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Tag: hula

  • Pre-owned Store Hula opens its first permanent boutique in Hong Kong’s Central

    Pre-owned Store Hula opens its first permanent boutique in Hong Kong’s Central

    Pre-loved designer brand, HULA will be opening its first boutique on Hollywood Road this Friday. The location will feature a curated selection of over 500 unique designer womenswear pieces. There is also a dedicated Chanel rail for fans of the iconic brand.

    The boutique is open daily and offers a range of new and vintage designer items including bags, clothing, shoes, and accessories. Each week new products will be added to the boutique, including pieces not available at its Wong Chuk Hang warehouse.

    For those looking for a tailored shopping experience, the boutique also offers a personalized styling session with its in-house stylists.

    Founded by Sarah Fung in 2016, HULA is an online marketplace that sells second-hand designer womenswear and handbags. The consignment store only sells items from invited sellers to guarantee their authenticity and quality. “If we aren’t sure, we don’t sell it,” says Fung.

    HULA previously hosted a pop-up on Hollywood road last year which encouraged Fung to think about a more permanent store. “After the success of our three-week pop-up on Hollywood Road last year, opening a permanent store space in Hong Kong Central was a no-brainer and we were lucky to have found the perfect location,” she says.

    The new shop will open on March 19 and is located at 56-58 Hollywood Road, Central. For more information visit HULA’s website and Instagram.

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  • Hula is going offline for pop-up in Soho

    Hula is going offline for pop-up in Soho

    Online marketplace Hula is launching a pop-up shopping experience, The Living Room, at Kong Art Space in Soho from November 28 to December 3.

    Founded last year by Sarah Fung, Hula offers curated pre-owned designer womenswear at prices up to 95 per cent off retail. Sellers are by-invitation-only industry “insiders”.

    A graduate of Central St Martins, Fung has had more than 20 years in the fashion industry, previously designing her own lingerie and swim label in the UK (stocked at Colette, Browns Focus and Selfridges) followed by a nine-year stint at Lane Crawford in Hong Kong.

    Hula’s mission is to prolong the life of well-designed fashion pieces and help reduce textile waste. It offers 5 per cent of its profits to partnered charities ranging from environmental to human-trafficking NGOs.

    Not just an online boutique, Hula is a sustainable fashion community where members can consign items they no longer need. For its first venture offline, its pop-up is an intimate space inspired by a living room and offering pieces from such brands as Alaia, Alexander McQueen, Celine, Chanel, Dolce & Gabbana, Ellery, Givenchy, Gucci, Hermes, Prada, Saint Laurent and Stella McCartney.

    On its upper level The Living Room will initially host private appointments, but open to the public for its last two days. The ground level will feature a photography exhibition by art director and sustainable fashion advocate Gloria Yu.

    As part of the event, Hula will host a discussion panel about sustainability and style. Panelists include Carlo Imo (head of Kering Asia Pacific), Justine Lee (fashion director at Hong Kong Tatler) and Christina Dean (founder of Redress), with Bloomberg Asia anchor Angie Lau as moderator.

    Charitable giving from the six-day pop-up will go to Redress, an environmental NGO working to reduce waste in the fashion industry which has just held a clothing drive in conjunction with Miele Hong Kong.