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Tag: influencers

  • Social Commerce Revolution: How Tiktok Influencers Are Transforming Asian Retail Landscape

    Social Commerce Revolution: How Tiktok Influencers Are Transforming Asian Retail Landscape

    Retailers in Asia are embracing the revolution of social commerce, with platforms like TikTok leading the charge in transforming shopping habits across the region. A recent report from the social media giant revealed an astonishing statistic: over 70% of TikTok users in Asia are more inclined to make purchases based on recommendations and content from influencers. This shift highlights how traditional shopping behaviors are evolving, as younger consumers prioritize engaging, authentic experiences over conventional advertising.

    The Rise of Influencer-Driven Shopping

    Brands are not sitting idle amid this monumental change. Many are actively partnering with TikTok influencers to reach their target audiences more effectively. The appeal of shopping through curated content is undeniable; it feels fresh, immediate, and often more enjoyable than trawling through a typical online store. With influencers effectively acting as personalized shopping guides, it’s no wonder that brands are leaning heavily into this strategy, hoping to tap into the collective power of user-generated content.

    Innovative Strategies in Social Commerce

    As retailers focus on adapting to these new dynamics, many are launching creative campaigns designed to resonate with their communities. For instance, the recent collaboration between local fashion brands and viral TikTok personalities not only aims to boost sales but also fosters a sense of community around shared interests and lifestyles. Watching a fashion influencer try on dozens of outfits can sometimes feel like a digital fashion show, encouraging a more personal connection with the brand.

    Challenges and Opportunities for Retailers

    However, social commerce isn’t without hurdles. Brands must navigate the intricacies of online engagement, all while staying authentic to their core values. Consumers can spot a phony recommendation from a mile away, and maintaining trust is paramount. Retailers are honing in on transparency and authentic storytelling, crafting narratives that resonate on a personal level. After all, a good story can sell just about anything—whether it’s a luxury handbag or the latest pair of trendy sneakers.

    In a surprising twist, a recent viral TikTok challenge involving dance moves while showcasing products led to a notable spike in sales for participating brands. It turns out that adding a little fun (and a dash of cringe) can yield substantial returns in traffic and engagement.

    Market Trends Point to Continued Growth

    The future of retail in Asia is undeniably intertwined with these evolving social platforms. According to market analysts, social commerce in the region is projected to continue its robust growth, fueled by a blend of mobile connectivity, creative content, and evolving consumer preferences. Retailers who embrace these changes stand to not only survive but thrive, tapping into a new wave of consumers eager for connection and discovery.

    As we watch this trend unfold, the fusion of social media and retail creates a dynamic landscape, one where shopping is not just transactional but a new dimension of entertainment and engagement.

    Questions & Answers

    What role does TikTok play in reshaping retail in Asia?
    TikTok is leading the charge in social commerce, with over 70% of its users in Asia expressing a higher likelihood to purchase based on influencer recommendations, fundamentally changing how brands engage with consumers.

    How are brands using influencer partnerships?
    Brands are increasingly collaborating with TikTok influencers to create engaging, authentic content that resonates with young shoppers, transforming their approach to marketing and sales.

    What challenges do retailers face in social commerce?
    Retailers must navigate the need for authenticity and trust while adapting to rapidly changing consumer behaviors, all while ensuring their marketing strategies remain genuine and relatable.

  • Instagram opening advanced shopping feature to influencers

    Instagram opening advanced shopping feature to influencers

    Instagram will soon allow both businesses and creators to utilize its Shopping feature, meaning brands and influencers will have a greater ability to reach a customer base.

    According to Instagram, the change will go live on July 9 in every country that supports Instagram Shopping, and will require businesses and influencers to link to a single website that they own and sell from.

    “This update will give more businesses the power to sell on Instagram, and help our thriving creator community turn their passion into a living,” Facebook Australia director of sales Naomi Shepherd said.

    “Businesses of all kinds will now have access to our shopping tools, which is especially important in light of the economic challenges many are facing this year.”

    The update comes just two months after Instagram opened the doors for food retailers to sell on the platform by way of meal ordering platforms such as UberEats, Deliveroo or Doordash, and just one month after Facebook announced it was overhauling the shopping experience for brands and customers alike with Facebook Shops.

    The offering will let brands sell directly to customers through Facebook, Instagram, and WhatsApp through “shopfronts”, as well as offer brands a new way to sell products through Facebook Live.

    “It almost feels like they underplayed what it actually is,” retail strategist Salena Knight said at the time.

