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Tag: jolibee

  • Jollibee Launches Exciting New Campaign ‘Gamejoy’ to Break into the Gaming World

    Jollibee Launches Exciting New Campaign ‘Gamejoy’ to Break into the Gaming World

    Jollibee has just rolled out an exciting initiative across its stores in the Philippines, introducing Gamejoy, a campaign that lets customers score in-game credits simply by enjoying their meals. With this innovative approach, every Gamejoy Combo meal unlocks special Gamejoy Credits—Jollibee’s brand-new virtual currency.

    The Sweet Taste of Rewards

    These enticing credits can be redeemed through UniPin, a popular e-wallet platform catering to gamers, opening up a treasure trove of over 10,000 games from leading publishers like Garena, NetEase, and OurPalm. It’s not just chicken and fries; it’s your ticket to an exhilarating gaming experience!

    A Vision to Connect

    According to Dorothy Dee Ching, Jollibee’s VP and head of marketing, the objective was to create a rewards system that transcends genres and platforms—a perfect blend of food and fun. Joey David-Tiempo, CEO of Octopus & Whale, emphasized that the campaign needed to be more than a standard brand association. “This is Jollibee—a global Filipino icon,” he remarked, adding that the concept had to resonate culturally and be seamless enough for everyone, regardless of whether they’re into Call of Duty Mobile or Eggy Party.

    Game On with Every Meal

    By purchasing designated meals, customers earn in-game value, each combo paired with a unique code to unlock Gamejoy Credits. It’s a fun twist on dining out that elevates the experience beyond just a meal. Who knew your lunch could become a gaming adventure?

    Questions & Answers

    What is the purpose of the Gamejoy campaign?
    The Gamejoy campaign aims to reward customers with in-game credits for purchasing meals, allowing them to enjoy over 10,000 games through the corresponding credits.

    How do customers earn Gamejoy Credits?
    Customers earn Gamejoy Credits by purchasing Gamejoy Combos, which come with codes that unlock the credits for use in the UniPin platform.

    Why is the campaign significant for Jollibee?
    This campaign is notable as it blends the food experience with gaming, tapping into a cultural connection and creating a rewards system that appeals to a wide audience of gamers, making dining with Jollibee a more interactive experience.

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  • Jollibee to enter Scotland

    Jollibee to enter Scotland

    International fast-food chain Jollibee has announced that it will open its first Scottish restaurant in Edinburgh and its second store in Glasgow.

    The company will open its Edinburgh store next Thursday in Princes Street with the second store opening a month later in Glasgow.

    The restaurant will serve halal meat to cater to all communities in both cities. In the last 18 months, overall UK sales rose by 417%.

    Jollibee was originally founded in 1978 and has more than 1,500 stores across 17 countries, including the USA, Canada, Spain, Italy, Philippines, Singapore, Vietnam, UAE, and the UK in England and Wales.

    The first Jollibee in the UK opened in London in 2018 and has since added another eight locations to the map including Cardiff, Newcastle, Liverpool, Leeds, and Leicester Square in London’s West End.

    Ernesto Tanmantiong, chief executive at Jollibee Group, said: “This is an important moment for us as we introduce Jollibee to Scotland with not one, but two restaurants launching within a month, showing our commitment to expand in Europe.

    “We are looking forward to serving our Scottish customer’s delicious food in a joyful restaurant experience. We know there are many in Scotland who have waited a long time for Jollibee to arrive and we’re excited to see the local communities experience Jollibee for the first time.”

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  • Jollibee’s 250th store opened in North America

    Jollibee’s 250th store opened in North America

    Philippines fast food operator Jollibee is planning to hit 150 locations in the US within five years, up from its current 37. The company’s CEO Ernesto Tanmantiong said: “The fried chicken market in the US is quite huge. This is just the first leg of our journey, to be one of the major players in the fried chicken market.”

    The company has also announced plans to open 100 additional stores in Canada, part of its strategy to become on of the world’s top five quick-service restaurants.

    Jollibee operates 4300 stores in 20 countries, and has a portfolio of 14 brands.

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  • Strong Filipino population draws fast food chain Jollibee to expand its reach in Canada

    Strong Filipino population draws fast food chain Jollibee to expand its reach in Canada

    The growing Filipino population in Canada has been catalyst for the biggest fast food chain in Asia to expand its market into Canada.

    Jollibee, a Filipino fried chicken restaurant with more than 1,000 locations in the Philippines, is opening its third Canadian location this weekend in Toronto.

    “People are very excited for the Easter Sunday opening,” Maribeth dela Cruz, vice president and general manager of Jollibee North America, told in a phone interview.

