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Tag: Haus!

  • Korean Lifestyle Giant, Iicombined, Expands Retail Footprint with Haus Nowhere in Bangkok: Introduces Tamburins and Gentle Monster Flagships

    Korean Lifestyle Giant, Iicombined, Expands Retail Footprint with Haus Nowhere in Bangkok: Introduces Tamburins and Gentle Monster Flagships

    Iicombined, a Korean lifestyle conglomerate, has broadened its retail footprint by launching its multi-brand initiative, Haus Nowhere, in Bangkok, Thailand.

    Situated on IconSiam’s M floor, the store introduces two major brand flagships. One is the inaugural Tamburins store in Southeast Asia, while the other is the most expansive Gentle Monster store in Thailand.

    The novel retail destination forms part of the conglomerate’s ‘Future Retail’ idea, which is being rolled out in crucial cities worldwide. With this addition, Bangkok now houses the fifth Haus Nowhere location, following Seoul, Shanghai, Shenzhen, and Dosan.

    Tamburins, a fragrance and beauty label founded in Seoul in 2017, has now made its foray into Southeast Asia. The store maintains a complete range of products, along with unique store-only items. These exclusive offerings include a Blue Hinoki version of its Egg Perfume and a 2ml fragrance enclosed in a Puppy Case.

    Gentle Monster, an eyewear brand, has opened its third and largest store in Bangkok. This expansion solidifies Thailand’s position as one of the brand’s most dynamic markets in Southeast Asia.

    The new flagship store is designed based on Gentle Monster’s signature installation-led theme. This positioning further solidifies Bangkok as a critical market for the label, drawing support from both local customers and regional visitors.

    The store also showcases the ‘Sunshine Giant Dog’ art installation.

    Questions & Answers

    What is the significance of Iicombined’s new store in Bangkok?
    The new store in Bangkok introduces two significant brand flagships in Southeast Asia – Tamburins store and the largest Gentle Monster store. It represents Iicombined’s ‘Future Retail’ concept expansion into global cities.

    What are some of the exclusive products available at the new Tamburins store?
    The Tamburins store offers exclusive store-only items including a Blue Hinoki version of its Egg Perfume and a 2ml fragrance presented in a Puppy Case.

    How does the new Gentle Monster store contribute to the brand’s presence in Thailand?
    The new Gentle Monster store, being the brand’s third and largest in Bangkok, reinforces Thailand as one of its most active markets in Southeast Asia.

  • Haus Nowhere Makes Thailand Debut: Tamburins and Gentle Monster Unveil Largest Flagships in Bangkok

    Haus Nowhere Makes Thailand Debut: Tamburins and Gentle Monster Unveil Largest Flagships in Bangkok

    The South Korean lifestyle conglomerate, Iicombined, continues to broaden its retail footprint with the launch of its multi-brand platform, Haus Nowhere, in Bangkok, Thailand.

    Situated on IconSiam’s M floor, the venue hosts two significant brand flagships: the premiere Tamburins outlet in Southeast Asia and the most extensive Gentle Monster store in Thailand.

    Haus Nowhere’s inauguration in Bangkok forms part of Iicombined’s vision for ‘Future Retail’ across leading international cities. Bangkok, now home to the fifth Haus Nowhere location, follows in the footsteps of Seoul, Shanghai, Shenzhen, and Dosan.

    Introducing Tamburins and Gentle Monster

    Tamburins, a Seoul-based fragrance and beauty brand established in 2017, makes its maiden voyage into Southeast Asia. The brand brings a comprehensive product range and exclusive in-store items to its Bangkok store. Shoppers will find a Blue Hinoki edition of Tamburins’ signature Egg Perfume and a 2ml fragrance accompanied by a unique Puppy Case.

    Gentle Monster, a prominent eyewear brand, unveils its third and largest store in Bangkok. Prior to this, the brand had established outlets at EmQuartier and Siam Paragon, solidifying Thailand as one of its most robust Southeast Asian markets.

    Signature Design and Unique Installations

    The flagship outlet showcases the brand’s characteristic combination of product and installation design. This positions Bangkok as an influential market for the label, attracting both local consumers and tourists from across the region.

    An added attraction at the venue is the ‘Sunshine Giant Dog’ installation, making its debut outside of Seoul for the first time.

    Questions & Answers

    What is the concept behind Haus Nowhere?
    Haus Nowhere is a multi-brand concept by South Korean lifestyle group Iicombined. It aims to introduce various brands into global markets under a single platform.

    What are the exclusive items available at the new Tamburins store in Bangkok?
    The Tamburins store in Bangkok will offer exclusive items such as a Blue Hinoki edition of its Egg Perfume and a 2ml fragrance featuring a Puppy Case.

    How does the new Gentle Monster store in Bangkok compare to its other outlets?
    The new Gentle Monster store in Bangkok is the brand’s third and largest outlet in the country, marking Thailand as a significant market for the eyewear brand.

