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Tag: ICONSIAM

  • New York Luxury Brand Tiffany & Co. Amplifies Presence in Thailand with Opulent IconSiam Store

    New York Luxury Brand Tiffany & Co. Amplifies Presence in Thailand with Opulent IconSiam Store

    Tiffany & Co, the renowned luxury jeweller from New York, has further extended its presence in Bangkok by inaugurating a new boutique in IconSiam. This marks the esteemed brand’s third establishment in the capital city of Thailand.

    A Distinctive Boutique

    The latest addition to Tiffany’s outlets stands out as the first in Southeast Asia to showcase a façade inspired by Favrile glass, a creation of Louis Comfort Tiffany. Mr. Tiffany, the company’s inaugural art director, developed this unique type of glass in the late nineteenth century.

    Boasting an area of 256 square meters, the boutique has been tastefully designed with plaster walls that are complemented by ceilings adorned with gold leaf. Complementing this opulent interior are customized furniture pieces replete with hand-woven upholstery.

    Exquisite Collections

    The recently opened boutique provides a dazzling showcase for a wide array of Tiffany’s collections. These include the HardWear, Knot, Lock, and T collections from Tiffany. Alongside these, the boutique displays an array of high jewellery pieces, engagement rings, and home accessories.

    All About Love

    A special space within the boutique, named ‘All About Love’, presents an enchanting display of engagement rings. The ivory and silver walls of this section, combined with a diamond-inspired display, create a mesmerizing backdrop for these symbols of commitment.

    Private Salon

    The boutique also houses a private salon, designed for those seeking a more intimate shopping experience. Decked with bespoke furniture and orchid-patterned wallpaper, the salon offers a tranquil escape from the bustling city outside.

    Continued Investment

    The opening of this boutique is indicative of Tiffany & Co’s ongoing commitment to investing in Thailand. This comes after the company’s establishment of previous boutiques in Bangkok.

    Operating over 300 stores worldwide, the company employs more than 14,000 individuals. Since its founding in 1837, Tiffany & Co has become globally recognized for its premium jewellery, watches, and luxury accessories.

    Questions & Answers

    What is unique about the new Tiffany & Co boutique in IconSiam, Bangkok?
    The boutique is the first in Southeast Asia to feature a façade inspired by Favrile glass, a creation of Tiffany’s first art director, Louis Comfort Tiffany.

    What collections can customers expect to find at the new Tiffany & Co boutique?
    Customers can explore a diverse range of collections, including the HardWear, Knot, Lock, and T collections from Tiffany, alongside high jewellery, engagement rings, and home accessories.

    What kind of shopping experience does the new Tiffany & Co boutique offer?
    The boutique offers a luxurious and intimate shopping experience, with a special section called ‘All About Love’ for engagement rings and a private salon for customers desiring a more private shopping environment.

  • Dior Unveils Largest Southeast Asia Outlet In Bangkok: A New Era Of Luxury Retail Experience

    Dior Unveils Largest Southeast Asia Outlet In Bangkok: A New Era Of Luxury Retail Experience

    Dior Beauty has unveiled its most expansive outlet in Southeast Asia, located in the Siam Takashimaya section of Bangkok’s IconSiam center. This move marks a strategic expansion in one of the most significant luxury consumer markets in the region.

    The latest Dior store exemplifies the firm’s innovative global retail strategy. It offers a curated selection of fragrances, makeup, and skincare products, all under one roof. The focus is on delivering a tailored and immersive retail experience for the brand’s discerning customers.

    A standout feature of the boutique is the private VVIC Lounge, a space meticulously designed for personalized beauty consultations. Additionally, beauty enthusiasts can indulge in Dior La Suite, an exclusive room offering bespoke facials using the brand’s cutting-edge skincare technology.

    Fragrances play a pivotal role in the store’s unique ambiance. The exquisite La Collection Privee Christian Dior is showcased in a distinct area, shaped in collaboration with the celebrated perfume creation director, Francis Kurkdjian. The boutique offers a host of customization services, such as refillable Amphora bottles and engraving.

    The boutique’s makeup area features top-tier products crafted under the guidance of Peter Philips, the creative and image director for Dior Makeup. This includes popular items like Rouge Dior and Dior Forever. Moreover, skincare ranges like Dior Prestige, Dior Capture, and L’Or de Vie are displayed with innovative digital diagnostic tools that help customers select suitable products.

    Since the dawn of the Year of the Horse, IconSiam has seen a rise in its luxury portfolio with several upscale brand debuts. One such example is Moncler, which opened its first company-owned store in Thailand at the IconSiam retail complex.

