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Tag: intellectual property

  • LINE FRIENDS Partners with UK IP ‘Ketnipz’ to Accelerate Global IP Expansion

    LINE FRIENDS Partners with UK IP ‘Ketnipz’ to Accelerate Global IP Expansion

    Global character brand LINE FRIENDS partners with social media sensation Ketnipz to expand its footprint in North America and Asia

    • LINE FRIENDS (corporately known as IPX) has officially partnered with Ketnipz, the popular character-driven brand with over 10 million fans across social media platforms.

    • This highly-anticipated collaboration aims to grow the Ketnipz IP on a global scale, leveraging LINE FRIENDS’ storytelling expertise, global infrastructure and creative vision.

    • The partnership will focus on expanding Ketnipz’s presence in key markets such as North America and Asia through licensing opportunities, brand collaborations and original content development.

    With a strong fanbase in Europe and the U.S., Ketnipz brings a unique cultural resonance that, combined with LINE FRIENDS’ global reach, is expected to strengthen both brands’ influence in the international IP landscape.

    LINE FRIENDS (corporately known as IPX) is proud to announce its partnership with Ketnipz, the UK-born character IP that has captured the hearts of over 10 million fans worldwide, through its unique illustrations, relatable story-telling and always-uplifting messages. The partnership grants rights for Ketnipz in South Korea and China, with plans to scale IP activities across various countries and regions, including North America.

    Ketnipz, created by Welsh artist Harry Hambley in 2016, has gained viral popularity primarily in Europe and North America through its genuine, relatable content, with themes of self-love and positivity. The brand began with just one character “Bean” but has since expanded its universe with additional characters such as ‘Nana Bean’, ‘Catto’ and ‘Doggo’. Ketnipz holds a strong online presence through social media platforms, including Instagram, TikTok and YouTube, with over 10 million global fans following. The brand has extended its IP global footprint through collaborations with major global companies like McDonald’s, Instagram, Casetify and Samsung.

    LINE FRIENDS, with over a decade of expertise developing its globally loved original character IPs like LINE FRIENDS and BT21, is well positioned to partner with Ketnipz and expected to bring the unique identity of Ketnipz through Gen Z trends worldwide. The partnership will expand its business not only in Asia but in Europe and North America.

    LINE FRIENDS plans to leverage its IP business capabilities to expand Ketnipz’s presence across Asia while solidifying its leadership in the global IP market. By utilizing its broad network of LINE FRIENDS flagship stores, partnerships with major global brands and diverse business models including licensing, collaborations and content development, LINE FRIENDS will be expanding Ketnipz’s business in Asia and North America.

    LINE FRIENDS has previously led the successful expansion of South Korean IPs such as JOGUMAN, DINOTAENG and MONAMHEE, offering unique IP experiences to fans beyond the home country. The company expects partnering with Ketnipz will further strengthen its presence in the Western market.

    LINE FRIENDS representative stated, “Ketnipz IP has delivered joy and connection with their audience through its heartwarming messages and storytelling. As a leader in global IP business, we believe the company can bring great success with Ketnipz in Asia as well as global markets. Building on our successful global expansion with South Korean IPs, we expect to lead the UK-based IP Ketnipz into the Asian market and will continue to discover character IPs to bring new IP experiences for global fans.”

  • Maybank Indonesia converts Indian operations to Intellectual Property branches

    Maybank Indonesia converts Indian operations to Intellectual Property branches

    Intellect Design Arena Limited, a specialist in applying true Digital Technologies across Banking, Financial Services & Insurance, announced that Bank Maybank Indonesia one of the largest banks in Indonesia has gone live with Intellect’s Integrated Treasury Management System(ITMS)-OneTreasury for their Indian operations.

    The centralized treasury management solution from Intellect’s Risk, Treasury and Markets (iRTM) division has enhanced operational efficiency across asset classes and enabled overseas branch to eliminate dependence on intensive manual operations. The entire process of solution deployment, User Acceptance Testing (UAT) and data migration was completed in a span of 7 months.

    The product implemented will play a key role in the bank’s treasury operations in India. This robust and functionally rich ITMS solution is compliant with the RBI regulations and integrates seamlessly with the Bank’s Core Banking System. The solution suite implemented will enable its Indian customers to trade across Fixed Income, Money Market and Foreign Exchange securities electronically and mitigate the risk associated with these trading activities. The flexible data upload facility aids decision makers to make insightful decisions on time by reducing manual intervention and minimizing errors. Bank’s need for a treasury solution which could be implemented in quick time frame for mobilizing operations was possible by Intellect’s Rapid Implementation Methodology which allows the bank to transfer and deliver a working system in a span of couple of months inclusive of go-live.

