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Tag: hijab

  • AirAsia partners hijab brand to create exclusive headscarf for female pilots

    AirAsia partners hijab brand to create exclusive headscarf for female pilots

    AirAsia has partnered with Naelofar Hijab to unveil an exclusively designed hijab for the airline’s female pilots.

    Starting from June 2017, Muslim female pilots from AirAsia and AirAsia X will don the white Naelofar Hijab that is specifically tailored to meet their workday needs.

    Rudy Khaw, regional head of branding for AirAsia, said this is the first time ever for the airline to collaborate with a designer in producing hijab wear for its female pilots, “We are happy to work with Naelofar Hijab to create a piece that complements our female pilots’ look while providing enhanced comfort as they perform their duty.”

    “We are currently looking into revamping hijab designs for our ground staff as well,” Khaw added.

    AirAsia female pilots were involved throughout the design process where they worked closely with Naelofar Hijab designers. The prototypes had undergone multiple wear testing by members of the airline’s pilots as well.

    “Being given the opportunity to redesign the female hijab was very exciting and it gave us the opportunity to create a special piece that is comfortable, functional and stylish,” Neelofa, founder of Naelofar Hijab added.

    Using fabric materials with enhancement properties, AirAsia said, the new hijab allows great stretch and recovery for easy movement along with adornment of the signature Naelofar Hijab symbol in Swarovski crystals for a finishing touch.

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  • Nike develops performance hijab

    Nike develops performance hijab

    Nike has developed a performance hijab for Muslim women athletes.

    The head covering, called the Nike Pro Hijab, has a single-layer pull-on design made from lightweight polyester in dark, neutral colors. Tiny holes in the fabric make it breathable while remaining opaque.

    Nike says it began work on the hijab after Muslim athletes complained about wearing a traditional head scarf during competition. The design process took 13 months, and the final product will be ready to roll out in the company’s spring 2018 collection.

    Meanwhile, a prototype is already being worn by Emirati figure skater Zahra Lari, who says few hijabs work for her when performing. “But once I put on the Nike hijab and took it for a spin on the ice, I was blown away by the fit and the light weight.”

    News of the new product comes just weeks after Nike released a commercial in the Middle East featuring five female professionals from different parts of the Arab world pursuing their athletic dreams while a voice asks, “What will they say about you?” – a rhetorical question many young Arab women face if they step out of cultural and traditional norms. The video went viral with million of views on social media, prompting a debate over its message.

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