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Tag: HKRI Taikoo Hui

  • Panpuri Opens First Mainland China Store in Shanghai in 16-Outlet Asian Push

    Panpuri Opens First Mainland China Store in Shanghai in 16-Outlet Asian Push

    Thai niche fragrance brand Panpuri opened its first Mainland China store at Shanghai’s HKRI Taikoo Hui shopping centre, anchoring a 16-store regional expansion across Asia this year.

    The Bangkok-based label is entering high-end retail developments in China and Japan to build scale outside Southeast Asia. At the Shanghai boutique, Panpuri is selling its full range of perfumes, home ambience goods and body care products, supported by custom fragrance blending and bespoke gift-wrapping stations.

    Expanding From Shanghai to Tokyo

    Thai entrepreneur Vorravit Siripark founded the business in 2003, pairing traditional Thai herbal and oil treatments with modern skincare formulations. The Shanghai debut follows an Asian expansion plan outlined in May that aims to establish footprint in prime shopping destinations.

    In China, Panpuri is focusing its initial store pipeline on Shanghai and Beijing. In Japan, the company plans to launch its first boutique in Tokyo before adding locations across other major metropolitan areas.

    Southeast Asian beauty and wellness operators have increasingly looked north to East Asian department stores and malls, where consumer spending on niche perfumery and premium personal care remains resilient. Entering prime properties such as Swire Properties’ HKRI Taikoo Hui places the Thai label in direct competition with established European and domestic Chinese fragrance houses fighting for department-store foot traffic.

    Targeting Top-Tier Asian Capitals

    Siripark stated that shoppers in both Japan and China place heavy value on product craftsmanship, atmospheric retail design and emotional brand resonance, making them natural priorities for international growth.

    Attention now turns to the delivery of the remaining pipeline locations across Beijing and Tokyo as the brand works to complete its 16-store regional target before year-end.

  • Tmall, Swire Properties launch New Retail initiative

    Tmall, Swire Properties launch New Retail initiative

    Alibaba Group’s Tmall and Swire Properties are launching a New Retail initiative creating tailored retail experiences at Swire Properties’ five shopping malls in Mainland China. The partnership will bring benefits to customers in time for Alibaba’s 11.11 Global Shopping Festival on Sunday with Taikoo Li Sanlitun in Beijing the first brick-and-mortar shopping mall in Mainland China to experience this year’s 11.11 “red packet rain” this week.

    Swire Properties will introduce Tmall’s New Retail technologies at five of its developments: Taikoo Li Sanlitun and Indigo in Beijing; HKRI Taikoo Hui in Shanghai; Taikoo Hui in Guangzhou and Sino-Ocean Taikoo Li in Chengdu. The five New Retail initiatives include Tmall Smart Stores, a Tmall Pop-Up Store, Interactive Idol Engagement Photo Booths, Smart Nursery Rooms and a Smart Parking Service.

    Tmall Smart Stores: Shoppers will enjoy a seamless online and offline shopping experience from order to delivery (for participating physical stores). By signing up as members of selected brands, customers can instantly receive details on the latest promotions, and enjoy a return service by simply using their digital devices.

    Tmall Pop-Up Store: Tmall will open an interactive pop-up store featuring cutting-edge technology at Taikoo Li Sanlitun. This nine-day promotion during the Festival will offer shoppers in-depth and enhanced experiences.

    Interactive Idol Engagement Photo Booth: Fans will have a chance to ‘virtually interact with’ and snap a photo with their idol. This is the first-of-its-kind check-in hot spot in Mainland China.

    Smart Nursery Rooms: These offer mothers a relaxing and private space where they can nurse their babies at shopping malls. Vending machines will also offer essential nursing necessities.

    Smart Parking Service: By linking Alipay with their car license plates, drivers can pay parking fees with ease. This service will save drivers 80 per cent of the time usually spent on paying the parking charge and exiting the car park.

    “At Swire Properties, we are always looking for new ways to innovate and integrate the latest technologies into our business, so that we can bring unique experiences to our customers,” said Han Zhi, director, retail at Swire Properties. “Our collaboration with Tmall is a powerful example of digitisation. By harnessing rapidly developing online technologies and big data, our goal is to define the New Retail shopping experience.

