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Tag: Hilfiger

  • PVH to buy back Tommy Hilfiger licence in five major Asian markets

    PVH to buy back Tommy Hilfiger licence in five major Asian markets

    The US-listed fashion brand owner has entered into a definitive agreement to reacquire the license from Dickson Concepts, along with some related leases and retail assets. Terms of the transaction were not disclosed, but the deal is expected to be settled in the second quarter of this year.

    PVH Corp, which also counts Calvin Klein, Van Heusen, Izod, Arrow, Warner’s, Olga and Geoffrey Beene in its portfolio, said the deal is in line with the company’s strategy of gaining more direct control over its brands, including through the acquisition of licensed businesses. The transaction is intended to allow the company to capitalise on the significant growth opportunity in the region.

    “This transaction demonstrates our commitment to making strategic investments to support the long term growth of PVH and our Tommy Hilfiger business, while leveraging our well-established infrastructure, our leadership expertise and strong brand momentum across both our Tommy Hilfiger and Calvin Klein businesses in the region,” said Emanuel Chirico, PVH Corp’s chairman and CEO.

    Daniel Grieder, Tommy Hilfiger Global CEO, said after taking back the Tommy Hilfiger licence, the company will execute “a more fully integrated strategy for the Greater China market in coordination with our directly operated Mainland China business”.

    “This transaction should allow us to further realise the growth opportunities that exist for the Tommy Hilfiger brand by enabling the introduction of a wider range of product lines, and offering consumers a more immersive and elevated brand experience. Building on our strong existing regional foundation, we plan to accelerate the growth of the Tommy Hilfiger business and invest further in driving the expansion of the brand.”

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  • Tommy Hilfiger in social entrepreneurs shout out

    Tommy Hilfiger in social entrepreneurs shout out

    Fashion brand Tommy Hilfiger is seeking applications from social entrepreneurs for the second year of its Fashion Frontier Challenge.

    Tommy Hilfiger’s global program aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion.

    “The first chapter of this global initiative was an inspiring journey that put a spotlight on incredible ideas that could change the lives of people through a more positive and inclusive fashion landscape,” said Tommy Hilfiger.

    “Through the Tommy Hilfiger Fashion Frontier Challenge, we continue to mentor and support social entrepreneurs who are putting their heart and soul into addressing issues they strongly believe in. This celebrates the entrepreneurial spirit and determined optimism at the heart of our brand DNA.”

    Interested businesses are invited to submit project proposals that focus on inclusive fashion. Over a multi-stage four-month process, applicants will be narrowed down to six finalists, who will be invited to develop their project plans with the support of a team of dedicated Tommy Hilfiger subject-matter experts at the Campus of the Future in Amsterdam, the Netherlands.

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  • Tommy Hilfiger taps Hong Kong actor Shawn Yue

    Tommy Hilfiger taps Hong Kong actor Shawn Yue

    Tommy Hilfiger has tapped Hong Kong actor Shawn Yue as its first Asian brand ambassador for its menswear range.

    Yue, 35, a former model and star of Internal Affairs II, among other movies, will represent the brand in marketing across the mainland, Hong Kong, Macau and Taiwan.

    China is a key driver of Tommy Hilfiger’s increasing sales globally after parent PVH bought back a 55 per cent controlling interest from its Chinese JV distribution partner in April last year. While the company did not reveal specific Chinese market data in its latest earnings report, it said China and Europe drove a 6 per cent improvement in the brand’s worldwide revenue, despite  North American sales sliding 5 per cent. It is targeting 405 stores in China by the end of this year.

    Fashion industry commentators says Yue’s appointment illustrates Tommy Hilfiger’s increasing commitment to Asian consumers.

    The first advertisements featuring Yue were due to appear today, (September 1). He features on a series of videos and in print commercials.

    Yue has 3 million followers on Instagram in China and 13 million on Weibo.

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  • Solid growth for Calvin Klein and Tommy Hilfiger in China

    Solid growth for Calvin Klein and Tommy Hilfiger in China

    Strong performances by Calvin Klein and Tommy Hilfiger in China helped propel solid half-year and second-quarter sales and profit growth for parent PVH Corporation.

    Chairman and CEO Emanuel Chirico said “better than expected” second-quarter results reflect the continued momentum and ongoing operating efficiencies across the company’s diversified business model.

    “Our results reflect a planned increase of approximately $25 million of marketing compared to the prior year related to Calvin Klein and Tommy Hilfiger, which we believe will continue to drive market share gains and allow us to capitalise on the brands’ significant international expansion opportunities over the next several years.”

    Global revenue from the Calvin Klein business for the second quarter increased 8 per cent year-on-year to $786 million. But Calvin Klein’s non-US sales soared 20 per cent thanks to an “outstanding performance” in the wholesale business in Europe and China, and solid growth in the retail business, the latter due to a 6 per cent increase in international comparable-store sales and square footage expansion in company-operated stores.

    Calvin Klein North America revenue decreased 1 per cent.

    Tommy Hilfiger revenue rose 4 per cent to $892 million, with international revenue up 9 per cent to $492 million, again driven by strong performances in Europe and Asia. But Tommy Hilfiger North America revenue was down 2 per cent to $400 million compared to the prior year period.

    Consolidated group revenue was $2.1 billion, up 7 per cent year-on-year.

    For the first half year, Calvin Klein sales rose 6 per cent, Tommy Hilfiger by 5 per cent and total group revenue by 5 per cent  to $4.1 billion.

    Earnings before interest and taxes for the first six months of 2017 was $392 million, inclusive of a $17 million negative impact due to foreign currency exchange rates, compared to $371 million in the prior year period.