Retail News CRM

Tag: iPhone SE

  • The iPhone SE 4 will be introduced in just days

    The iPhone SE 4 will be introduced in just days

    The eagerly awaited iPhone SE 4 could be unveiled next week, as soon as February 11th according to Bloomberg. While the so-called “budget model” could be introduced in days, it might not be released until later in the month according to sources who are familiar with the matter. The iPhone SE 4 will be the first iPhone SE model to do away with the old-school design. Instead of holding a new product event for the new iPhone. Apple will reportedly announce its arrival on its website.

    The iPhone SE 4, codenamed V59, is expected to replace Touch ID with Face ID and feature the edge-to-edge display that debuted with the iPhone X in 2017. To help it run Apple Intelligence, even though the phone’s design is based on the iPhone 14, the phone will be powered by the 3nm A18 application processor that runs the iPhone 16 and iPhone 16 Plus. It also will be equipped with 8GB of RAM, the minimum amount of memory required to run Apple Intelligence.

    In another first for the iPhone SE 4, the device will reportedly feature the brand new in-house designed and developed Apple 5G modem chip replacing the Snapdragon 5G modem that Apple has been using. If things go well, Apple’s modem chip might be used on all of the new iPhone 17 models expected to be released next September.

    Inventory of the current iPhone SE 3 model, released in 2022, has been drying up at U.S. Apple Stores, typically indicating that a new model is on the way. Customers coming into Apple’s retail locations seeking a certain configuration of the device have been turned away because of the lack of inventory. To show how hard it is to find the iPhone SE 3 in the U.S., Bloomberg says that the iPhone SE 3 in red with 256GB of storage isn’t shipping in the U.S. until March. However, it appeared to us that February 8th is the shipping date for all such variants of the device for orders placed in Apple’s online store.

    The iPhone SE 3 starts at $429 for the 64GB model, rises to $479 for the model with 128GB of storage, and tops out at $579 for the unit with 256GB of storage. Considering the new changes to the iPhone SE 4 and the recent 10% tariff on imports from China to the U.S., pricing for the iPhone SE 4 in the states could be higher than the cost of the currently available model.

    Besides unveiling the iPhone SE 4 on February 11th, we could see Apple also introduce the PowerBeats Pro 2 earbuds. The big news here is that they could be the first earbuds from an Apple brand to include a heart rate monitor, a feature Apple wants to include with future AirPods.

    Returning to the rumored specs for the iPhone SE 4, Apple plans on relying heavily on computational image processing by equipping the phone with only one rear camera backed by a 12 MP sensor. This is also what Apple is supposedly planning for the ultra-thin iPhone 17 Air model that could be released this coming September. Google got away with doing something similar for years on its early Pixel models. Despite using just one 12 MP camera on the back of the Pixel 2 XL, for example, Google’s computational photo capabilities helped to give Pixel devices a reputation for taking great photographs.

    The iPhone SE 4 will reportedly have an aluminum build, an IP68 dust and water resistance rating, and a 3279 mAh capacity battery. The latter is the same capacity battery used to keep the lights on the iPhone 14. The latest word on the notch vs. Dynamic Island battle for the iPhone SE 4 comes from the co-founder and CEO of Display Supply Chain Consultants Ross Young. With a very high mark for accuracy, Young says that the iPhone SE 4 will feature the notch.

    In case you were wondering, the OG iPhone SE was released on March 31, 2016 with a 4-inch display, 2 GB of RAM, and it carried the Samsung built A9 application processor. The latter was built on Samsung’s 14 nm FinFET process. The price of the device started at $399 for the 16 GB model and rose to $499 for the 64 GB version.

    Lees ook:

    Lees ook:

  • iPhone SE hits stores in Taiwan, received mixed reaction

    iPhone SE hits stores in Taiwan, received mixed reaction

    Sales of Apple Inc.’s latest smartphone offering, the iPhone SE, began in Taiwan Thursday, last April 7, with retailers and telecom companies reporting mixed consumer reactions.