    “Up until now, it’s been quite difficult for a lot of businesses that aren’t at the enterprise level to be able to get that omnichannel, seamless experience across platforms. And now they’re able to offer that across Instagram, WhatsApp, Facebook Messenger, and Facebook. [It wasn’t] something I was expecting.

    “I certainly didn’t expect it for free.”

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  • Amazon Fashion drops first influencer collection

    Amazon Fashion drops first influencer collection

    Amazon Fashion has just released the first collection from an influencer as part of its new shopping experience, The Drop.

    For the next 30 hours, customers will be able to purchase pieces made on-demand from the collection designed by influencer Paola Alberdi via the Amazon app or mobile browser. The Drop collections are available in more than 100 countries and regions.

    Fashionistas are encouraged to sign up for Amazon text alerts, as the next Drop influencer collaboration could be released at any time. Other influencers slated to design future collections include Emi Suzuki, Sierra Furtado, Leonie Hanne and Patricia Bright.

    “Influencers are able to turn their creativity and style into beautifully designed collections that capture the latest street style trends from around the world,” said a statement from Amazon.

    “Amazon Fashion is excited to enable influencers to be designers and bring fresh Fashion assortments directly to customers via The Drop.”

    Amazon Fashion is also offering Staples By The Drop, wardrobe staple pieces to complement the influencer collections.

    “I am beyond grateful to Amazon for entrusting me to be the first influencer to launch The Drop, their innovative new shopping experience. I have worked hard for many years to create a brand that is true to myself and did the same with this collection,” said Alberdi.

    “Fashion can be so expensive but my belief is that it should not have to be expensive to feel beautiful. The primary goal of my collection is simply to help women feel good about themselves. I’m so excited to share these pieces with the world!”

    Other retail brands have been tapping into the power of influencers and collaborating with them on collections for some time, such as Nordstrom, which is currently selling the Cupcakes and Cashmere range from fashion blogger and designer, Emily Schuman.

    When the department store engaged with influencer Arielle Charna in 2017, her collection reportedly brought in $1 million in sales in less than 24 hours, according to an article from Fashionista.

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  • Tellscore launches brands-meet-influencers platform in Thailand

    Tellscore launches brands-meet-influencers platform in Thailand

    Thailand’s first automated and one-stop micro-influencers-meet-brands platform, Tellscore, announces its official debut online today The powerful digital tool enhances business reach and conversion through social media channels. Tellscore enables micro-influencers to earn and brands to benefit by expressing genuine opinions and authentic branded content online.

    Tellscore utilizes micro-targeting technology, allowing brands to customize the number of micro-influencers they work with based on their areas of expertise, size of followers, and most importantly engagement rates that works as an automated system connecting brands and micro-influencers directly. The incorporation of algorithms creates a Tellscore scoring system that is not only effective but also measurable, projecting a preview of the exposure brands are likely to receive from the budget of their choice, with a wide yet precise digital targeting.

    Tellscore is designed with the insider’s knowledge and understanding that reach or visibilities can be mere quantitative figures in marketing performance but does not provoke shifts toward desired purchasing behavior. In truth, the key to a successful marketing campaign is heavily relying on the level of engagements, which is proven to be only garnered by micro-influencers.

    The brains behind the game-changing platform Tellscore are Suvita Charanwong and Amornthep Chimpleenapanont, the Co-Founders of Redlab Co., Ltd., a leading digital agency in Thailand, specializing in digital marketing. With over 20 years of industry experience, Suvita believes that the Asian market is ready to unlock the marketing potential of micro-influencers.

    “Micro-influencers relate and communicate directly with consumers because they are consumers and they speak from their perspective rather than being corporate mouthpieces. This is their real power. Compared to bigger marketing heavyweights there are many diverse and niche micro-influencers; offering a direct line of communication straight to markets that may be difficult to reach without the Tellscore system.

    “Micro-influencers are vital because of the extent of social-media engagement. In Asia, Thailand is leading the way with 47 million Facebook users which accounts for nearly 70% of the population. According to Facebook, in Southeast Asia, that figure is around 241 million users. In just over a year, Instagram users in Thailand have risen from 3.2 million to 9 million. Southeast Asia is gathering pace at an impressive speed when it comes to online and mobile connectivity.”

    Anyone with social media followers and an opinion can become a Tellscore micro-influencer and be notified of incoming campaigns from brands that are relevant to them, which they are then able to create and share meaningful stories that resonate amongst their followers, while they benefit from paid work. Micro-influencers add credibility to brands through their role of trusted friend that can earn them anywhere between THB 100 – 50,000 for a content share or product review depending on their level of engagement and number of followers.