    Questions & Answers

    What is the standout feature of the new Dior Beauty boutique?
    The standout feature is the private VVIC Lounge, a space designed for personalized beauty consultations.

    What are some of the personalization services offered at the boutique?
    The boutique offers a host of personalization services such as refillable Amphora bottles and engraving.

    What are some of the featured product ranges at the store?
    The store features popular makeup items like Rouge Dior and Dior Forever as well as skincare ranges like Dior Prestige, Dior Capture, and L’Or de Vie.

  • Moncler Breaks Into Thai Market with IconSiam Flagship Store Launch

    Moncler Breaks Into Thai Market with IconSiam Flagship Store Launch

    Italian luxury fashion house, Moncler, has announced the opening of its first independently operated store in Thailand. The store is situated in IconSiam, one of Bangkok’s largest multifunctional retail complexes.

    Expanding Footprint in Asia Pacific

    The establishment of this 225 square meter boutique signifies Moncler’s entry into directly managing retail operations in the Thai market. This latest expansion further extends the brand’s comprehensive network of stores throughout the Asia Pacific region.

    Store Design and Product Range

    The store’s design adheres to Moncler’s universal model, merging monochrome finishes with wooden elements. The entrance, featuring a black marble chessboard pattern, leads into a space delineated by floor-to-ceiling moldings. This design creates an architectural layout that strikes a balance between traditional and contemporary materials.

    The IconSiam boutique offers a range of products for men and women from the latest Moncler Collection. The collection includes outerwear, ready-to-wear apparel, accessories, and eyewear.

    Increasing Presence in Key Asian Cities

    Moncler is continuing to expand its directly operated store locations across significant Asian cities. This move comes as luxury fashion labels are escalating their presence in Bangkok to meet the consistent demand from local consumers and international visitors.

    Questions & Answers

    Q: Where is Moncler’s first directly operated store in Thailand located?
    A: The store is located in IconSiam, one of Bangkok’s largest mixed-use retail developments.

    Q: What does the design of the new store look like?
    A: The store design follows Moncler’s universal model, fusing black-and-white finishes with wooden elements and features a black marble chess-patterned entrance.

    Q: What type of products does the new store offer?
    A: The IconSiam location stocks men’s and women’s product lines from the latest Moncler Collection, including outerwear, ready-to-wear apparel, accessories, and eyewear.

  • Australian Fashion Powerhouse Zimmermann Debuts in Bangkok’s IconSiam: A New World of Style and Art

    Australian Fashion Powerhouse Zimmermann Debuts in Bangkok’s IconSiam: A New World of Style and Art

    Zimmermann, a renowned Australian fashion brand, has broadened its global presence with the inauguration of its debut store in Thailand, situated within IconSiam, Bangkok.

    Store Design and Highlights

    The boutique, created by Studio McQualter, is characterized by an expansive display of large windows, showcasing an array of ready-to-wear garments and accessories. Inside, the store encapsulates a 1970s Italian-inspired vibe, with Dutch Art Deco tables serving as the centerpiece.

    The boutique’s ready-to-wear selection is presented across wall-mounted rails, recessed displays, and individual wardrobes. Meanwhile, the accessory section, set beneath an unusually high ceiling, features muted green beams and custom aluminium shelves specifically designed to display bags.

    Customer Experience

    The store is divided into different zones, each aiming to provide a “layered spatial” experience for the customers. These areas are distinguished by unique colour schemes, patterns, and materials. Additionally, a tiled floor serves as a visual guide, assisting customers as they navigate the space.

    The store also houses two lounges, one being a public area and the other a private lounge reserved for special appointments.

    Art and Brand Identity

    The brand’s cultural roots and identity are reflected in the artwork displayed throughout the boutique. Pieces by Australian artists Angilyiya Mitchell, Laith McGregor, and Louise Paramor are featured prominently.

    Nicky Zimmermann, the brand’s creative director and co-founder, emphasized that the store is more than just a space to display clothing. She stated, “The store is a destination that fully embodies the spirit of Zimmermann, from the selection of textures and materials to the integration of art and furniture. Every element invites visitors to linger, explore, and truly inhabit the world of our brand.”

    Questions & Answers

    Where is Zimmermann’s first Thailand-based store located?
    The store is located in IconSiam, Bangkok.

    Who is responsible for the design of the store?
    Studio McQualter designed the boutique.

    What is unique about Zimmermann’s store design?
    Zimmermann’s store is meticulously designed to offer a layered spatial experience, with each area defined by specific colour palettes, patterns, and materials. The store also integrates artwork and furniture, creating a space that invites exploration and evokes the spirit of the Zimmermann brand.

