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Tag: Hong Kong International Airport

  • 52TOYS Opens Hong Kong Airport Store to Expand Global Reach

    52TOYS Opens Hong Kong Airport Store to Expand Global Reach

    Chinese collectible toy maker 52TOYS has opened a retail store inside Hong Kong International Airport, targeting travelers passing through a hub connected to more than 200 global destinations. The shop sits in Terminal 1 at Shop 7E101A on Level 7 Departures East Hall, inside the airside restricted area.

    Its interior uses an industrial aesthetic with runway markings and turbine motifs, mirroring the travel-focused flagship design the brand first rolled out at Beijing Capital International Airport.

    Local exclusives and travel gear

    The shop layout puts practical travel items at the front, led by POUKAPOUKA neck pillows. Shelves deeper inside carry original intellectual property lines including NOOK and CiCiLu, alongside mechanical series such as BEASTBOX and Hyper-Activated display models.

    To appeal directly to outbound tourists, 52TOYS introduced several airport-exclusive goods. These feature local cultural motifs, including pineapple bun accessories, kung fu figurines, Cha Chaan Teng themed sets, and branded luggage tags.

    Transport hub rollout strategy

    Chinese pop toy brands are leaning heavily on transport retail to capture foreign shoppers without opening standalone city networks abroad. Pop Mart and 52TOYS both treat airport footprints as low-risk international shows, converting high footfall into brand recognition across Western and Southeast Asian markets.

    This launch follows earlier openings at Macau Studio City and Beijing Capital International Airport, completing the company’s network across key Greater Bay Area and mainland travel gateways. 52TOYS plans to secure additional high-traffic transit locations across regional airports in its next expansion round.

  • Hong Kong Airport Opens Revamped Terminal 2 to Boost Passenger Capacity

    Hong Kong Airport Opens Revamped Terminal 2 to Boost Passenger Capacity

    Hong Kong International Airport has opened its revamped Terminal 2, shifting 15 regional airlines into the upgraded facility as part of a three-runway expansion targeting 120 million passengers annually.

    The three-runway system, which launched in November 2024, expands the hub’s overall passenger throughput by 50 per cent.

    Terminal 2 targets regional passenger traffic with 24-hour retail and dining outlets, five canopy-covered vehicle drop-off lanes, and automated processing systems. The Airport Authority Hong Kong designed proprietary self bag-drop kiosks fitted with 10 artificial intelligence cameras, cutting luggage check-in times to 45 seconds on ultra-low conveyor platforms.

    Automated Security and Regional Flight Routing

    Operational changes cut curb-to-gate transit times below 20 minutes. Facial recognition hardware replaces manual passport and boarding pass inspections at every security checkpoint, allowing carry-on passengers to pass from taxi drop-off to the restricted airside zone in two and a half minutes.

    Centering security gates in the departure hall keeps passenger flow direct, according to Steven Yiu Siu-chung, executive director of airport operations at Airport Authority Hong Kong. Architectural changes include a feather-shaped roof resting on slender inclined columns designed by engineering head Tommy Leung King-yin to maximize natural lighting over departure halls.

    Aviation Retail Footprint Across Greater Bay Area

    Airport operators across Asia are rebuilding commercial terminals to capture regional business travel and transit retail spend. Singapore Changi and Seoul Incheon have steadily expanded duty-free footprints and biometric automation, raising the benchmark for transit speed and non-aeronautical revenue generation across East Asian hubs.

    Hong Kong airport management is tracking passenger processing volumes across the 15 relocated carriers as flight frequencies ramp up toward the 120 million annual passenger threshold.

  • The Sanctuary by Pure Yoga opens at HKIA

    The Sanctuary by Pure Yoga opens at HKIA

    A visit to Cathay Pacific’s Business Class lounge at The Pier in Hong Kong has just become even more beneficial for mind, body and soul following the opening of The Sanctuary by Pure Yoga. Designed in partnership with the Pure Group, The Sanctuary by Pure Yoga is a 700 square-foot area divided into two zones – The Body Sanctuary, which is dedicated to yoga, and The Mind Sanctuary, where travellers can meditate to focus and calm the mind.

    Cathay Pacific General Manager Customer Experience and Design, Vivian Lo said: “Wellness is becoming increasingly important to our customers and The Sanctuary by Pure Yoga in our Pier Business Class lounge is the perfect place for to relax before the flight. We listen to the needs of our customers and continuously evolve to improve their experience with us.

    “Whether it’s dining at our popular Noodle Bar, catching up with some work, or enjoying a drink at the bar or at the Teahouse, there are myriad ways for our customers to spend time at the lounge. Now they’ll also be encouraged to meditate and practice yoga before flying with us.”