    “There’s going to be really long lines.”

    Jollibee has developed a bit of a following for its famous fried chicken, pineapple-topped burgers, peach-mango pie and spaghetti.

    Dela Cruz says the decision to expand into the Toronto market made sense because of the sheer volume of Filipinos in the region. She estimates there are about 300,000 Filipinos living in Ontario with roughly 30,000 of them living within a five-mile radius of their new Scarborough location.

    The 2016 Census indicates there are 837,130 Filipinos living in Canada, making it the third largest Asian Canadian group. The population grew by 26 per cent from 2011 to 2016.

    “The Filipino population in Canada continually grows and we’re very optimistic it will be a good market for us,” she said.

    Jollibee began expansion into North America in 1998, with the Toronto location being the 40th franchise to open in the continent. The two other Canadian locations are in Winnipeg.

    “North American expansion has been very encouraging, especially in locations where there are a lot of Filipinos,” said dela Cruz.

    When the first Canadian location opened in Winnipeg back in December 2016, dela Cruz says customers lined up in -30 C weather to get a taste of their fare.

    Jollibee provided the dedicated fans who camped overnight with heated trailers.

    “Winnipeg actually has a large Filipino population as well,” said dela Cruz. “We expect it’s going to be even bigger here in Toronto.”

    Jollibee has plans to continue expanding in North America and Canada, with locations in New York City, Las Vegas and somewhere in California all expected shortly.

    The Manila-based company is expected to open an Edmonton restaurant in a couple years with additional plans for locations in Mississauga and downtown Toronto.

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  • Jollibee opens 27th store in Davao

    Jollibee opens 27th store in Davao

    They say Jollibee is an indicator of progress. There’s this notion that when there is a branch of Jollibee in a place, it can be considered as a city. This may not be necessarily true but no one can argue that Jollibee, indeed, is an indicator of progress as it genuinely brings happiness to a place through its good food and “happy place” set-up. This year, Dabawenyos living near Puan, Davao City have more reasons to be happy as Jollibee – Puan branch opened last January 19.

    The newest store is the 27th branch of Jollibee in Davao City and 130th in Mindanao. It is open 24 hours and has a Drive Thru store. Just like any store opening, it started with a blessing a day earlier, a ribbon-cutting ceremony on the day and a Chicken Joy toast. The store team was also introduced to the customers. The first-day customers were also entertained with a Jollitown Dance by the Jollibee store management team. LanghapSarap meals were also offered to those who graced the event.

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  • Jollibee eyeing a late 2018 opening for Guam

    Jollibee eyeing a late 2018 opening for Guam

    The Jollibee corporate office in the Philippines has confirmed that the Filipino fast-food giant will once again open a branch on Guam later this year.

    The target opening is the fourth quarter of 2018, according to a statement from the corporate office.

    Maxi D. Peralta Jr., assistant vice president and head of international franchising at Jollibee Foods, spoke on behalf of the company. Peralta stated Jollibee’s first store on Guam will be located in the vicinity of Marine Corps Drive and Route 16/Army Drive in Dededo.

     “We have carefully chosen a location that is strategic and within Guam’s main retail circulation,” Peralta told.

    Micronesia Mall location?

    According to reports received, the new Jollibee will be built within the Micronesia Mall compound, although mall management has yet to confirm the reports.

    Peralta said the company cannot disclose the franchisee’s name yet.

    “As a preferred strategy for expansion and similar to our approach in other markets, we have already awarded a territory franchise for Guam,” Peralta told. “Our franchise partner has successful business interests in Guam and the Philippines.”

    Overseas expansion plans

    Known for its crispy fried chicken, sweet spaghetti and other Filipino twists on patties, hot dogs, egg rolls and noodles, Jollibee’s Guam re-entry was announced as part of its overseas expansion plans.

    Jollibee Chairman Tony Tancaktiong spoke to Manila media about Jollibee’s overseas plans after the company’s latest annual stockholders meeting in July 2017. Guam was mentioned in the list of planned franchise locations.

    Jollibee had two franchise-run restaurants on Guam and two on Saipan, but its Marianas presence ended more than a decade ago as the islands went through an economic downturn. Jollibee also had trouble competing with Guam players that offered larger portions.

    The company builds, runs and franchises quick-service restaurants. A Jollibee international franchise applicant must have a minimum net worth of $5 million, according to the company’s website.

    Internationally, Jollibee had 139 stores with 32 in the United States, 72 in Vietnam, 13 in Brunei, one in Hong Kong, two in Singapore and 19 in the Middle East, according to the company’s profile for investors.