  • Chagee Debuts First Thai Flagship Store at IconSiam Featuring Exclusive Drinks & Merchandise

    Chagee Debuts First Thai Flagship Store at IconSiam Featuring Exclusive Drinks & Merchandise

    Chinese tea chain, Chagee, has expanded its presence in Thailand with the launch of its flagship store at IconSiam. This addition increases the brand’s store count in the country to a total of 26 outlets.

    The newly opened store, comfortably situated on the G Floor, Veranda Zone of the Bangkok shopping complex, is designed as a destination-style outlet. It also features an exclusive beverage, Ceylon Black Milk Tea, that is unique to this specific location.

    Store Design and Special Features

    The IconSiam store incorporates a mezzanine level, which significantly increases the seating capacity beyond what is available on the ground floor. The interior design is characterized by contemporary elements and warm-toned materials, complemented by a subdued color scheme. The exterior of the store is marked by an intricate metal-chain installation referred to as the “Golden Chain.”

    Intriguingly, the interior of the store also features a large mural. This piece of art, created in collaboration with Bangkok-based artist Pomme Chan, visually narrates the journey of tea across different regions and cultures. It includes references to trade routes, depictions of everyday life, and several Thai visual motifs.

    Additionally, this location offers exclusive merchandise. Among the items available are a Mini Vacuum Cup and a Tumbler Cup, both presented in a striking Starry Red finish.

    Expanding Presence in Southeast Asia

    The opening of this flagship store is a strategic move in Chagee’s plans to hasten its expansion across Southeast Asia. In the previous year, the tea chain broke new ground by opening its first pet-friendly outlet in the region. This innovative concept store is located in Eastwood City, Manila, Philippines.

    Questions & Answers

    What is unique about the new Chagee store in IconSiam, Thailand?
    The new store introduces an exclusive beverage, Ceylon Black Milk Tea, and also features a large mural created in collaboration with a Bangkok-based artist. Additionally, it offers unique merchandise like the Mini Vacuum Cup and Tumbler Cup in a Starry Red finish.

    What design elements are noteworthy in the new Chagee store?
    The store features a contemporary design with warm-toned materials and a muted color palette. It also has a mezzanine level for extra seating capacity and a metal-chain installation, dubbed the “Golden Chain,” on its exterior.

    How does the opening of a new store in Thailand align with Chagee’s business strategy?
    The opening of the new store in Thailand is in line with Chagee’s plan to accelerate its expansion in Southeast Asia. Last year, the brand unveiled its first pet-friendly store in the region, further showcasing its innovative approach to expansion.

  • Hermes Unveils Lavish Expansion at IconSiam: A Testament to Bangkok’s Rising Luxury Retail Scene

    Hermes Unveils Lavish Expansion at IconSiam: A Testament to Bangkok’s Rising Luxury Retail Scene

    Hermes, the renowned French luxury brand, has announced the reopening of its renovated store at Bangkok’s IconSiam mall. The new upscale space responds to the rapidly increasing demand for luxury retail in Thailand’s capital city.

    The Hermes boutique in IconSiam, initially introduced in 2018, is one of three Hermes outlets in Bangkok. The redesigned store features a double-height layout, accentuated by a full-glass facade that presents a scenic view of the Chao Phraya River.

    The store now houses all 16 categories of the French luxury brand’s offerings. The first floor of the store displays women’s silk and jewelry, men’s silk, beauty products, ready-to-wear apparel, and footwear. The ground floor is designated for watches, jewelry, equestrian items, leather goods, and homeware.

    The renovation process was spearheaded by the esteemed Paris-based architecture firm RDAI. The updated design thoughtfully integrates local Thai craftsmanship, showcased through rattan columns and bespoke carpets, creatively representing the flow of the nearby river.

    The revamped store also features curated artwork selections from the Emile Hermes collection and contemporary photography, including “Nocturne 3” by Marie Joubert. Additionally, the store exhibits rattan-and-metal horse sculptures crafted by Thai artist Terawat Teankaprasith.

    The reopening of this Hermes store signals the brand’s ongoing expansion in Thailand’s luxury sector. It underscores the targeting of Bangkok’s affluent consumers and the city’s burgeoning tourist traffic by international luxury brands.

    Questions & Answers

    What does the redesigned Hermes store in Bangkok’s IconSiam mall entail?
    The store has a double-height layout with a full-glass facade overlooking the Chao Phraya River. It houses all 16 categories of Hermes products, with different sections of the store dedicated to different types of goods.

