Hunt and Brew, an Australian food and beverage company, has introduced its high-protein milk product, Extra Protein Milk 1L, to the national market. This newly launched product is now available at all Coles supermarkets throughout Australia.
Product and Market Position
The brand asserts that this product has the highest dairy protein content currently available, boasting a robust 16 grams of dairy protein per 250ml serving. This offering outstrips standard milk products by 80%, positioning it as a standout in the dairy market.
The senior brand manager of Hunt and Brew, Jake Calabrese, expressed the company’s objective in introducing this high-protein milk. He cited a distinct market opportunity in the conventional dairy milk sector. The company designed this premium protein-rich milk to satisfy the increasing consumer demand for accessible, wholesome, and natural solutions to augment protein intake.
Product Source and Uses
The milk for this product comes from high-quality farms in the Margaret River and the adjacent Southwest region of Western Australia. It is versatile and works well in coffee and tea. It is also a perfect high-protein addition to breakfast cereals and smoothies.
Target Audience and Market Strategy
The launch targets younger generations, particularly millennials and generation Z. This strategy aligns with Hunt and Brew’s wider efforts to regain significance in the dairy industry.
Calabrese further elaborated on the company’s mission, stating that Hunt and Brew aspires to improve the dairy sector. The company aims to attract younger, health-conscious millennials and generation Z back to the dairy milk category.
Questions & Answers
What is the protein content of the new Extra Protein Milk from Hunt and Brew?
The Extra Protein Milk from Hunt and Brew contains 16 grams of dairy protein per 250ml serve, 80% more than standard milk.
Who is the target market for Hunt and Brew’s new product?
The company is targeting millennials and Gen Z who are more health-focused and interested in natural, convenient ways to increase their protein intake.
Where is the milk for Hunt and Brew’s product sourced from?
The milk is sourced from high-quality farms in the Margaret River and the surrounding Southwest region of Western Australia.