    The Body Sanctuary

    Among the wellness offerings, The Body Sanctuary provides travellers with a space for gentle yoga with guided videos led by Pure Yoga teachers. There’s also a secluded space for self-practice. Seated stretching is an alternative option; chairs overlook instructions on how to stretch different parts of the body whilst seated. The exercises are designed to improve circulation, enhance joint mobility, and relax the mind for a comfortable and restful journey.

    The Mind Sanctuary

    Within The Mind Sanctuary there are two types of meditation on offer. The first is audio meditation: four cushioned pods are equipped with noise-cancelling headphones and iPads, and customers can listen to guided meditation sessions narrated by Pure Yoga’s expert teachers. The second is gazing meditation: comfortable cushions overlook graphics placed on the wall ahead and facilitate Trataka yoga practice.

    These practices help to improve focus, memory and visualisation skills, as well as centring the mind in a state of awareness and attention.

    Wellness on the ground and in the air

    The Sanctuary by Pure Yoga is the latest collaboration between Cathay Pacific and the Hong Kong-headquartered Pure Group following the January 2018 launch of ‘Travel Well with Yoga’, a series of inflight videos to help passengers ease into their journeys with meditation and yoga.

    Additionally, Diamond and Gold Marco Polo Club members arriving in Hong Kong on Cathay Pacific or Cathay Dragon flights are given complimentary one-day access to any Pure Fitness centre or a choice of any Pure Yoga class up to 12 times a year.

    Pure Group Regional Marketing Director Gary Wise said: “We’re delighted to extend this fantastic partnership between Pure Yoga and Cathay Pacific, giving people even more chance to feel the benefits of yoga and meditation on their travels. No matter how rushed the trip is, just a few minutes of calm can make all the difference.”

    The Sanctuary by Pure Yoga is open to travellers who have access to Cathay Pacific The Pier Business Class Lounge at Hong Kong International Airport, as well as Diamond, Gold and Silver Marco Polo Club members. Cathay Pacific and Cathay Dragon First and Business Class passengers will also be able to enjoy the new offering.

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  • President Xi Jinping expected to launch the Hong Kong-Zhuhai-Macau bridge

    President Xi Jinping expected to launch the Hong Kong-Zhuhai-Macau bridge

    The Hong Kong-Zhuhai-Macao Bridge – the world’s longest sea bridge which has taken nine years to build – is expected to be officially opened by President Xi Jinping next Tuesday. Central government’s liaison office in Hong Kong has announced the event will take place in Zhuhai on October 23 but Xi will apparently not be crossing over to the Hong Kong side to mark the linking of the three cities through the mega project

    The 55km bridge marks a new milestone in Beijing’s broader push to create the Greater Bay Area – a technology-led economic hub comprising Hong Kong, Macau and nine Guangdong province cities with aspirations to rival California’s Silicon Valley.

    The bridge will put the three cities it links within an hour’s drive of each other and is expected to boost economic development and tourism in Hong Kong, which has invested HK$120 billion (US$15.3 billion) in the project.

    The bridge will provide a fast lane to the western part of the Pearl River Delta, Guangdong and Guangxi. A trip between the Kwai Chung Container Port and Zhuhai would be reduced from about 3½ hours to an hour and 15 minutes.

    And it would only take around 45 minutes to travel from Hong Kong International Airport to Zhuhai instead of the current four hours.

    The presidential trip, the subject of much speculation this year, would be highly symbolic in marking the 40th anniversary of China’s landmark economic reforms and opening-up policy.

    The southern economic powerhouse of Guangzhou was the lead runner in the reforms, with Shenzhen chosen as the first special economic zone to test out market-oriented policies.

    It was also the destination of Xi’s maiden visit outside Beijing after taking power in late 2012, and was seen as a strong signal of his support for greater market-oriented reforms.

     

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  • The Shilla officially launches Beauty&You

    The Shilla officially launches Beauty&You

    Korean-headquartered travel retailer The Shilla has officially launched its Beauty&You concept stores in Hong Kong International Airport (HKIA) after a six-month soft launch.

    At the launch, Shilla Travel Retail Hong Kong MD Alice Woo said: “We hope to redefine the airport retail experience and customer journey with a comprehensive brand profile presented in an interactive and engaging environment. Our aim is to deliver the ultimate shopping experience to a diverse audience in one of the most robust travel markets in the world.”