    Who was responsible for the redesign of the store?
    The Parisian architecture firm RDAI led the redesign of the store, incorporating local Thai craftsmanship in the form of rattan columns and custom carpets.

    What does the reopening of this store signify for the Hermes brand?
    The reopening highlights Hermes’s continued expansion in Thailand’s luxury retail sector, targeting the city’s high-spending consumers and growing tourist traffic.

  • IconSiam Triumphs at Mapic Awards 2025, Securing Top Honors for Siam Piwat as Global Retail Innovator

    IconSiam Triumphs at Mapic Awards 2025, Securing Top Honors for Siam Piwat as Global Retail Innovator

    Siam Piwat has recently carved out a significant spot for itself in the global retail market. Its IconSiam project has been named one of the Top 3 Most Influential Retail Property Projects of the Past 30 Years at the prestigious Mapic Awards in Cannes. This distinction is especially impressive as it’s the first time that an Asian establishment has received this honor.

    Leadership Recognition

    Chadatip Chutrakul, the CEO of Siam Piwat Group, was also celebrated at the event. She received the ‘Pioneers of Places’ Lifetime Achievement Award, adding her name to the list of a select few international leaders that have been recognized with this award. This recognition highlights her innovative contributions in reshaping the global retail landscape throughout the past three decades.

    The Mapic Awards, known as the ‘Oscars of the Retail Industry’, is a globally respected retail real estate forum that draws more than 4000 participants from 75 nations each year. Attendees are comprised of developers, investors, and international retail industry leaders.

    About IconSiam

    IconSiam is a collaborative project between the Siam Piwat Group, Magnolia Quality Development Corporation (MQDC), and Charoen Pokphand Group. With a cumulative investment exceeding US$1.8 billion, the 750,000 square meter development overlooks the Chao Praya River in Bangkok. The project seamlessly integrates a top-tier retail complex, ultra-luxury residences, and the ‘7 Wonders of IconSiam’. It was meticulously crafted to embody the best of Thailand and create a benchmark for holistic urban development.

    Mapic director, Francesco Pupillo, hailed IconSiam as one of the most remarkable retail destinations in the world. According to Pupillo, the development has set new standards for modern mixed-use development, blending design, innovation, and culture to present the unique spirit of Thailand and Bangkok on the international stage.

    Impact on Thailand

    Beyond its global recognition, IconSiam has had a significant impact on Thailand locally. It has elevated the nation’s global stature and created shared prosperity for Thonburi, including areas along the Chao Phraya River where property values have tripled and business growth has surged by over 60 percent. This growth illustrates IconSiam’s transformative role in driving tourism, infrastructure, and economic revitalization.

    IconSiam also promotes diversity and equality, serving as a platform that has empowered 35,000 Thai entrepreneurs and close to 1000 designers to become successful. The project has created over 400,000 jobs and attracted 115 million visitors from around the world.

    Looking Ahead

    Siam Piwat is dedicated to ensuring that IconSiam continues to represent Thai excellence on a global scale. Chutrakul concluded that their aim is to show the world how every nation can leverage its unique identity to create value far beyond what is typically imagined. This global recognition is dedicated to Her Majesty Queen Sirikit, the Queen Mother of Thailand, whose vision and lifelong dedication have inspired them to showcase the remarkable grace and grandeur of Thai culture to the world.

    Questions & Answers

    What is the IconSiam?
    IconSiam is a mixed-use development project in Bangkok, Thailand, that combines a world-class retail complex, ultra-luxury residences, and other attractions. It has been recognized as one of the most influential retail property projects of the past 30 years.

    Who are the partners behind IconSiam?
    IconSiam is a joint venture between the Siam Piwat Group, Magnolia Quality Development Corporation (MQDC), and Charoen Pokphand Group.

    What impact has IconSiam had on Thailand?
    IconSiam has significantly uplifted Thailand’s global stature, and has been instrumental in driving economic growth, tourism, and infrastructure development in the country. It has also created over 400,000 jobs and drawn more than 115 million visitors from around the world.

  • Dior Amplifies Luxury Retail Presence With Innovative Boutique In Bangkok’s Iconsiam

    Dior Amplifies Luxury Retail Presence With Innovative Boutique In Bangkok’s Iconsiam

    In a bold move that underscores the dynamic landscape of Asian retail, luxury fashion powerhouse Dior has announced plans to open a stunning new boutique in Bangkok’s prestigious Iconsiam shopping complex. Set to launch in early 2024, the new store will not only showcase Dior’s exquisite collections but also serve as a gathering place for fashion aficionados and tourists alike in the Thai capital.

