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Tag: hyundai Palisade

  • Hyundai’s Palisade premiers at LA Auto Show

    Hyundai’s Palisade premiers at LA Auto Show

    The Palisade, Hyundai Motor’s latest effort to rework its lineup in the direction of globally-popular SUVs, was premiered at the 2019 LA Auto Show on Wednesday. Chung Eui-sun, Hyundai Motor’s executive vice chairman, was in attendance. The eight-seat vehicle is the biggest model in Hyundai Motor’s SUV lineup, which includes the small Kona, the midsize Tucson and the Santa Fe.

    The vehicle “looks good,” Chung said after the introduction at the LA Convention Center.

    When asked if the Palisade will boost sales in the U.S. market, Chung replied “it remains to be seen” and estimated the carmaker’s sales target next year to be “similar to this year’s or a little more than that.”

    Hyundai Motor, with its sedan-oriented lineup, is seen as being behind the curve with its a-bit-too-late SUV launches. In attending the event in LA, Chung missed the launch of the Genesis G90 in Korea, suggesting that the priority lies with the Palisade.

    With a spacious interior and convenient features throughout the three rows in the back, the Palisade has been developed to suit families.

    “From the driver’s seat to the third row in the back, [the Palisade] suits contemporary customers who have a desire for individual space while also providing comfortable space just like home,” Brian Smith, chief operating officer of Hyundai Motor America, said at the press event Wednesday.

    The car is equipped with a roof air ventilation system, which circulates the air inside the car from the first row to the third row to enhance the air quality. It enables passengers in each row to control the air conditioning on their own. There are USB ports for charging electronic devices in each row as well.

    Two engine types are available: the 2.2-liter diesel and 3.8-liter gasoline. Hyundai Motor started taking preorders in Korea on Thursday and will launch the vehicle officially in December. It will launch in the United States next year.

    The diesel version price starts at 36.2 million won ($32,300) and the gasoline model 34.7 million won.

    Kia Motors, an affiliate of Hyundai Motor, premiered the fully-revamped version of its Soul at the LA Auto Show. It unveiled the electric version of the car as well as the Niro EV.

    The new Soul and the Soul EV will launch in Korea and in global markets in the first quarter of next year.

    Some hefty SUV models from global carmakers were on display at the LA Auto Show. BMW premiered the X7 SUV and Mercedes-Benz unveiled the Maybach GLS, the first SUV model under the premium Maybach label.

    Lincoln, a premium Ford brand, unveiled the seven-seater, three-row Aviator SUV, and Jeep showcased the Gladiator, a midsize pick-up truck.

  • BTS to promote new Hyundai Palisade SUV

    BTS to promote new Hyundai Palisade SUV

    Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the vehicle. The group will introduce the car in a video to be shown at the auto show today.

    According to Hyundai Motor, the group’s explanation will focus on the large SUV’s spacious interior and the convenient features found throughout its three rows of seats.

    “Hyundai Motor appointed BTS as the global brand ambassador of the Palisade as the K-pop group was considered the most suitable to introduce the new vehicle that is throwing the gauntlet down in the large SUV market,” the company said in a statement Tuesday.

    “The group will be able to deliver the greatly spacious interior of the Palisade, which is able to accompany seven to eight people.”

    Hyundai Motor said it would live stream the premiere on the automaker’s Facebook page. It will also post a range of videos featuring BTS and the Palisade on its social media accounts.

  • Hyundai’s Palisade performs great in snow

    Hyundai’s Palisade performs great in snow

    On Tuesday, Hyundai Motor said that its Palisade SUV will come with a new feature dubbed Snow Mode that is designed to help the vehicle navigate snowy terrain by redistributing power to its wheels. The Palisade, Hyundai Motor’s new large SUV, is slated to launch later this month.

    The new vehicle will be the first SUV in Korea to come with Snow Mode or an equivalent function, according to Hyundai Motor.

    The system helps redistribute driving power to the wheels so that a car stuck on a snowy road can regain traction.

    A video posted on a Hyundai Motor blog on Tuesday shows the Palisade crossing uneven snowy terrain. At one point, the car’s left rear wheel is left spinning in the air, but the Snow Mode quickly recognizes the lack of traction and transfers the driving power to the other wheels. Later in the video, power is shifted to the right rear wheel to give the vehicle a boost, enabling it to get back onto the road.

    The carmaker said the SUV model has been tested on 6,000 kilometers on snowy terrain in Arjeplog, Sweden over the past two years.

    The large Palisade SUV will launch on Nov. 28 at the LA Auto Show.

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  • Hyundai to unveil new large SUV Palisade

    Hyundai to unveil new large SUV Palisade

    Hyundai Motor’s new large SUV, set to be unveiled at the Los Angeles Auto Show later this month, will be called the Palisade. According to the carmaker Friday, its new model for the 2020 model year will be revealed on Nov. 28 during a press event at the L.A. motor show.

    The company will start taking preorders for the SUV in the Korean market starting at the end of this month, earlier than other countries. Hyundai Motor America said Thursday the car will be available in the U.S. market in the summer of 2019. Hyundai said the SUV was named after Pacific Palisades in southern California, an affluent neighborhood that boasts a series of coastal cliffs. The carmaker is hoping that the Palisade will live up to its premium-sounding name.

    The three-row SUV will offer seven or eight passenger seats, according to a spokesperson from Hyundai Motor. The major focus in designing the car is enabling everybody inside the car, even those in the third row, can enjoy their own space. In some vehicles with third rows, space is tight.

    The carmaker said its new Palisade will offer the most seating space among competing vehicles in the same segment. It also promised diverse seat adjustment options and an easy-to-use interface for adjusting car settings for passenger convenience.

    “For large SUVs, carmakers need to offer more value than just the basic driving performance,” a Hyundai spokesman said. “The spacious interior and intuitive interface for safety and convenience services offered in the car are its competitive edge.”

    The carmaker is expecting a lot from this vehicle, as it in hopes to make the Palisade its flagship SUV model when families are increasingly lean towards bigger SUVs over sedans. The Palisade will replace the Max Cruze (Santa Fe XL overseas) as Hyundai’s largest SUV.

    Specifications and pricing for the Palisade were not released on Friday.

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