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Tag: hera

  • Luxury cosmetics brand Hera opens store in Singapore

    Luxury cosmetics brand Hera opens store in Singapore

    Luxury beauty brand Hera under South Korea’s largest cosmetics conglomerate Amorepacific Group has opened its first store in Singapore that is expected to serve as the Korean beauty brand’s gateway to neighboring countries in Southeast Asia.

    According to Amorepacific on 11 May, Hera was officially launched in Singapore with the opening of its standalone boutique store inside Takashimaya Department Store.

    The move comes as luxury cosmetics brand Hera has been putting out efforts to expand its global business by entering into Association of Southeast Asian Nations (ASEAN) countries. Hera that entered China in 2016 plans to use Singapore as a bridgehead to venture into other markets in Southeast Asia.

    Hera expects the store in Singapore where hallyu, or Korean wave, is still catching on and consumers chase trendy lifestyle would help to accelerate its advance into other ASEAN markets.

    Amorepacific plans to mainly introduce skin care and beauty products that can help maintain fresh look against high humidity and temperature at its first store in the Southeast Asian country.

    In addition to the boutique store in Takashimaya Department Store, Hera plans to open a flagship store in the country before launching the brand in other neighboring countries.

    Amorepacific ventured into China immediately after Korea and China established diplomatic relations in 1992. The beauty powerhouse that has been seeking to drive the growth through overseas operations made a foray into Vietnam with its mid-tier Laneige brand in 2003 and now manages 20 direct outlets in the country.

    It also has been aggressively expanding its presence in other countries in Southeast Asia and the Middle East including Indonesia, Thailand, Singapore, and Dubai.

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  • Hera Singapore plans more boutique stores

    Hera Singapore plans more boutique stores

    Korean cosmetics brand Hera Singapore will officially launch at Takashimaya Department Store on May 10.

    And the brand will also open a standalone boutique store within the second half of this year.

    Hera’s parent company Amorepacific considers Singapore a strategically important market for international expansion, due to consumers’ strong demand for global brands and their interest in trends.

    Hera  launched in China, its first overseas market, in 2016.

    Amorepacific also plans to bring its haircare brand Amos to Singapore this year.

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  • Takashimaya Singapore to sell Hera soon

    Takashimaya Singapore to sell Hera soon

    Korean beauty company Amore Pacific is to introduce its makeup and skincare brand Hera in Singapore with a counter at Takashimaya.

    Launching in April, the counter will offer not only Hera’s full range, but also its Homme line.

    Hera has been one of the main sponsors for Seoul Fashion Week in the past few years, and is fronted by Korean actress Gianna Jun of My Sassy Girl.

    Singapore is only the second country outside Korea after China to have Hera, as reported, , and a standalone store is planned for the third quarter of this year.

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  • DFS Group completes City of Dreams store

    DFS Group completes City of Dreams store

    Luxury travel retailer DFS Group has unveiled the final phase of T Galleria by DFS, City of Dreams store in Macau following a year-long expansion.

    DFS Group chairman/CEO Philippe Schaus says the the store offers travellers the breadth of a luxury shopping mall with the personalised service of a high-end department store.

    An expanded jewelry offering was also unveiled in December, bringing key luxury jewelry brands Tiffany & Co. and Van Cleef & Arpels to T Galleria by DFS, City of Dreams as well as new watches boutiques from Audemars Piguet and Vacheron Const
    An expanded jewelry offering was also unveiled in December, bringing key luxury jewelry brands Tiffany & Co. and Van Cleef & Arpels to T Galleria by DFS, City of Dreams as well as new watches boutiques from Audemars Piguet and Vacheron Constantin

    Opening in 2009, T Galleria by DFS, City of Dreams expanded throughout last year to more than three times its original size. Stretching across 173,000 sqft (16072 sqm), the expanded store includes the group’s debut shoe hall. The largest shoe floor in Hong Kong and Macau, it features more than 50 men’s and women’s shoe brands across two levels, including exclusive-to-Macau brands such as Aquazzura and Rupert Sanderson.