    A New Landmark for Luxury Shopping

    Positioned on the banks of the Chao Phraya River, Iconsiam is already a hub of luxury and culture, drawing both locals and international visitors with its impressive range of high-end brands and artistic installations. Dior’s upcoming boutique will feature a design that harmonizes seamlessly with the complex’s contemporary architecture while paying homage to traditional Thai craftsmanship, reinforcing the brand’s commitment to cultural appreciation.

    Dior’s Personal Touch in Bangkok

    This new store is expected to provide a personalized shopping experience, complete with exclusive collections tailored for the Asian market. The boutique’s layout will invite customers to explore Dior’s iconic lines, ranging from haute couture to the latest handbags and accessories, all while enjoying a luxurious atmosphere that promises to seduce the senses. As an exciting twist, rumor has it that the opening could feature a surprise performance by a renowned artist, turning retail into a theatrical experience.

    Embracing the Asian Retail Renaissance

    Dior’s Bangkok foray is part of a broader strategy to deepen its roots in Asia, a region where luxury spending continues to flourish. Data indicates that Asian consumers are increasingly becoming the frontrunners in global luxury consumption, driven by an appetite for both brand heritage and modern innovation. With this move, Dior not only aims to capture a larger share of the market but also to provide a platform for cultural dialogue, showcasing how fashion can bridge borders.

    As the retail landscape continues to evolve, brands like Dior are embracing opportunities to not just sell, but also engage with their audience in meaningful ways. The buzz surrounding the store’s launch is palpable, and with it comes the promise of elevating Bangkok as a key player on the global luxury map.

    Questions & Answers

    What makes Iconsiam a prime location for the new Dior boutique?
    Iconsiam is positioned along the Chao Phraya River and is known for its luxurious ambiance, attracting both local shoppers and international tourists, making it an ideal site for high-end brands like Dior.

    What can customers expect from Dior’s new boutique in Bangkok?
    Customers can look forward to exclusive collections designed specifically for the Asian market, alongside a personalized shopping experience that merges luxury with cultural elements of Thailand.

    How does Dior’s expansion in Asia reflect broader retail trends?
    Dior’s expansion in Asia capitalizes on the region’s booming luxury market, where consumers increasingly desire both traditional brand heritage and innovative experiences, positioning themselves as key players in the global luxury scene.

  • On Unveils Nature-inspired Flagship Store In Bangkok’s Iconsiam: A Blend Of Luxury Retail And Community Hub

    On Unveils Nature-inspired Flagship Store In Bangkok’s Iconsiam: A Blend Of Luxury Retail And Community Hub

    Swiss-based sportswear retailer, On, has proudly unveiled its new flagship store located within the luxurious confines of Bangkok’s prestigious IconSiam mall. This exciting venture was launched in collaboration with their Singaporean counterpart, Gill Capital.

    The store, an expansive area covering 826 square meters, takes its inspiration from the natural beauty of Khon Kaen’s Blue Spring. The interior is a harmonious blend of nature-inspired elements such as stone textures and fluid, curved designs, alongside state-of-the-art technological innovations.

    The centrepiece of the store is the “Magic Wall.” This interactive installation invites customers to explore a variety of footwear options, delve into the narratives behind the products, and learn about the brand’s proprietary CloudTec cushioning and Speedboard technology.

    Visitors will find the store segmented into distinct zones to cater to a wide array of activities. These dedicated sections include running, training, lifestyle, tennis and children’s wear, providing customers with an immersive journey through the full spectrum of the brand’s product offerings.

    In addition to serving as a retail destination, the new flagship store will also function as a community hub. The space will host a variety of events such as run clubs, workshops, and training sessions, fostering a sense of community among its patrons.

    Questions & Answers

    What is the inspiration behind the design of On’s new flagship store?
    The store’s design draws inspiration from Khon Kaen’s Blue Spring, merging natural stone textures and curved design with high-tech elements.

    What distinct zones can customers expect to find in the store?
    The store is segmented into zones for various activities, including running, training, lifestyle, tennis, and kids’ wear.

    What additional purpose will the new flagship store serve?
    Beyond a retail destination, the store will also function as a community hub, hosting run clubs, workshops, and training sessions.

  • Iconsiam Expands Luxury District With Addition Of High-end Brands Amid Rising Luxury Goods Demand

    Iconsiam Expands Luxury District With Addition Of High-end Brands Amid Rising Luxury Goods Demand

    Bangkok’s premier shopping destination, IconSiam, has announced the addition of four high-end brands to its luxury district. These additions are part of the mall’s strategic initiative to capitalize on the rising demand for luxury goods among both locals and tourists.