  • Iicombined Unveils Fourth Haus Nowhere In Seoul; A New Era Of Experiential Retail

    Iicombined Unveils Fourth Haus Nowhere In Seoul; A New Era Of Experiential Retail

    Iicombined, the parent company of Gentle Monster, continues to expand its unique, experiential retail approach with the opening of its fourth Haus Nowhere location in Seoul. This recent addition to their portfolio further solidifies the company’s commitment to blending retail and immersive experiences.

    Experiential Retail in Seoul

    The new Haus Nowhere flagship in Seoul spreads over four floors, providing a unique and conceptual retail environment. The location houses various brands, such as Tamburins, Nudake, Atiissu, and the freshly launched tableware brand, Nuflaat.

    In addition to these brands, the new location also serves as the headquarters for Iicombined. The launch of this new Haus Nowhere in Seoul coincides with the unveiling of Gentle Monster’s 2025 Bold Collection. This new collection is highlighted through pop-ups in Seoul, Beijing, and Tokyo, with each display featuring sculptural installations that echo the architectural aesthetic of Haus Nowhere.

    New Concepts and Installations

    The Seoul location introduces new concepts that contribute to the immersive retail experience. Nudake’s Tea House offers aromatic teas complemented with desserts, and Tamburins unveils its latest fragrance, Sunshine, showcased with an AI-powered photo booth. Atiissu reveals the Tracker Collection that combines fashionable headwear with knitwear, while Nuflaat debuts its inaugural line of fashion-inspired tableware under the theme “Dress Your Table.”

    Another highlight of the space is the ‘More is More’ installation by Max Siedentopf. This display features a realistic animatronic figure surrounded by black plastic bags with a single gold bag, an exhibit also planned to appear at Haus Nowhere locations in Dosan, Shanghai, and Shenzhen.

    A New Approach to Retail

    Iicombined views Haus Nowhere not just as a retail space, but as a platform for its experimental approach to the industry. Rather than focusing mainly on traditional sales, the company emphasizes the importance of emotion, narrative and spatial design in creating a unique and immersive shopping experience.

    Questions & Answers

    What is the 2025 Bold Collection by Gentle Monster?
    The 2025 Bold Collection is a new line from Gentle Monster unveiled at the Seoul Haus Nowhere location. This collection is featured in pop-ups across Seoul, Beijing, and Tokyo through unique sculptural installations.

    What is the concept behind ‘More is More’ installation?
    The ‘More is More’ installation, created by Max Siedentopf, features a lifelike animatronic figure surrounded by an array of black plastic bags with a lone gold bag. This installation is set to appear at other Haus Nowhere locations.

    What is the approach of Iicombined towards retail?
    Iicombined seeks to revolutionize the retail industry by focusing on immersive experiences. It aims to emphasize emotion, narrative, and spatial design over traditional sales models, creating a unique shopping experience for consumers.

  • Indonesian beverage chain Haus! completes funding round

    Indonesian beverage chain Haus! completes funding round

    Indonesian made-to-order beverage chain Haus! has completed its series B1 funding round to grow its 197-store footprint in Indonesia and develop an app for its customers.

    Led by Atlas Global Ventures, Hong Kong-based Strategic Holdings and Prasetia Dwidharma, the undisclosed investment follows Haus!’s $2m series A funding in 2020 from BRI Ventures.

    Founded in 2018, the chain, which markets itself to younger consumers with a range of cold beverages and coffees, reports that it has achieved 120% outlet growth over the last 12 months.

    With 197 stores currently in operation, Haus! offers dine-in, collection and delivery services on Indonesia’s Java island.

    “We are currently preparing a new breakthrough to make it easier for consumers and potential consumers to access Haus! by launching our own app that will make it easier for consumers to order online with various payment methods and of course various special attractive offers for purchases through the app,” said Gufron Syarif, CEO of Haus!

    “Haus! is an attractive investment because it has achieved profitability and is not dependent on external funding. This means Haus! can focus the investment received on business growth where other start-ups are on a survival method,” said Arya Setiadharma, CEO, Prasetia Dwidharma.

    Indonesia’s branded café market has seen a flurry of investment over the last 12 months. In January 2022, premium coffee chain Kopi Kenangan attained $96m investment and now operates more than 600 stores across 45 cities in Indonesia, making it the largest branded coffee chain in the country ahead of Starbucks’ circa 500-store footprint.

    In May 2022, South Korea’s SPC Group opened three new Paris Baguette Stores in Indonesia, bringing its store count to seven in the country, while Indonesian coffee startup Fore Coffee recently opened 42 new outlets in several metropolitan cities such as Denpasar, Palembang, Yogyakarta, Malang to Batam. Additionally, Indonesian cloud kitchen startup Hangry intends to use $13m in series A funding to become a global food and beverage company.