    The My Little Pony model continues to be a trendy favourite as UK designers Fyodor Golan introduce “Rainbow Wheel,” a colourful assortment of luxurious womenswear starting from quilted puffer jackets to beaded night robes. The road can be out there in main department shops all over the world, together with Selfridges within the UK, Lane Crawford in Hong Kong, Harvey Nichols in Kuwait, and Luisa By way of Roma in Italy, which can launch the gathering in retailer with a My Little Pony model takeover of its flagship location this summer time.

    Philipp Plein

    Acclaimed German designer Philipp Plein debuts eye-catching, excessive style Transformers branded shirts for males at Philipp Plein luxurious shops worldwide, taking the long-lasting autobot characters right into a recent new trend dimension.

    CNPC (China Nationwide Petroleum Company)

    In China, Transformers followers can gasoline up with branded fuel playing cards distributed via CNPC, which operates greater than 20,000 service stations all through the nation.

    Key properties on show on the present embrace Hasbro’s Transformers and My Little Pony manufacturers. The Transformers model continues to carve out its place in popular culture historical past with a complete model strategy that delivers merchandise and experiences for followers of all ages. Licensees throughout the globe have prolonged the blockbuster model with age-appropriate merchandise and retail packages spanning quite a lot of classes together with digital, trend, toys and video games, digital gaming, and publishing.

    The My Little Pony model has solidified its place as a worldwide perennial favourite, with a worldwide presence in 71 nations and throughout all main shopper merchandise and promotional classes. The wealthy storyline and forged of characters from the “My Little Pony: friendship is magic” animated collection, at present in its fifth season and airing on tv in over 180 territories, has expanded the model into an array of licensing classes, together with greater than 30 publishing companions, digital storybook apps, a well-liked comedian collection, wheeled items, magnificence merchandise and even couture with attire occasions and window shows at shops reminiscent of Selfridges division retailer (UK) and H&M. In 2015, H&A, the main youngsters’s licensed washing & bathing provider within the UK, is launching a variety of tub bubbles, tub equipment and present units for teenagers aged three to 6, based mostly on the My Little Pony model.

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