    Data Express, a chain selling Apple products and accessories, said all iPhone SE devices available across its 51 outlets were sold out on the first day, and the 64G model was the best seller.

    The 64G model, priced at NT$19,500 (US$601.32), was also the most popular at electronics chain Tsann Kuen, since the model had sold out at all 300 stores during the first hour after sales began.

    Tsann Kuen also pointed out that over 80 percent of iPhone SE smartphones sold by the chain were either the gold or rose gold versions.

    Neither chain gave their exact sales figures.

    Telecom companies, which began accepting pre-orders March 29, did not see the same enthusiastic consumer response as the retail chains.

    Taiwan Mobile Co. said initial sales of the iPhone SE were weaker than the iPhone 6S that hit the Taiwanese market last October.

    Taiwan Star Telecom Corp., a smaller player in the mobile service market, also saw weaker sales of the iPhone SE than the iPhone 6S, citing local consumers’ preference for phones with a larger screen.

    The iPhone SE features a 4-inch screen, while the iPhone 6S comes in two sizes — the standard model with a 4.7-inch screen and the Plus model with a 5.5-inch screen.

    Taiwan Star said over half of the pre-orders for the iPhone SE it received were made by people aged between 25 and 34, and this showed the new phone’s lower pricing appealed to younger consumers.

    Far Eastone Telecommunications Co. said there were consumers asking about the iPhone SE at its outlets, but buying momentum is not expected to pick up until people learn more about the new model through word of mouth.

    Lees ook:

    Lees ook:

  • iPhone SE launch date revealed

    iPhone SE launch date revealed

    The Asia-Pacific iPhone SE launch dates have been revealed.

    In Asia-Pacific, customers in Australia, China, Hong Kong, Japan, New Zealand and Singapore will be able to order the new handset model beginning Thursday, March 24, with availability beginning Thursday, March 31.

    The iPhone SE will be available “in early April” in India and Taiwan, but release dates were not given for other Asian markets.

    The new iPhone SE marks a philosophical shift into a lower price bracket for the tech giant, with the SE essentially an evolution of the old iPhone 5 product with features previously only found in the larger iPhone 6 models.

    iPhoneSE-RsGld-3Angles-LockScreen-PR_US-EN-PRINT

    Apple says the SE is the world’s most powerful phone with a four-inch display, “reinvented from the inside out, giving customers a powerful, full-featured iPhone no matter which model they choose”.

    The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, offering longer battery life and less energy use. It features M9, Apple’s new generation motion coprocessor and faster wi-fi.

    Pricing will start at US$399 in the US for a 16Gb model, with prices yet to be revealed for Asian markets.

    But both the tech and business community appeared underwhelmed by Apple’s launch overnight, which also included a new 9.7 inch iPad Pro and cheaper models of the Apple Watch.

    “Given the softness of Apple’s performance last quarter, today’s event was an opportunity for the company to start regaining some of the momentum it has lost,” commented Neil Saunders, CEO of retail analyst Conlumino.

    “Unfortunately, this opportunity was largely squandered with fairly mundane product updates being the sole focus of the occasion. Gone was the sense of wow, gone was the sense of excitement that makes consumers want to dash out and get the latest Apple products.”

    Saunders says the technical ability and engineering prowess of Apple is indisputable, but the launch unveiled little more than tweaks.

    “As such they will likely little to persuade consumers, especially in saturated core markets like the US and the UK, to rush out and upgrade. The one slight positive is that some of the cheaper price points, across lines like Apple Watch and the new smaller iPhone, will allow Apple to penetrate some consumer segments that have, hitherto, found its products too expensive.

    “However, that Apple should need to focus on price is a worrying sign and a reversal on the previous position that its products were so innovative and cutting edge that it was able to command a premium.”

    Saunders concluded that Apple needs to come up with “revolutionary rather than evolutionary product” this year.

    “It has failed to do so at this event, which does not bode well for future sales or market share.”

     

    Lees ook:

    Lees ook:

    Lees ook: