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Tag: hijup

  • HIJUP UK debuts at London Eid Festival

    HIJUP UK debuts at London Eid Festival

    Malaysian-owned Hijup UK made its debut in London’s modest fashion scene at the recent London Eid Festival.

    Participating in the year’s largest international modest fashion showcase coincided with the launch of the Hijup UK online store.

    Hijup UK will follow this up with the opening of its first brick-and-mortar concept store and a fleet of mobile stores in London to make modest fashion more accessible to women.

    At the London Eid Festival, the fast-fashion and lifestyle brand showed off its latest collection by Indonesian designers Dian Pelangi, Vivi Zubedi, Jenahara and Ria Miranda and displayed its range of clothing and scarves in mobile stores set up on site.

    Along with its own brands handpicked from popular designers from Indonesia, Malaysia, Australia, the UAE, US and the UK, Hijup UK will be retailing popular and versatile Aidijuma hijabs and luxury modest fashion labels carried by Haute Elan.

    The company says it will adopt the online-to-offline business model in the UK, complementing e-commerce with personal retail experiences in both concept and mobile stores to provide a seamless experience for consumers wherever they are.

    Hijup UK is owned by Hijup, the world’s first Islamic fashion e-commerce and modest fashion brand, and Aidijuma Colors Group of Companies from Malaysia.

    “Hijup UK will be the first modest-retail group to create retail revolution through the online merging offline platform which includes the breakthrough concept of having a mobile store to complement the consumer shopping experience,” said Norjuma Habib Mohamed, founder and CEO of Aidijuma Colors Group, which holds the majority stake in Hijup UK.

    “We have a clear vision and that is to bring fashionable modest wear to women wherever they are, through multiple retail platforms and at competitive prices.

    “There is a growing market for modest wear and we are making it even more accessible and mainstream in more and more markets to cater for the needs of women while developing the brand,” added Norjuma.

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  • Aidijuma Colors Group, Hijup, acquire majority stake in United Kingdom’s e-commerce retailer, Haute Elan

    Aidijuma Colors Group, Hijup, acquire majority stake in United Kingdom’s e-commerce retailer, Haute Elan

    Aidijuma Colors Group of Companies — which owns the popular Malaysian ‘Bawal’ hijab range under the Aidijuma label — together with its modest wear e-commerce site Hijup have acquired a majority stake in UK-based modest fashion and e-commerce company Haute Elan ahead of Hijup’s expansion into the UK market.

    Established in 2012, modest fashion brand Aidijuma adopts the creative business model of online merging offline to offer the best possible experience to customers.

    With its omnichannel strategy, Aidjuma is the only brand in Malaysia that offers online shopping and owns 12 retail concept stores nationwide, complemented by 12 Scarf Machine.send.sell.story mobile concept stores to provide a seamless experience for consumers.

    With plans for listing by 2020, the latest venture capital investment for Aidijuma Colors Group is in Haute Elan, which is also the organiser of the London Modest Fashion Week – the UK’s very first modest fashion week — that was held for the first time last year that brought together more than forty designers from countries including the United Arab Emirates, Saudi Arabia, Egypt, Turkey and -Malaysia.

    Modest fashion has become increasingly popular among millennial Muslim women worldwide who see it as a way to dress stylishly.

    “Modest fashion is a growing trend that offers women options, choices and freedom to express themselves while being fashionable which mass-market retailers and designers are already taking notice of the market’s potential so we are investing in the future by taking a stake in it now. We look forward to build strategic business partnerships around the world to expand this business model for Modest Fashion globally,” said Aidijuma Colors Group Chief Executive Officer and founder, Datin Norjuma Habib Mohamed.

    The latest investment in Haute Elan brings Aidijuma Colors Group’s total venture capital investment amount to date to US$20 million, which includes stakes in Brunei’s event organising company and retailer BIFASH, Singapore e-retailer MODESTyle, Malaysian cosmetic and skincare brands Simplysiti and Zawara, as well as Indonesia’s Hijup.com in which it also controls.

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