    Commenting on the successful go-live, Pravin Batra, CEO, India, Bank Maybank Indonesia said, “We are happy to have chosen the stable and functionally rich solution from Intellect to manage our treasury operations in India. This implementation has been smooth and has enabled us to meet India-specific regulatory needs in line with our business objectives.

    We are extremely delighted to see the outstanding team effort put forward by team Intellect during implementation. At Maybank we believe in providing superior customer experience, with a stable treasury system from Intellect we are confident of providing an unprecedented service and banking experience. We look forward to further strengthening the relationship
    between Maybank group and Intellect Design Arena going forward.”

    Venkatesh Srinivasan, Chief Executive Officer, Risk, Treasury & Capital Markets, Intellect Design Arena Limited said, “Bank Maybank Indonesia’s choice of Integrated Treasury Management System, Intellect OneTREASURY, to power their foreign branch operations is yet another testimony to the superior functionality of our solution and our leadership in the country’s treasury management space. The cost effective OneTREASURY solution meets the Indian regulatory requirements which will enable the bank to achieve its business objectives and improve its competitiveness in the international marketplace.”

    The advanced scalable OneTREASURY solution enhances productivity and enables centralized decision making for the bank. Customers of the Indian branch will now have access to a user-friendly treasury system which centralizes operations and provides operational efficiency through complete automation and seamless integration of treasury functions.

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  • Alibaba hosts intellectual property event

    Alibaba hosts intellectual property event

    Chinese online commerce giant Alibaba Group has hosted an inaugural Rights Holders Collaboration Summit involving international brands and the intellectual property (IP) enforcement community to enhance collaboration in the fight against infringements.

    More than 100 Chinese and international brands as well as trade associations attended the event, including Adidas, Apple, Burberry, Hewlett Packard, Louis Vuitton and Mars, the Chinese British Business Council (CBBC) and the Quality Brand Protection Committee (QBPC).

    Alibaba also announced the launch of the IP Joint-Force System, an online platform designed to streamline IP-related communications between the group and brands. The system aims to build a more collaborative working relationships with international brands as Alibaba continues its fight against counterfeits and IP infringement.

    New challenges

    With eCommerce becoming a way of life and the internet sector continues to evolve, brands and online marketplaces alike face new IP enforcement challenges, says Alibaba Group chief platform governance officer Jessie Zheng.

    “As the leading online marketplace, we have a responsibility to all our constituents to govern our platform and find innovative solutions. The Rights Holders Collaboration Summit and IP Joint-Force System are a couple of the many ways Alibaba is working closely with rights holders in our efforts to eradicate counterfeits both online and offline.”

    All brands in the “Good Faith Takedown” program are eligible for the IP Joint-Force System, which came into effect this month. This Alibaba program was launched last year to expedite the notice-takedown process for brands that submit valid counterfeit complaints. Many of the more than 700 brands involved in the program are participating in the first phase of the IP Joint-Force System, including Adidas, Apple, Mars, Philips and Procter & Gamble.

    With more than a billion products listed across its marketplaces at any given time, Alibaba Group’s data analytics and processing technologies enabled it to remove more than 120 million infringing product listings last year, which is eight times the number of counterfeit products removed based on takedown requests from brands.

    Dedicated support

    For the IP Joint-Force System, each participating brand is assigned a dedicated online portal and Alibaba account manager to enhance collaboration, heighten transparency around IP enforcement efforts, and reinforce mutual understanding and trust. The system enables Alibaba to directly and efficiently seek information from rights holders regarding suspected counterfeit product listings.

    It also lets brands identify the authenticity of a product and easily notify Alibaba of any infringements. Alibaba will then initiate the Good Faith Takedown process and immediately remove the listing without subsequent correspondence with the brand.

    “The IP Joint-Force System is a revolutionary industry solution that will redefine how IP enforcement is conducted in the digital age – where brands and eCommerce marketplaces work collectively and strategically to combat counterfeiters,” says Alibaba Group head of global IP enforcement Matthew Bassiur.

    “This is one of several game-changing approaches Alibaba will be advancing to both simplify and greatly enhance our overall enforcement process.”

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