    New Luxury Brands at IconSiam

    The labels joining the IconLuxe fashion district are Balenciaga, Fendi, Loewe, and Loro Piana. IconLuxe is a dedicated 25,000sqm zone that offers visitors a curated collection of 30 international fashion, watch, and accessory brands.

    IconSiam’s Managing Director, Supoj Chaiwatsirikul, stated that Thailand continues to be a strategic hub for worldwide luxury brands looking to make their debut in the region. He added that IconSiam has been successful in gaining the trust of some of the world’s most prestigious luxury brands. These brands recognize the potential of Thailand and Southeast Asia as key markets for high-end consumers.

    “International tourists, in particular, are seeking premium, distinctive experiences,” Supoj continued.

    Future Brands and Collaborations

    Supoj also revealed that more brands, including Burberry, Miu Miu, and Giorgio Armani, will be joining the precinct later this year. He confirmed that IconSiam will continue to work closely with brands to host pop-ups featuring exclusive collections, in-store private events, international fashion shows, and contemporary art exhibitions.

    “IconSiam is not just a shopping mall; it’s a platform that connects global luxury brands with discerning consumers in the region,” he explained. According to Supoj, IconSiam’s mission is to provide exceptional, unique experiences. The business model successfully combines the best of Thailand with the world’s finest offerings, all while promoting Thailand’s cultural identity.

    IconSiam is a collaborative venture between Siam Piwat Group, Charoen Pokphand Group, and Magnolia Quality Development Corporation.

    Questions & Answers

    What are the new brands joining the IconLuxe fashion district at IconSiam?
    Balenciaga, Fendi, Loewe, and Loro Piana have been added to the IconLuxe tenant list.

    What is IconSiam’s strategy for attracting luxury brands and consumers?
    IconSiam’s strategy is to offer a platform for luxury brands to reach high-spending consumers in the region. They do this by providing unique shopping experiences and hosting exclusive events, international fashion shows, and contemporary art exhibitions.

    What is the future plan for IconSiam’s luxury precinct?
    More high-end brands, including Burberry, Miu Miu, and Giorgio Armani, will join the precinct later this year. IconSiam will continue to collaborate with brands to host a variety of exclusive events and exhibitions.

  • Starbucks plans rapid expansion in Thailand

    Starbucks plans rapid expansion in Thailand

    Starbucks Thailand has announced an expansion strategy, which calls for opening 30 new coffee shops in Thailand every year until 2024 – 90 in all – according to Bangkok Post.

    The company claims to be prepared to expand again this year, after sales improved during the first half of this year. In addition, Starbucks Thailand also says it will concentrate on expanding its digital platform channels, add more drive-thru locations, and introducing novel beverages.

    Nednapa Srisamai, MD of Starbucks Thailand, told the Bangkok Post that the brand’s well-known profile in the country created an opportunity to expand the network. While a major regional tourist destination, Thais also have a coffee-drinking culture.

    Starbucks began its operation in Thailand by opening its first coffeehouse in July 1998 and was acquired under the joint venture between Dairy Farm subsidiary Maxim’s and Singapore-headquartered Fraser & Neave (F&N) in 2019 in a deal valued at US$500 million.

    Last year, the brand introduced its largest store in the region, Starbucks Reserve Chao Phraya Riverfront, located at IconSiam in Bangkok.

    Starbucks also plans to strengthen its digital presence after partnering with Grab earlier this year to launch Starbucks Rewards aiming to enhance the customer experience in Southeast Asia’s six largest markets – the Philippines, Thailand, Singapore, Malaysia, Indonesia and Vietnam.

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  • Bangkok’s IconSiam awarded four ICSC honours

    Bangkok’s IconSiam awarded four ICSC honours

    Bangkok’s IconSiam has won four first prizes at the International Council of Shopping Centers’ (ICSC) Asia Pacific award program.

    That sets a record for the highest number of first prizes in the awards program history.

    IconSiam was named Best New Development, recognized for creating “a globally innovative model” that offers cultural variety in restaurants, activities, entertainment, together with many different choices in shopping.

    IconSiam’s ‘SookSiam’ concept was named Best support to Businesses category as it presents the cultural heritage of the four main geographic regions in Thailand in a setting similar to a traditional Thai market. SookSiam outlets were established in the styles of their respective regions, offering local crafts and cuisine.