    Tellscore’s campaign management tool assists both brands and influencers in managing their busy schedules when it comes to launching a campaign. The platform helps reduce campaign setup time for brands and provides influencers with a scheduled timeline to share their content. Both Thai and English language micro-influencers are being actively sought prior to the Thailand launch.

    Tellscore expects to reach up to 30 million reachable consumers by connecting micro-influencers with top brands via the platform. Tellscore’s widening their digital reach in Thailand and potentially beyond by the end of 2017.  Tellscore has invested THB 50 million towards this platform, which includes design and development, licensing costs, and other technology fees.

    Marketers signing up to Tellscore can start a campaign and collaborate with any number of micro-influencers of their choice immediately, with no tie-in obligations or locked-in contracts; ideal for product launches, marketing campaigns, breaking news and any campaign that seek to reach out to real audience instead of a temporary digital buzz. The Tellscore automated platform ensures that micro-influencer content is relevant and trusted so consumers listen rather than activating consumers’ default setting of ignoring branded content, loud advertisements and traditional advertorials. 

    Current brands marketing through Tellscore’s platform include Thai Wacoal and Dutchmill, with many other businesses getting online too. Meanwhile, micro-influencers range from individuals and bloggers with 500-10,000 followers and A-lists such as Nang-Prod-Kong-Kha-Prajao, movie review page (1,085,415 followers), Job-Khao, news synopsis page (563,750 followers), Sapai-Pae, travel page (500,324 followers), Tem-Khor, soccer fans page (263,045 followers), Pai-Donnnn, eat and travel page (112,251 followers), Cocopsyche, beauty blogger page (104,765 followers) and many more.  

    With micro-influencers reaching out to consumers in an engaging way, their opinion and content can prove to be invaluable, especially to those budget conscious brands or that looking for new ways to effectively influence their target markets.

     

  • Daniel Wellington Expands Across Hong Kong

    Daniel Wellington Expands Across Hong Kong

    Leading watch company Daniel Wellington revealed its brand new Classic Petite collection and global marketing campaign featuring four a-list global icons today at LCX, Harbour City. Hong Kong expansion plans are also under way as the brand announced their goal to open around 10 new stores across the city over the next year.  

    Celebrity Cantopop singers Fiona Sit and Pakho Chau helped launch Daniel Wellington new Classic Petite collection and the brand’s global marketing campaign today at LCX, Harbour City.

    The new Daniel Wellington faces are world-famous, incredibly successful, young global icons: model and TV personality Kendall Jenner is featured across Daniel Wellington media wearing the brand new Classic Petite watch alongside highly sought-after model siblings Lucky Blue Smith and Pyper America Smith and model, TV personality, actress and singer ROLA.   

    Kendall Jenner is one of the most influential people on the internet, boasting a staggering 75.9 million Instagram followers. Lucky Blue (2.8 million followers) has been a successful model since a young age while his sister Pyper America’s (722K followers) modelling career has been skyrocketing over the past year. Rola, with 4.4 million Instagram followers, was discovered in Japan at the age of 16 and rose to fame in no time due to her character, sense of style and distinctive beauty.

    The campaign release comes hand in hand with four new watches launched under the brand’s newest Classic Collection named Classic Petite. Available in the signature rose gold and silver, they are inherently Daniel Wellington , the quintessence of classic sophistication and timeless design, intended to match any occasion and outfit. Thin, refined and perfectly round, the Classic Petite 32mm watch is the ideal staple especially for females.

    Inspired by an intriguing gentleman with impeccable style who caught Founder Filip

    Tysander’s eye on a trip across the globe back in 2011, Daniel Wellington watches are known and loved worldwide for their classic, minimalist design and interchangeable straps. Carried in all major cities worldwide, the company has firmly established itself as one of the most beloved watch brands in the industry, which is not traditionally known for being active on social media. Having started the brand with a no-traditional-advertising rule, Daniel Wellington is proof that carefully planned online content truly is the best brand catalyst. With over 2.9 million followers and over 1 million uses of the hashtag #danielwellington, their combined strategy of influencer activity and user generated content has clearly paid off and changed the watch industry forever. 

    The brand celebrated the campaign kick-off at a pop-up event at LCX, Harbour City, with celebrity Cantopop singers Fiona Sit and Pakho Chau taking centre-stage alongside the anticipated global icons campaign and coveted new watches. In line with the way the brand rose to fame, many of Asia’s top social influencers were invited to participate in the pop up event. The store will remain open to the public until Sunday, March 19 th .  

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