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Tag: home decor

  • H&M Expanding into home decor in India

    H&M Expanding into home decor in India

    H&M India is seeking to enter the country’s home decor and furnishings market.

    The market entry will see the firm competing with Ikea as well as local retailers under its H&M Home brand.

    “We are looking at the home segment and it will be decoration products and not furniture, said H&M India CEO Janne Einola. “There are not many players in that category and the product range doesn’t change for years. In the organised sector, our strength will be the latest assortment.”

    Internationally, H&M Home trades predominantly in shop-in-shop formats, with only eight standalone stores out of 370 locations in roughly 50 countries.

    H&M India has achieved considerable success after three years in the country, currently holding second place in the apparel market behind Zara.

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  • Ikea to open world’s largest store in the Philippines

    Ikea to open world’s largest store in the Philippines

    Ikea Philippines says its first store will take up an enormous 65,000sqm space, making it the world’s largest. The current largest Ikea store globally opened in Seoul in December 2014 and takes up 59,000sqm. Local franchisor Inter Ikea Systems, which operates the homewares and furniture retailer in Malaysia, Singapore and Thailand, chose to partner with SM Malls for its Philippine launch. The store will become an anchor of the giant Pasay mall, and its largest tenant when it opens in 2020.

    The size of the store reflects the huge consumer catchment: more than 5 million households within 60 minutes drive.

    Inter Ikea says the store will stock 9000 products and host a warehouse to fulfil online orders and an integrated call centre. A Philippine-specific website will launch prior to the store opening to help build brand awareness and offer design inspiration.

    “The Ikea vision is to create a better everyday life for the many people, so we are excited to be bringing our offer to a country where millions of people share our passion for home,” said Ikea Southeast Asia MD Christian Rojkjaer.

  • Reliance to open Pottery Barn in India

    Reliance to open Pottery Barn in India

    Williams-Sonoma and Reliance Brands plan to launch Pottery Barn and West Elm in India through a franchise agreement. The opening of the brands’ first stores will be in Mumbai in early 2020, along with the launch of e-commerce websites.

    President and CEO of Williams-Sonoma Laura Alber said the partnership with Reliance marks part of the company’s continued global expansion. “We are looking forward to opening our first stores in Mumbai and introducing our distinctive brands, excellent customer service, and exceptional products to customers in India.”

    Executive VP, Global of Williams–Sonoma Ronald Young said the company currently operates its own and franchised stores across the world with company-owned stores in the US, Canada, Australia and the UK.

    “Our franchise network includes countries throughout the Middle East, South Korea, the Philippines and Mexico. Adding Reliance to our franchisee network is a significant step in our continuing global expansion.”

    President & CEO of Reliance Brands Darshan Mehta said the company is confident of the  success of Pottery Barn and West Elm in India, believing the brands’ heritage and designs will resonate with Indian consumers.

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  • Style and residential ornament retailer Uber Tunique launches forth store in HK

    Style and residential ornament retailer Uber Tunique launches forth store in HK

    Hong Kong equipment jewelry and residential ornament retailer Uber Tunique on Wednesday opened its fourth store in Causeway Bay. The Causeway Bay retailer will introduce the 2015 Summer time Assortment of a brand new French trend model Chloe Stora.

    Based by Paris-raised jewelry designer Amandine de Mascarel, Uber Tunique sells trend and homeware gadgets sourced from type capitals all over the world.

    With knowledgeable background that has included expertise with international model icons comparable to Louis Vuitton and L’Oreal in Paris, Amandine has expanded her idea of reasonably priced luxurious past jewelry to incorporate house merchandise, décor, fragrances and textiles, permitting clients to create one-off costume jewelry items, in addition to cater the house surroundings to their very own particular person type.

    Final yr, Uber Tunique opened three shops in Hong Kong at Central, Wanchai, and Repulse Bay.

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