    “It is a platform that brings together hundreds of small, mom-and-pop operations from across Thailand’s 77 provinces,” said Chayapong Naviroj, CEO of SookSiam. “We support them with merchandising and marketing ideas to help them penetrate international markets. Most of the people selling here have never operated out of their hometowns before, but now sell on a globally visible platform.”

    The third honor was the title of Best Grand Opening, recognizing last November’s opening event which drew thousands of people and included shows including the largest flying drone display ever organized in Southeast Asia and a performance by Alicia Keys.

    IconSiam also won top honors in the Best Public Relations category having drawn more than 1000 local and international journalists to the opening and driving IconSiam to become the most popular topic in social media within a month. “#IconSiam” was the number 1 top trending on Thailand’s Twitter.

    Senior VP marketing of Siam Piwat, Mayuree Chaipromprasith, said the effectiveness of communications is essential to IconSiam’s success because it helps fulfill the purpose of serving as a platform to attract global attention to the best of Thailand.

    “We invest heavily in marketing and communications activities as well as in on-the-ground activities to ensure that IconSiam is constantly an exciting place to visit.”

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  • Thailand’s Siam Piwat scoops honours at the World Retail Congress

    Thailand’s Siam Piwat scoops honours at the World Retail Congress

    Thai shopping centre operator receives accolades at World Retail Congress.

    Thai retail developer Siam Piwat has scooped two retail industry awards at the World Retail Congress recently held in Amsterdam, The Netherlands.

    Siam Piwat is the owner and operator of several successful Thai retail developments, including Siam Paragon, Siam Center, and Siam Discovery, as well as the joint venture partner of IconSiam – the US$1.7 billion riverside landmark destination that opened in Bangkok last November.

    Siam Piwat Group CEO Chadatip Chutrakul was inducted into the World Retail Hall of Fame by the World Retail Congress as one of the four new members selected in 2019.

    The inductees were selected because their “ideas have shaped retailing through the businesses and brands they have created, or by their skills in running the retail industry’s giants, demonstrated clear vision, courage and determination to make their dreams a reality”.

    The World Retail Hall of Fame was established in 2007 to honour the retail industry’s most innovative and influential representatives.

    The World Retail Congress also awarded IconSiam, in which Siam Piwat Group is a joint venture partner, the top prize of Store Design of the Year 2019 as part of the annual World Retail Awards.

    The Grand Jury of the World Retail Awards said IconSiam is “breathtaking in its scope and scale and takes retail design into the future”.

    “Throughout 60 years, Siam Piwat has been a thought leader creating new prototypes and bringing new formats that have advanced the retail development sector in Thailand,” said Chutrakul. IconSiam shows that bricks and mortar still have a crucial part to play in successful retailing, and they are assets only waiting to be differently leveraged within a new paradigm. That new paradigm involves leveraging a very wide group of stakeholders by creating shared value for them all.”

    According to Chutrakul, IconSiam, with a gross floor area of 750,000sqm made the creation of shared value into a “business sustainability” strategy to help the success of such a large-scale initiative that requires the collaboration of many different groups.

    “Our achievements were made possible because of the collaboration and co-creation of our tenants and retailers,” she said. “The benefits created by IconSiam also go beyond our tenant partners to many different stakeholders at many different levels of society including artists, craftsmen, performers, small enterprises, the surrounding communities and even the city of Bangkok, too.

    “For small businesses and artisans, we help them flourish and prosper by creating for them opportunities for new linkages, locally and globally; we help artisans, craftsmen or performers have a place on a globally visible stage to enhance the sustainability of their livelihoods, and we act as a platform that makes Thai values and all that is great about Thailand visible to the world.

    “Also, in the SookSiam zone at IconSiam, you can see how it brings together hundreds of small, mom-and-pop operations from Thailand’s 77 provinces – people who have mostly never operated out of their hometowns but are now selling on a global platform.”

    Chutrakul noted that “IconSiam has also had a transformative effect on the Chao Phraya River. We acted as a catalyst for a multi-stakeholder collaboration that embraced riverside communities, hoteliers, river-transport operators, sites of historical and cultural importance, and government agencies, which is already helping to revitalise many districts around IconSiam.”

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  • Taiwan’s extravagant buffet restaurant “Harbour” now open at Iconsiam

    Taiwan’s extravagant buffet restaurant “Harbour” now open at Iconsiam

    Taiwan’s extravagant Harbour buffet restaurant has opened its first Thai restaurant at IconSiam. Charoen Pokphand Foods PLC (CPF) and Taiwan’s HiLai Group have jointly brought the famous international buffet restaurant to Thailand. The franchise has routinely seen diners in China and Taiwan waiting a month for a table. The 2000sqm IconSiam outlet is its 10th restaurant worldwide, pending Harbour’s unveiling in major global cities as part of CPF’s strategy to become “Kitchen of the World”.

