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Tag: iQIYI

  • Siam Piwat Expands Chinese Partnerships to Target 1 Billion Consumers

    Siam Piwat Expands Chinese Partnerships to Target 1 Billion Consumers

    Bangkok mall developer Siam Piwat expanded its digital partnership network across China in September 2026 to reach more than 1 billion travellers before they depart for Thailand.

    The tie-up connects the group’s OneSiam retail loyalty card to platforms run by Huawei, Alipay+, WeChat, UnionPay and streaming service iQIYI.

    Under the agreement, Siam Piwat will integrate visitor passes and shopping discounts directly into Huawei’s operating ecosystem. That system covers 400 million mobile devices and 200 million wearable users. Chinese travellers can access shopping perks, browse luxury collections and settle transactions through Alipay+ and UnionPay before arriving in Bangkok. Participating malls include Siam Paragon, Siam Center, Siam Discovery, IconSiam and Siam Premium Outlets Bangkok.

    Payments and Pre-Trip Booking Integrations

    Marketing campaigns, influencer content and booking services will sit directly inside Chinese digital channels to pull footfall into Bangkok. A separate collaboration with streaming platform iQIYI will pair Chinese entertainment intellectual property with offline pop-up events and retail promotions inside Siam Piwat properties.

    Integrating the OneSiam Global Visitor Card into WeChat connects digital wallets, customer service and curated retail offers inside a single mini-program.

    “Our goal is to drive quality tourism that prioritises ‘value’ over ‘volume’,” said Mayuree Chaipromprasith, president of corporate partnership and communications at Siam Piwat.

    Competition For Inbound Luxury Tourist Spending

    Thai retail landlords are racing to lock in Chinese tourist spend well before travellers land at Suvarnabhumi Airport. Central Pattana and The Mall Group spent two years expanding their digital payment checkouts. Siam Piwat is taking a different route. It bets that embedding its loyalty programme inside foreign hardware and payment apps will secure high-spending shoppers before departure.

    Execution on the ground remains the main test. Funnelling overseas digital engagement into physical mall traffic requires luxury brands to provide dedicated inventory and multilingual staff on site. Without both, tourist spending disperses across competing retail strips in downtown Bangkok.

    Earlier Ties Built During Pandemic Downturn

    Siam Piwat first partnered with Huawei in 2020 to build a shared digital platform during the pandemic travel freeze. Teams tested IT systems during the lull before linking with regional payment operators. That infrastructure now manages cross-border data and loyalty perks across the developer’s core Bangkok shopping assets.

    Technical teams at Siam Piwat and UnionPay will complete cross-border transaction testing ahead of the next regional holiday travel peak.

  • JD.com surprises with first profitable quarter

    JD.com surprises with first profitable quarter

    JD.com profit soared 50 per cent after a 39 per cent increase in sales during the Chinese online retailer’s latest quarter.

    Its unaudited results for the three months to the end of September show revenue of RMB83.7 billion (US$12.6 billion), with a record 50.3 per cent surge in gross profit to RMB13 billion. Non-GAAP gross profit was RMB12.8 billion, up 51.9 per cent.

    Active customer accounts increased by 34 per cent to 266.3 million in the 12 months to September 30.

    Chairman/CEO Richard Lio says the company is building robust product content and enhancing user engagement with innovative tools that enable brands to launch highly targeted online marketing programs.

    “The scale economies of our model are becoming clearer with every quarter,” says CFO Sidney Huang. “Looking ahead, we will continue to prioritise investments in technology and leading R&D talent as we execute on our vision to revolutionise China’s retail industry.”

    While releasing its third-quarter figures, JD.com also listed its latest business developments…

    In October, JD and Tencent expanded their partnership with the launch of a marketing initiative that integrates insights on consumer behaviour from Tencent’s social-media platforms with online and offline shopping data from JD and its brand partners. As well as enabling more precise target marketing, the move benefits consumers by offering them wider access to sales promotions and preferred discounts.

    Strategic partnerships

    During the past three months, JD.com also formed strategic partnerships with Baidu, iQIYI, NetEase, Sogou and Qihoo 360 with their big-data resources, massive user bases and AI algorithm technologies.

    JD also continued to strengthen its position among top-tier international brands, expanding its partnership with high-fashion brand Armani with the opening of official online stores for Armani Exchange and Emporio Armani.

    JD Worldwide also launched flagship stores for such companies as Reckitt Benckiser, Spectrum Brands and Tiger, while its new Toplife platform attracted marquee brands like Dyson, La Perla, Rimowa (LVMH) and Trussardi.

    During the quarter, JD Logistics test-launched an unmanned sorting centre, the first of its kind in the logistics industry. JD also signed agreements to lay the groundwork for the rollout of China’s largest drone network.

    In September, JD Logistics expanded its environmentally friendly logistics and packaging campaign, working with brands including  Johnson & Johnson, Kimberly-Clark, Lego, L’Oreal, P&G, Nestle, Unilever, Watsons and Wrigley. The aim is to minimise environmental impact by cutting back on packaging materials.

    Customer demand

    JD also enhanced its fresh product offerings during the quarter to meet customer demand. In July, it launched the Canadian Fresh Food Pavilion, the first country pavilion for fresh products on the JD.com platform. Live lobsters from Canada can now be delivered to customers’ doorsteps in China in as little as 48 hours. During JD’s Super Canadian Day, 140,000 lobsters were sold within 24 hours.

    In September, JD.com, JD Finance, Central Group and Provident Capital announced agreements to establish two JVs in Thailand covering e-commerce and fintech services, with an aggregate investment of $500 million. JD.com is providing its expertise in technology, e-commerce and logistics while Central Group is drawing on its retail store network, brand and merchant relationships, and retail behaviour insights from its loyalty program.

    In October, JD and Sam’s Club launched a promotion offering customers discounted bundled memberships for Sam’s Club and the JD Plus paid-for membership service.

    By the end of October, JD.com JV New Dada had partnered with 146 Walmart stores and 301 Yonghui stores, as well as many other supermarkets and grocery stores, to provide online fresh grocery shopping with one-hour home delivery.

    At the end of September, JD.com had 405 warehouses and provided scheduled delivery services in 250 Chinese cities. It had about 160,000 merchants on its online marketplace, and 137,975 full-time employees.

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