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  • Diptyque Unveils Flagship Store on Hong Kongs Hollywood Road, Blending Parisian Chic with Local Culture

    Diptyque Unveils Flagship Store on Hong Kongs Hollywood Road, Blending Parisian Chic with Local Culture

    Diptyque, the prominent fragrance brand, has extended its presence in Hong Kong with the inauguration of a flagship store on Hollywood Road. This move comes as an expansion of its initial street-level concept store, which was launched in the same location a year prior.

    Positioned in the Central district, the 100 square meter, two-story boutique embodies a Parisian-inspired interior design aesthetic. The store’s aesthetics pay homage to the architectural and cultural heritage of Hong Kong. An eye-catching feature is the green, double-story facade, with a neon installation embedded in the upper-floor window. This vibrant piece is the brainchild of renowned Hong Kong artist Jive Lau.

    On stepping inside, one can observe an intricate blend of traditional Parisian apartment elements, fused with mosaic details inspired by the old-style storefronts and antique shops in Hong Kong. The ground floor gives prominence to an expansive wooden island display, exhibiting a range of products and gift items. Fragrance and home collections are also showcased within wall niches peppered around the area.

    The first floor plays host to a number of collections, inclusive of the Les Mondes de Diptyque and Les Essences de Diptyque ranges. Also featured on this level is an Art of Body Care section, boasting a fresco by the Redfield and Dattner design studio.

    According to Diptyque, the primary aim behind this flagship store was to curate an immersive retail experience. This concept revolves around the themes of fragrance, home decor, and body care rituals. Established in Paris in 1961, Diptyque is a specialist in fragrances, scented candles, and decorative objects. It currently runs multiple outlets and counters throughout Hong Kong, including locations at IFC Mall, Harbour City, and K11 Musea.

    Questions & Answers

    What inspired the interior design of the new Diptyque flagship store?
    The interior design draws inspiration from traditional Parisian apartments and Hong Kong’s cultural and architectural heritage, evident in the mosaic detailing echoing older shopfronts and antique stores.

    What kind of collections does the Diptyque store house?
    The store houses various collections including Les Mondes de Diptyque and Les Essences de Diptyque, as well as an Art of Body Care section.

    What is the concept behind Diptyque’s Hong Kong flagship store?
    The concept of the store is to provide an immersive retail experience centered around fragrance, home decor, and body care rituals.

  • Mixue: China’s Beloved Tea and Ice Cream Chain Brews Up Its First US Store in Hollywood

    Mixue: China’s Beloved Tea and Ice Cream Chain Brews Up Its First US Store in Hollywood

    The popular Chinese ice cream and tea chain, Mixue, has successfully established its first US location in Los Angeles, California, marking the brand’s debut in the American market.

    Offerings and Customisation

    Situated on the famous Hollywood Boulevard, the new Mixue store provides customers with the chain’s traditional menu. The offered choices encompass a variety of beverages including ice cream, pure tea, fruit drinks, milk tea, and coffee. One of the unique aspects of Mixue’s service is the ability for customers to personalize their drinks. They can adjust the sugar content to their liking and select from a range of toppings for certain beverages.

    Global Expansion

    Since its establishment in 1997, Mixue has been diligently working on its international growth. The brand expanded outside of China for the first time in 2018, with the opening of a store in Vietnam. Following this, Mixue entered several other markets, including Australia, South Korea, Thailand, Malaysia, Singapore, and the Philippines.

    Growth Plans in the US

    The US is the next frontier for Mixue’s ongoing international expansion. The company has expressed its intention to enhance its presence in the American market further. A store in New York is anticipated to open soon as a part of this expansion plan.

    Zhang Hongfu, the Global CEO of Mixue, stated that the company is committed to its worldwide strategic growth. He added, “Our aim is to consistently broaden our store network, thereby enabling more local consumers to savour our high-quality, affordable drinks.”

    Presently, Mixue Group runs over 53,000 stores globally.

    Questions & Answers

    What does the Mixue menu offer in their new US store?
    The menu in the new Mixue US store consists of a range of beverages such as ice cream, pure tea, fruit drinks, milk tea, and coffee.

    Where did Mixue first expand to outside of China?
    The first overseas expansion of Mixue was in Vietnam, which took place in 2018.

    What are the future expansion plans of Mixue in the US?
    Mixue plans to strengthen its presence in the US with the opening of a new store in New York, which is expected to happen in the near future.

  • Line Friends Enters Hollywood

    Line Friends Enters Hollywood

    Global character brand Line Friends opened its second and largest official US store last Saturday.

