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Tag: hatmaker

  • Borsalino Opens First China Boutique at Shanghai Plaza 66

    Borsalino Opens First China Boutique at Shanghai Plaza 66

    Borsalino opened its first permanent boutique in mainland China at Shanghai’s Plaza 66, launching the 170-year-old Italian luxury hatmaker’s direct retail presence in the country.

    The Shanghai debut anchors the company’s broader expansion push across Greater China and key international retail destinations.

    Mauro Baglietto, managing director of Borsalino, led the ribbon-cutting ceremony alongside Alec Hou, chief executive of Essence Group, joined by representatives from the Italian government and Plaza 66 leasing management. To accompany the launch, the brand unveiled a limited-edition jewellery collection featuring a Fedora finished with an 18-carat gold logo set with rubies, sapphires and diamonds.

    Heritage and Pop-Up Operations

    Plaza 66 hosted a Borsalino pop-up installation from 22 to 27 August to support the boutique opening. The temporary space showed archival vintage headwear, demonstrations of Italian millinery craft, and bespoke personalisation services for local shoppers.

    Giuseppe Borsalino established the company in Alessandria, Italy, in 1857, making it the country’s oldest operating luxury hatmaker. The business currently pairs its own-brand boutiques and wholesale accounts with global distribution networks, fashion collaborations and film-industry styling partnerships.

    Niche Luxury in Prime Retail Malls

    Heritage European craft houses continue to seek dedicated real estate across top-tier Chinese commercial centers to engage high-net-worth buyers directly rather than relying solely on multi-brand stockists. Placing a standalone store inside Plaza 66 gives Borsalino immediate access to Shanghai’s most concentrated luxury customer base.

    The next metric to watch is whether Essence Group and Borsalino follow this flagship opening with additional retail leases in secondary luxury hubs such as Beijing and Chengdu.

  • Italian Hatmaker Borsalino Taps into China Market with Shanghai Essence Group: A New Era of Luxury Retail Expansion

    Italian Hatmaker Borsalino Taps into China Market with Shanghai Essence Group: A New Era of Luxury Retail Expansion

    Italian luxury hatmaker Borsalino is gearing up for a significant foray into the Chinese market. This move will be facilitated through a partnership with Shanghai’s Essence Group.

    A Five-Year Plan for Expansion

    A comprehensive five-year plan for development has been constructed, targeting both retail and e-commerce sectors. Instead of an aggressive, large-scale rollout, the partnership intends to gradually establish Borsalino’s brand presence in China.

    The first Borsalino retail location in China is set to open in Shanghai in the first half of this year. This store will be run directly by Borsalino, marking the brand’s debut retail venture in mainland China. The Shanghai store will also act as a reference point for future store openings.

    Details regarding the timeline and number of stores to be opened in key luxury hubs across Greater China are yet to be released.

    Digital Strategy

    In addition to expanding Borsalino’s physical retail presence, Essence Group will also oversee Borsalino’s online strategy in China. A flagship e-commerce store is expected to launch later this year. This digital presence will be further supported by campaigns across various Chinese social media and content platforms, such as Red, Douyin, and WeChat.

    Essence Group’s CEO Alec Hou appreciates the unique appeal of Borsalino, noting how its authority is immediately recognized by discerning consumers across various cultures. He highlights that the partnership aims to respect and safeguard Borsalino’s rich heritage while introducing its relevance to a new generation of Chinese consumers.

    Brand Heritage

    Borsalino, set up in Alessandria in 1857, has built its reputation around its heritage felt hats and is regarded as one of Italy’s oldest operating accessories brands.

    On the other hand, the Essence Group, established in 2000, will add yet another European luxury brand to its portfolio, which already includes globally renowned labels such as Chanel, Prada, Loewe, and La Mer.

    Questions & Answers

    What is the plan for Borsalino’s expansion in China?
    A five-year development plan has been outlined to gradually establish Borsalino’s presence in China, focusing on both retail and e-commerce sectors.

    When and where will Borsalino’s first store in China open?
    Borsalino’s first official store in China is set to open in Shanghai in the first half of this year.

    Which company is partnering with Borsalino for its Chinese expansion?
    Borsalino is partnering with Shanghai-based Essence Group for its expansion into the Chinese market.