    “This year marks the 10th anniversary of Taikoo Li Sanlitun and Alibaba’s 11.11 Global Shopping Festival, both of which have grown in leaps and bounds the past decade. We’re confident that our partnership, which also celebrates this milestone, will set a new benchmark in our respective industries and in the digital space.”

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  • Starbucks Roastery going international

    Starbucks Roastery going international

    Starbucks Coffee Company is to launch its first international Starbucks Roastery and Reserve Tasting Room in China next year.

    It will be along Shanghai’s Nanjing Rd West as part of the HKRI Taikoo Hui project, a premium retail, office and hotel precinct, and draws its inspiration from the first roastery that opened in the company’s hometown of Seattle, Washington, in December 2014. There will be a similar immersive, all-sensory experience, offering customers an understanding of the craft of roasting and brewing Starbucks coffees, including the limited-edition Starbucks Reserve coffees.

    Starbucks Roastery photographed on March 10, 2016. (Joshua Trujillo, Starbucks)

    Starbucks_Reserve_Roastery_(2)

    “As our first international roastery, we will take even bolder steps to make the Shanghai location our most stunning store, while relevant to the Chinese customer,” says Starbucks chairman/CEO Howard Schultz.

    Starbucks Roastery photographed on March 10, 2016. (Joshua Trujillo, Starbucks)

    Starbucks Roastery photographed on March 10, 2016. (Joshua Trujillo, Starbucks)

    Starbucks Roastery photographed on March 10, 2016. (Joshua Trujillo, Starbucks)

    China is the company’s largest international market with more than 2100 stores across 102 cities, including 55 Starbucks Reserve stores. Only at the roastery will customers be able to watch freshly roasted beans arrive, connect with coffee specialists and master roasters and sample small-lot coffees brewed in different styles. There will also be a beverage and food menu.

    Starbucks_Reserve_Roastery

    The HKRI Taikoo Hui complex is a pioneering project combining sustainability and quality, being developed by HKR International and Swire Properties. The roastery retail experience will be in a standalone semi-circle building facing Nanjing Road, known as China’s top commercial street.

    “The new Jing’an is focused on developing high-end commercial sectors,” says Shanghai Jing’an mayor Lu Xiaodong. “We aim to establish new developmental goals for a modern cosmopolitan city, and encourage new retail innovations within our district. The government fully supports this pioneering retail experience and initiative from Starbucks.”

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  • Swire unveils HKRI Taikoo Hui

    Swire unveils HKRI Taikoo Hui

    HKR International and Swire Properties  have jointly revealed the name of their Shanghai joint-venture project: HKRI Taikoo Hui.

    The large-scale mixed-use development formerly known as the Dazhongli project, is located on Nanjing Road (West), one of Shanghai’s major shopping thoroughfares, in the Jingan District of Puxi, Shanghai.  It will have a gross floor area of some 3.46 million sq ft (approximately 321,200 sqm) and comprise a retail mall, two office towers and three hotels/serviced apartments.

    It is served by three metro lines – the existing Line 2 and two planned Lines 12 and 13 due to open in 2015-2016. The development is also close to the Yanan and N-S Elevated Highways, providing good accessibility to downtown locations and Pudong and Hongqiao International Airports.

    “The project is poised to become a landmark development in the heart of Shanghai and will inject new excitement into the retail, dining and entertainment scene in the buzzing Nanjing Road (West) neighbourhood,” the two companies said in a statement.

    “As the founding partner of the project, we have come a long way since acquiring the Dazhongli site in 2002. With great pleasure, we announce the launch of HKRI Taikoo Hui together with Swire Properties, our partner since 2006,” said Cha Mou Zing Victor, deputy chairman & MD of HKR International.

    “We look forward to the imminent completion of the mixed-use commercial development, which is set to become the next focal point for business and leisure activities in Shanghai with its prime location and excellent connectivity.”

    Guy Bradley, Swire Properties CEO, said the project is being built in the most vibrant district of an amazing city and will be the last major development in the Jingan District.

    “We intend to make it a spectacular addition, and I am confident that HKRI Taikoo Hui will become a new lifestyle destination and a premium business address in Shanghai.”

    Hong Kong listed HKR International has diversified interests in real estate development and investment, property management, luxury hotels and serviced apartments, healthcare services and other investments in Hong Kong, Mainland China and across Asia.

    Also listed in Hong Kong, Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use developments in prime locations. Its properties include Taikoo Place, Cityplaza and Pacific Place.

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