Jeanswest is partnering with Cotton Australia to launch its largest woven womenswear collection, with the summer collection set to hit stores on September 19.
The fashion retailer said the collection continues its commitment to traceability and ethical sourcing in manufacturing, with the partnership the next step in delivering world-class woven product for its female consumers in partnership with a local agricultural industry.
Unveiling its plans at a media event held at the Sydney Opera House yesterday, Jeanswest said the collection taps into key trends for the coming season.
“The soft stripes, embroidery, and tie detailing align with the trends we’re seeing come through for this summer, and of course we’ve included a pair of jeans; a beautifully crafted ripped and repaired slim boyfriend fit that customers will love,” said Lisa Hunter, Womenswear senior product manager for Jeanswest,,
“This collection is an Australian fashion story, so in designing the product we’ve really worked to ensure there’s something new in this range for every woman, across all ages and body shapes.”
In developing the range, Jeanswest joined Cotton Australia on a farm tour in Narrabri, northern NSW for further understanding of the industry and its processes.
“We were thrilled to be standing in a cotton field, where it all begins, at the very start of a manufacturing supply chain, said Hunter.
Adam Kay, CEO of Cotton Australia, said Aussie cotton is grown under the world’s best environmental social practices and produces a high quality ethical end product,
“Buying Australian Cotton not only means a quality, sustainable product – it also means you’re standing beside farmers, and the 150 local communities they support across Queensland and New South Wales where cotton grows,” he said.
The collection will launch in-store and online across Australia and New Zealand.