    The new Los Angeles store on Hollywood Blvd, which offers interactive photo zones and signature character merchandise, attracted more than 18,000 visitors on opening weekend. It features a large-scale retail space with a wide array of photo zones and Instagram-ready displays.

    “As we continue to win the hearts of millennials all over the world, we are excited to have successfully opened our second and biggest Line Friends store in Hollywood, the intersection of pop culture and tourist attractions,” read a statement issued by the company.

    “As part of Line Friends’ growing global presence, the Hollywood store is a key milestone for the company in diversifying its business, aiming to be a global creative studio and continuing to expand into the US market.”

    Line Friends features characters which were originally created for use as stickers for the mobile messenger application Line, by Naver, and its 200 million active users worldwide. With Brown & Friends at its heart represented by Brown Choco, Cony and Sally as signature characters, the company is continuously creating and introducing new Intellectual Properties like BT21 and Roy6, in addition to Running Man and Usamaru.

    The Los Angeles store comes after the successful 2017 opening of the Line Friends flagship store in Times Square – which more than 300,000 locals and tourists visited during opening week – and the Line Friends pop-up store in Hollywood last year, which drew more than 15,000 visitors.

  • Nykaa launches Drew Barrymore’s cosmetics in India

    Nykaa launches Drew Barrymore’s cosmetics in India

    Nykaa, India’s largest beauty retailer, has exclusively launched international cult beauty brand, FLOWER Beauty, in India. FLOWER Beauty was developed and created by award winning actress and entrepreneur, Drew Barrymore and her philosophy that woman everywhere deserve the best quality makeup at an affordable price. The makeup line will be launched in mid March’19.

    The combination of cruelty-free, luxury-quality formulas, premium packaging, and an affordable price have made FLOWER Beauty one of the fastest growing makeup brands in the US. Having grown up in the makeup artist’s chair, Drew brings her years of experience to FLOWER, with a mission to encourage women to look and feel great in their own skin. The brand’s tag line – Beauty is for Everybody – reflects Drew’s philosophy of inclusivity and positivity.

    Speaking of India’s launch, Drew commented: “I’ve always believed that beauty is for everybody, and that women everywhere should have access to great quality products at an affordable price. That has been our mission at FLOWER Beauty since day one, and now to be able to bring our story and products to women around the world is so incredibly exciting.”

    Addressing the partnership/ launch, Nihir Parikh, Chief Business Officer, Nykaa.com quotes, “At Nykaa we are always trying to include a range that satisfies audiences across different age group and interests. The brand reflects Drew Barrymore’s passion for cruelty-free products with premium formulas. We are very excited to bring this brand exclusively to India.”

    FLOWER Beauty launches in India with a range consisting of award-winning Flower Pots Powder Blush, bestselling Shimmer & Shade Eyeshadow Palettes, Lash Warrior Mascara, and many more. All the products will be exclusively available at Nykaa.com and Nykaa retail stores.

  • Line Friends opens pop-up character store in Hollywood

    Line Friends opens pop-up character store in Hollywood

    Line Friends, the character merchandising unit of Japan-based mobile messenger Line, announced that it has opened its first pop-up store in Hollywood, Los Angeles.

    Over 1,500 people lined up outside the new Line Friends’ pop-up store in Hollywood, Los Angeles, on the morning of 27 July, waiting for the doors to open for the first time.

    The pop-up store, which will be open until late October, saw over 15,000 visitors within the first two days of its launch.

    Line Friends, a range of characters based on Naver’s messaging app, Line, has gained popularity in global markets as part of a growing trend for “K-characters.” Armed with cute animal characters with names like “Brown” and “Sally,” the brand reached the United States after its explosive success in Southeast Asia.

    Line Friends has been expanding its customer base, starting with its release of the character line “BT21” in collaboration with boy band BTS last year in an effort to draw in BTS fans from around the world.

    The brand has been more popular in foreign countries than in Korea. A Line Friends pop-up store opened in New York last August, but became a permanent location after its huge popularity.

    “Judging by the success of the Hollywood pop-up store and the popularity of the New York location, we expect that we’ll be able to expand to a full-scale intellectual property business with Line Friends in North America,” the company said.

    Line Friends operates 112 stores in Japan, the United States, China and Taiwan. Korean character and animation industries are the main pillars of the K-content industry along with mobile and PC games. The industry’s growth potential is practically unlimited as the language and cultural barriers are low and it is easy for brands to collaborate with other businesses for things like household items, games and film.

    According to this year’s content industry outlook report released by the Korea Creative Content Agency in March, the character industry accounted for 9.5 percent of content exports, the second highest following the game industry. Kakao Friends is also planning to expand to Japan, the United States and Europe, starting with its recent name change to Kakao IX.

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