    Men can also enjoy a dedicated multi-branded, lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming all in one space to allow shoppers to complete a head-to-toe look with ease
    Men can also enjoy a dedicated multi-branded, lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming all in one space to allow shoppers to complete a head-to-toe look with ease

     

    There are more than 40 fashion and accessories brands in the outlet, including Dior, Fendi, Louis Vuitton, Miu Miu and Prada. The expanded beauty offering comprises two wings across 23,000 sqft and nearly 70 beauty and fragrance brands, making it the largest beauty hall in southern China. Highlights include Korean brands Hera, Laneige and Sulwhasoo.

    DFS Macau, City of Dreams – beauty

    For men there is a multi-branded lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming in one space.

    DFS Macau. 1

    DFS Macau. 3

    An expanded jewellery offering was unveiled in December, bringing in such brands as Tiffany & Co and Van Cleef & Arpels. There are also new watch boutiques from Audemars Piguet and Vacheron Constantin.

    DFS Macau, City of Dreams - WJA Event

    T Galleria by DFS, City of Dreams is one of four T Galleria stores in Macau, including T Galleria by DFS, Shoppes at Four Seasons; T Galleria by DFS, Studio City; and the standalone beauty hall T Galleria Beauty by DFS, Galaxy Macau.

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  • Multi-brand Korean cosmetic shops thrive

    Multi-brand Korean cosmetic shops thrive

    Korean cosmetic shops that sell various brands under one roof have steadily expanded their presence across the country, giving sophisticated customers more options, according to industry sources.

    AmorePacific, South Korea’s No. 1 cosmetic company, operates about 1350 multi-brand stores, called Aritaum nationwide, which offer a wide selection of its products, including such mass brands as Laneige and IOPE. The company also operates single brand shops such as Innisfree and Etude House in the lower-end and Sulhwasoo and Hera in the higher-end segment as part of a two-track strategy.

    Also showcasing multi-brands are beauty and health care stores, such as CJ’s Olive Young and its smaller rival Watsons, which have expanded and enjoyed growing popularity among urban youngsters.

    To catch up with the latest trend, local cosmetic companies have launched multi-brand cosmetic shops in major retail strips.

    LG Household & Health Care Ltd., the nation’s second-largest cosmetic maker, launched a multi-brand shop called Nature Collection, in February, operating 11 stores in major retail strips in Seoul. The store features brands that focus on a natural look, including The Face Shop and Beyond.

    “Nature Collection is promoted through word-of-mouth, with various products and promotional events,” a company spokesman told Yonhap news service.

    Able C&C, which created the boom for the single brand shop with Missha, has recently opened a multi-brand shop called Beauty Net on a popular street in Seoul to display a wide range of select products.

    Beauty Net Korea store

    Industry officials say multi-brand shops are effective in improving customer convenience and brand management and promotion, providing easier access to new brands.

    “Expansion of these multi-brands provide the other brands with more chances to be introduced to customers,” said an Able C&C spokesman.

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  • K-beauty brand Hera uses DFS as testbed

    K-beauty brand Hera uses DFS as testbed

    Luxury duty free and travel retailer, DFS Group, has opened pop-up stores in Hong Kong for the K-beauty brand Hera which the latter is using as a testbed for the global market.

    The T Galleria by DFS on Canton Road houses four pop-ups, with a launch in early August in the presence of Hong Kong actress Charmaine Sheh and Korean movie star Park Eun Hye. Hera’s head make-up artist, Jinsu Lee, was on hand to share beauty tips to achieve the signature K-beauty Seoulista look.

    BRIDGE TO ASIAN MARKETS

    Hong Kong is the largest cosmetics market in Asia and Hera’s first-ever pop-ups are expected to be a bridge to other Asian countries. The DFS units  bestselling fan-favourites, including the Olympia Le-Tan UV Mist Cushion, UV Mist Cushion and Age Reverse Cushion.

    Hera is known in Korea for cutting-edge technology and is popular with women looking to emulate increasingly popular K-beauty styles seen in K-pop music and K-drama TV shows.

    Jinsu Lee will offer Seoulista make-up demonstrations as well as touch-up services to customers with the stores are in place. All four pop-ups will offer a limited supply of product kits to customers with a minimum purchase.

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