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Tag: Huaihai Road

  • New commercial landmark set to open at Huaihai Road

    New commercial landmark set to open at Huaihai Road

    Chinese mall operator Bailian is merging two disused department stores on Shanghai’s Huaihai Road in partnership with urban renewal firm URF to create Theatre X. The two malls on the city’s prime retail street were formerly trendy shopping destinations. Huating Isetan on 527 Huaihai Road M was the first Japanese Isetan outlet in China, while Bailian’s No.1 Department Store next door once enjoyed great popularity – both commercial gems of the 1990s.

    The new Theatre X shopping mall will merge the two sites, according to an announcement, and offer “interactive and immersive experiences” to consumers. The 25,000sqm property will offer popular international brands, shared spaces for pop-ups, and exhibition stages for Ted Talks – with developers expecting the venue to become a “pilgrimage site for trendsetters.” It will feature a 40m-high waterfall and giant digital screens.

    Theater X is set to open in September, with further developments in the immediate vicinity expected to follow.

  • Topshop poised for bricks-and-mortar debut in China

    Topshop poised for bricks-and-mortar debut in China

    British retailer Topshop is about to make its Mainland China debut – opening its largest store in the world in Shanghai.

    To date, the fashion chain has opened just three stores in greater China – all of them in Hong Kong, where it made its debut in 2012. While the company has recently been closing stores in Australia, Spain and other markets, the company sees huge potential in China, despite its late arrival there. (Brands like H&M and Zara have had a China presence for a decade).

    A three-story flagship Topshop China store will open on Middle Huaihai Road offering more than 3400sqm of selling space. Huaihai Road is Shanghai’s most prominent retail high street strip featuring giant flagships from Uniqlo and Victoria’s Secret along with smaller maisons for luxury brands.

    While Topshop China has lacked a brick-and-mortar presence on the mainland until now, Topshop has maintained an online presence, forming an exclusive partnership with luxury-oriented e-commerce venture ShangPin.com in 2014.

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