    “Harbour has enjoyed overwhelming success in Taiwan and China”, said CPF’s COO-food business and co-president Sukhawat Dansermsuk. “We believe that we will be warmly welcomed by Thai consumers thanks to the restaurant’s strengths coupled with Thais’ eating-out lifestyle. And that’ll be the beginning of CPF’s success in the restaurant business.”

     

    According to Sukhawat, the restaurant was established as a joint venture with HiLai Group with THB130 million (US$4.16 million) in registered capital.

    CP HiLai Harbour CEO Liu Tzu-Ming said the venue is targeting THB240 million ($7.68 million) in first-year revenue and plans to introduce new restaurants at major Thai cities.

    The international buffet restaurant can accommodate 450 diners per round, or about 1000 diners per day.

    View the gallery below for more picture of the restaurant :

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  • ICONSIAM in the newest global attraction in Thailand

    ICONSIAM in the newest global attraction in Thailand

    ICONSIAM, the mega city project of futuristic living and an iconic landmark of Thailand’s eternal prosperity on the Chao Phraya River, held the inauguration ceremony for Thailand’s new global attraction on the Chao Phraya River known as the “ICONIC Multimedia Water Features”, which is one of the Seven Wonders of ICONSIAM. The city project is the result of the collaboration of the Tourism Authority of Thailand, the Pacific Asia Travel Association (PATA), the Association of Thai Travel Agents (ATTA), the Thailand Convention and Exhibition Bureau (TCEB), Bangkok River Partners, the Association of Chao Phraya Commerce, the Thai Shipping Association as well as other related agencies and organisations.

    At over 400 metres, it is the longest water dance in Southeast Asia featuring a combination of light, colour, sound and multimedia and set in front of beautiful vistas across the Chao Phraya River. It seeks to glorify and highlight the grandeur of the river for the world to be impressed while attracting local and international visitors to the Chao Phraya River.

    Held at River Park, ICONSIAM, the opening ceremony was attended by the most distinguished people from agencies, organisations, and associations playing an important role in driving tourism in Thailand forward, together with business partners of ICONSIAM as well as many celebrities who joined to witness the momentous occasion.

    Among the well-known celebrities present were the Gubgib-Bie-Pao Pao family, Esther Supreeleela, ‘Ken’ Phupoom Pongpanupak, AF alumni namely Nim, Tee, Baimon, Focus, Mac, Ploysai, Bass, Jackie, Ice, ‘Jeab’ Sopidnapa Chumpanee Dabbaransi, ‘Mona’ Wipawee Korman, ‘Jan’ Siranuj Rojanasatien, Ploy Mahadumrongkul, ‘Kat’ Wantita Lewchalermwong, ‘Ming’ Suwara Sanitwong Na Ayudhya, ‘Yingair’ M.R. Chanladda Yukol, Lina Leenutapong Amornsiri and Jarudej Boonyasit, and many more.

    Mrs. Chadatip Chutrakul, Director of ICONSIAM Co., Ltd., said, “ICONSIAM marks the bringing to life of the concept of ‘Creating Shared Value’ on a scale as never before been seen anywhere in the world.

    The ‘Chao Phraya Master Vision’ was announced 5 years ago, pioneering a historical and national collaboration among multiple different enterprises, the government and private sectors, historic locations, civil society, 5-star hotels and communities along the riverside.

    Since its launch, there have been many collaborations, with the best example being the Amazing Thailand Countdown 2019 and its fireworks display which was viewed by more 1.5 million people.

    ICONSIAM itself welcomed more than 200,000 visitors in a single day for the event. The event brought fame to Thailand and let the world witness the grandeur and beauty of the Chao Phraya River via the world’s leading media such as CNN, BBC, and Reuters. This is a part of the collaborations envisaged in the ‘Chao Phraya Master Vision’ to help make the Chao Phraya River a significant global destination for tourism.”

    ICONSIAM is a city that is the centre of a vast array of wonders in art and culture. It offers the best in shopping and entertainment made possible through the collaboration of business organisations that are both big and small.

    A lot of individuals have come together from different professions. They share a desire to build a venue where all that makes Thais can be presented in the most exquisite way possible. They come together to build a new icon which will become a mega phenomenon that will epitomise ‘Creating Shared Value’, uniting all stakeholders and spreading prosperity to communities, society and the nation. This is embodied in every element within ICONSIAM, and especially the seven wonders.

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