US golf lifestyle brand Malbon Golf is expanding its retail presence in China with locations in Shanghai and Beijing as part of its broader market expansion strategy.
Founded in Los Angeles in 2017, the company has partnered with TKG Lifestyle to support its rollout, with Hangzhou and Shenzhen among the next markets in its pipeline.
Tier-one footprint and localized store designs
Earlier this year, the brand opened its first Mainland China flagship at Shanghai’s Jing’an Kerry Centre, followed by a second location in the West Bund and a store at Beijing’s Taikoo Li Sanlitun.
Its Shanghai stores combine golf and streetwear aesthetics with references to local culture, with the West Bund site incorporating vintage imagery, creative elements, and interactive golf features. The Taikoo Li Sanlitun store in Beijing features localized design elements alongside city-specific apparel and lifestyle collections.
The streetwear crossover in Chinese sports retail
China-exclusive products form part of the company’s local strategy, with city-specific collections developed alongside its core golf apparel and accessories. Malbon’s partnership with TKG Lifestyle also extends to other regional markets, including Vietnam and the Philippines.
Earlier expansion steps
Malbon operates at the intersection of golf and lifestyle fashion, with collections and collaborations spanning apparel, accessories, and cultural partnerships since its founding in 2017. The planned expansion into Hangzhou and Shenzhen will further extend the label’s footprint across major Chinese cities.