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Tag: Indosat Ooredoo

  • Indosat Ooredoo launches iAds based on augmented reality

    Indosat Ooredoo launches iAds based on augmented reality

    As an experienced trusted digital partner, Indosat Ooredoo Business presents an innovative service “iAds” at the 4th Connex Webinar to answer the promotional needs of these enterprises. iAds is a digital ad platform that is designed by utilizing Augmented Reality (AR), interactive messaging, and mobile video. iAds offers the excitement of advertising and the convenience of using innovative telecommunication media.

    Chief Business Officer of Indosat Ooredoo, Bayu Hanantasena said, “Indosat Ooredoo Business is committed to supporting the growth of Indonesia’s business sector by utilizing digital technology. Today, we launched iAds to support the promotional needs of enterprises to be more innovative through social media and relevant to the current situation. We hope that through the 3 iAds services that we launched today, it will help enterprise not only survive, but also growing rapidly so that they can compete in both local and global markets, as well as supports Indonesia’s digital economy.”

    Through iAds, promotional activities can be more varied and attractive because Indosat Ooredoo Business offers several choices of digital promotion mediums, namely iAds, iAds Biz, and iAds MGram.

    • iAds: Augmented Reality (AR) technology.
    • iAds Biz: A broadcast and interactive SMS service solution that responds more precisely to promotional needs for target customers and is easily controlled through a dashboard by enterprise. Regular SMS, Premium SMS, and Interactive SMS are all promotional options provided by iAds Biz.
    • Ads MGram: Consumers can engage with interactive promotion and digital transformation solutions through images and videos that can be viewed on a variety of mobile phones, feature phone or smartphone. The other benefit of iAds MGram is that it does not require a specific application and can be accessed without internet connection or data packages. Thus, it unlocks vast reach, customer engagement and business possibilities.

    iAds can target more than hundreds of thousands of large and medium-sized companies in Indonesia to inform their products to millions of mobile users as potential targeted consumers. This service is also in line with Indosat Ooredoo’s vision as the Indonesia’s leading digital telecommunication company that encourages a more rapid and effective growth of the digital economy.

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  • Indosat Ooredoo Reports Revenue Growth of 8% for Q1 2020 Year-on-Year

    Indosat Ooredoo Reports Revenue Growth of 8% for Q1 2020 Year-on-Year

    President Director and CEO Indosat Ooredoo, Ahmad Al-Neama, said, “Building on the growth momentum from 2019, Indosat Ooredoo has delivered a strong performance in Q1’20. We are on track with our 3 years’ turnaround plan and see positive momentum continuing in the coming quarters. We all are facing unprecedented challenges and Indosat Ooredoo has been taking proactive & progressive steps to ensure that we support our employees, customers, and community in this challenging situation. We were amongst the first to implement virtual ways of working for our employees to ensure their health and safety. We have accelerated our network rollout plan to make sure that people can stay connected during these times. Steps have been taken to support business continuity for enterprise customer and Indosat Ooredoo continues to support government initiatives in these tough times. Indosat Ooredoo remains committed to accelerating Indonesia’ digital economy agenda and will continue to support to navigate our country through this pandemic.”

    Revenues of IDR6,523.1 billion were recorded for 1Q 2020, an increase of IDR476.9 billion or 7.9% higher compared to 1Q 2019. Indosat Ooredoo’s Cellular, MIDI, and Fixed Telecommunication business each contributed 82%, 15%, and 3% respectively to the consolidated operating revenues for the period ended 31 March 2020. Indosat Ooredoo recorded net loss of IDR605.6 billion, increased by IDR313.1 billion over net loss recorded in 1Q 2019 primarily driven by one-off impact of organization rightsizing and loss on foreign exchange.

    The Company operated 133,186 BTSs as of 31 March 2020, adding 51,680 BTSs compared to last year. To date, the Company has operated 52,174 4G BTS.

     

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  • Indosat Ooredoo ready to launch 4.5G technology

    Indosat Ooredoo ready to launch 4.5G technology

    PT Indosat Ooredoo is ready to launch its 4.5G technology in 2017 that is two times faster than its 4G predecessor, said a company spokesman.

    “We have been developing the 4.5G technology since 2012 and we are ready to launch this year, starting with the introduction of new technological infrastructures such as modernized BTS (Base Transceiver Station) in several regions,” according to its Group Head of Network Strategy and Solution, Yune Marketatmo, on Wednesday.

    Singapore and Malaysia are already ahead of Indonesia in launching the 4.5G technology, along with some European and Middle Eastern countries.

    Marketatmo also noted that in order to prepare for its introduction, the company has been working to place 4.5G data centers in several areas around Java since 2016, while the headquarters will be in Jakarta.

    “The data centers will be built in strategic locations close to customers so they can communicate easily and take advantage of this new technology,” he added.

    Marketatmo further explained that existing customers who are currently using 4G would be automatically upgraded to 4.5G. This will also apply to mobile devices that are compatible with the 4.5G technology.

    Indosat Ooredoo currently has 81.6 million customers and the company saw an increase of their data usage by 114.2 percent compared to previous years.

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