    In line with experiential retail trends, Beauty&You offers curated hospitality with high-end product offerings to attempt seamless retail experiences. In a statement, the company said the store is designed to provide “journeys of discovery” for every customer, with professional beauty and fashion advisors placed in engagement zones with both branded and unbranded counters, offering personalised recommendations.

    The retail space is not only designated as a shopping environment, but also for “retailtainment” where customers may explore their own beauty preferences by experimenting with combinations of multiple brands and experiences – involving digital elements such as virtual makeup apps and VR headsets, as well as instant photo printing and even a ‘lucky claw machine’.

    The store will stock around 200 brands, including premium labels not otherwise available at HKIA. These include David Beckham’s House 99; Korean & Japanese beauty brands The History of Whoo, su:m37o, Three, and ReFa; image-maker Nars; Italian-crafted luxury leather goods and accessory brands Bresciani, Maglia Francesco, Victrix; and accessory brands such as Alexander McQueen and Didier Dubot.

    To mark the official launch and the 20th Anniversary of HKIA, in-store promotions and discounts will be held throughout July.

    View the images of the newly launched villa below :

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  • Beef & Liberty to take off at Hong Kong airport

    Beef & Liberty to take off at Hong Kong airport

    Burger chain Beef & Liberty will start serving its signature gourmet offering at Hong Kong International Airport from early April.

    Opening in Terminal 1, its restaurant will seat up to 100 diners.

    From Shanghai, where it has three outlets, Beef & Liberty arrived in Hong Kong in 2014. The airport outlet will be its fourth for Hong Kong.

    Beef & Liberty uses beef only from Hereford cattle, raised naturally by farmers in the Cape Grim region of Tasmania, Australia. It says the meat is typically lean and high in omega-3 fatty acids and vitamin E.

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  • Ten airports introducing Alipay for travellers

    Ten airports introducing Alipay for travellers

    Ten international airports will be offering Alipay for travellers by the end of next month.

    First up in Alipay’s new “Future Airport” program are Munich Airport, Singapore Changi Airport, Narita International Airport in Tokyo, Kansai International Airport in Osaka, Seoul Incheon International Airport, Auckland Airport in New Zealand, Suvarnabhumi Airport in Bangkok, Hong Kong International Airport, Taoyuan International Airport in Taipei and Macau International Airport.

    “We see more Chinese tourists passing through our airport every year as they visit Japan, so becoming part of Alipay is a critical tool for our merchants,” says Kansai Airport executive officer Akihisa Tabe.

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  • Hong Kong tenders five new retail contracts

    Hong Kong tenders five new retail contracts

    Hong Kong International Airport is currently tendering three retail contracts in the merchandise areas of fashion accessories, audio visual/electronics and gifts/souvenirs and toys.

    The first consists of a fashion or fashion accessories shop opportunity comprising 50sq m on Level 5 Departures in the North Satellite Concourse restricted area, where bids close on December 3.

    Another tender process is for an audio visual/electronics concession consisting of five shops, with four located on Level 7 in the Departures Check-in Hall, Terminal 1 non-restricted area. These outlets vary from between 18 to 70sq m in size.

    Another outlet comprising 48sq m which falls under the same contract is also located on Level 5 Arrivals in the Pre-Immigration Hall, Terminal 1 restricted area. The date for submission for offers for this five-outlet contract is December 10, 2015.

    Tenders also close for a small 48sq m gifts/souvenir/toy concession at Hong Kong Airport tomorrow afternoon. This is located on Level 5 Departures in the North Satellite Concourse restricted area.

    The airport describes all of these opportunities as ‘extraordinary’ and in ‘premium locations’.

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  • HKIA experiments with home delivery service

    HKIA experiments with home delivery service

    Hong Kong International Airport (HKIA) is launching a new trial local delivery service for passengers who spend more than HK$1,000 ($129) in its shops at the airport.

    Cissy Chan, Executive Director Commercial, HKIA said Airport Authority HKIA also plans to experiment with trial deliveries to the homes of a few individuals in two other countries as a trial run.

    In a session entitled ‘Future Positive’ at this month’s Trinity Forum 2015 in Hong Kong, she said HKIA is engaged in concentrating on the passenger experience, utilising the four ‘Es’ which she qualified as eating, entertainment, ease and engagement.

    The airport is now on a mission to try and make the environment more exciting after research showed that most people only enter the shops because they are bored.

    As a result – and in addition – the airport is installing interactive amusements in relevant shops to build up interest, while pop up stores will feature more regularly.

    Chan added that the airport is also working on building in entertainment facilities like a virtual golf zone, as well as employing food court ambassadors. These new recruits will find seats for passengers who are already holding trays of food, alongside a service pledge of 15 minutes.