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Tag: hiking

  • Icebreaker’s Eco-Friendly Fashion Woos Thailand: First Southeast Asia Store Opens in Bangkok

    Icebreaker’s Eco-Friendly Fashion Woos Thailand: First Southeast Asia Store Opens in Bangkok

    Icebreaker, a renowned outdoor apparel brand originating from New Zealand, recently established its first retail outlet in Southeast Asia. The new store, located in Central Park, Bangkok, was launched in collaboration with the Thai Outdoor Group (TOG).

    Making its debut in Southeast Asia is regarded as a significant achievement in Icebreaker’s global expansion strategy. Moreover, it solidifies the brand’s intrinsic principle of ‘Move to Natural.’ This philosophy encourages the use of natural, environmentally-friendly fibres instead of synthetic alternatives.

    The Bangkok store highlights Icebreaker’s Merino wool products, positioning the brand to capitalize on the escalating consumer interest in sustainable and high-performance apparel.

    The store inauguration was marked with the ‘Meet Your Merino Sheep’ workshop. This event provided a unique opportunity for participants to create their own Merino sheep using the same high-grade fibres that are used in the manufacture of Icebreaker garments.

    Icebreaker, established in 1995, is widely acknowledged as a trailblazer in the application of Merino wool. This material is highly prized for its breathability, temperature regulation, resistance to odour, and natural comfort under a range of conditions.

    In a remarkable development in 2018, Icebreaker was acquired by the American apparel titan, VF Corp, for $288 million, following a highly competitive bidding process.

    Questions & Answers

    What is the significance of Icebreaker’s new store in Bangkok?
    The opening of Icebreaker’s store in Bangkok marks a significant milestone in the brand’s global expansion strategy. It also positions the brand to tap into the growing consumer interest in sustainable and performance-driven apparel in Southeast Asia.

    What is the philosophy of Icebreaker?
    Icebreaker follows a core philosophy of ‘Move to Natural’, which promotes the use of natural, sustainable fibres over synthetic alternatives.

    Who acquired Icebreaker in 2018 and for how much?
    Icebreaker was purchased by the US apparel giant VF Corp in 2018 for a sum of $288 million.

  • Outdoor Venture unveils new retail concept

    Outdoor Venture unveils new retail concept

    Despite COVID-19 restrictions, there is plenty to do outdoors and plenty to do in Scouting. The Chief Cornplanter Council of the BSA and Chapman State Park are sponsoring a Cub Scout Outdoor Venture from 2 to 6 p.m. Sunday. The event is intended to give families a feel for the kinds of activities Scouts participate in, District Executive Jim Shaw said. And, “we’re trying to show people you can still do things outdoors.

    Chapman Dam is such a great asset. It’s amazing how beautiful it is and how many different things they can do.”

    “We’ll have a treasure hunt geocache,” he said. “Knot-tying, tree identification nature hike, archery, boating, fishing, and field games like capture-the-flag and tug-o-war.”

    The Martz Observatory is providing a solar scope. There is a special filter on the telescope that will allow visitors to look directly at the magnified sun. Most of the events will be ongoing from 2 to 6, but some, like geocaching and the guided hikes, will follow a schedule.

    “You can bring the whole family,” Shaw said. “Everybody’s welcome. No charge.”

    The registration area will be located in the pavilion nearest the spillway. Visitors should take the left turn at the park entrance, cross the bridge at the spillway, and turn into the first parking lot. There will be signs to help with navigation.

    Families are welcome to sign up youngsters for Scouting. Anyone who signs up will be entered into drawings for door prizes, Shaw said.

    Precautions against the spread of respiratory illness will be taken, according to Shaw. Masks will be available for those who do not bring them. Social distancing will be maintained. Hand sanitizer will be available at each station and Scouts and volunteers will wipe down equipment between each use.