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Tag: K-Pop

  • BlackPink’s Jennie Rocks Ray-Ban: New Global Brand Ambassador Brings K-pop Style to Eyewear

    BlackPink’s Jennie Rocks Ray-Ban: New Global Brand Ambassador Brings K-pop Style to Eyewear

    Global eyewear leader, Ray-Ban, has announced Jennie Kim, from the K-pop girl group, Blackpink, as its newest worldwide brand ambassador. This engagement aligns with the brand’s strategy of exploring partnerships in the music and fashion spheres.

    The Campaign

    The campaign showcases minimalist imagery punctuated with deep red accents, mirroring Jennie Kim’s stage identity as Jennie Ruby Jane. The visuals are designed to resonate with her vibrant persona and dynamic stage presence.

    Curated Collection

    In conjunction with this announcement, Ray-Ban has launched a six-piece capsule collection, curated by Jennie Kim. This range encapsulates her personal style, serving as an extension of her aesthetic appeal.

    The collection features a mix of existing silhouettes, including the Daddy-O and Alix models. Additionally, it includes frames from Ray-Ban’s Asian Design Collection which boasts low-bridge fits and retro-inspired details, combining modern aesthetics with a nostalgic touch.

    Jennie Kim on the Partnership

    Expressing her delight at the partnership, Jennie Kim shared, “I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning.” She further added, “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive, and easy to live in.”

    Questions & Answers

    Who is the new global brand ambassador for Ray-Ban?
    Jennie Kim, from the K-pop girl group Blackpink, is the new global brand ambassador for Ray-Ban.

    What is special about the new Ray-Ban campaign?
    The campaign features minimalistic visuals with deep red accents that reflect Jennie Kim’s stage persona, Jennie Ruby Jane. Along with this, a six-piece capsule collection curated by Jennie herself has been launched.

    What does the curated collection by Jennie Kim include?
    The collection includes existing models like the Daddy-O and Alix, as well as frames from Ray-Ban’s Asian Design Collection that feature low-bridge fits and vintage-inspired details.

  • Korean Wave Drives Tourism Boost: Retailers Enhance Strategies To Meet K-culture Demand

    Korean Wave Drives Tourism Boost: Retailers Enhance Strategies To Meet K-culture Demand

    The rising popularity of South Korean culture, often referred to as the ‘Korean Wave’, is driving record numbers of international tourists to the country. In response, South Korean retailers are intensifying their marketing strategies to cater to the growing demand for K-beauty products, K-pop merchandise, and unique cultural experiences.

    Boost in Tourist Numbers

    Data from the industry, released on October 19, indicated that the number of foreign tourists visiting Korea between January and August reached 12.38 million. This is a 16 per cent increase compared to the same time frame in 2024 and even exceeds pre-pandemic levels in 2019 by nearly 8 per cent. Capitalizing on this influx, retailers are offering a variety of services such as beauty consultations, pop-up stores, and immersive events that blend modern retail with traditional Korean culture.

    Beauty and Tourism Merge

    One of the leading health and beauty retailers, CJ Olive Young, expanded its ‘personal shopper’ and skin consultation services at its flagship stores, which are typically frequented by foreign visitors. At its Central Gangnam location, tourists can schedule a 45-minute personalized shopping session via the travel platform Klook. These sessions include product recommendations and makeup advice.

    At Olive Young N Seongsu, guests are offered skin and scalp analysis, personalized color consulting, and custom beauty tutorials. A company spokesperson highlighted the high interest of foreign tourists in understanding K-beauty trends and receiving customized product advice. They noted that foreign customers now constitute 60 to 70 per cent of consultation users at the Seongsu branch.

    Olive Young has also introduced K-pop pop-up stores at its Myeongdong, Seongsu, and Hongdae locations. These stores allow shoppers to buy albums and receive exclusive photo cards, a strategy aimed at capturing the worldwide K-pop fan base.

    Convenience Stores and Duty-Free Retailers Participate

    Convenience store chains are also morphing into mini K-culture centers. GS25’s “New Annyeong Insadong” location features an AI-powered beauty device that analyzes a visitor’s facial shape and personal color, providing immediate product recommendations that can be bought on-site.

    Seven-Eleven, under Lotte Group, has established special retail zones that sell albums and merchandise from popular groups like SF9, NCT Wish, and Seventeen.

    Duty-free retailers are also providing experiences beyond shopping. Shilla Duty Free’s Seoul branch offers complimentary jjimjilbang (Korean sauna) vouchers to Taiwanese customers who buy a certain amount of K-brand products. Lotte Duty Free’s Myeongdong main store organizes postcard-writing events, allowing visitors to send messages overseas.

    Combining Pop Culture and Tradition

    Retailers are also leveraging the global interest generated by the Netflix animated film K-Pop Demon Hunters, which showcased traditional Korean medicine and crafts. Lotte Duty Free is issuing discount coupons to tourists visiting Seoul K-Medi Center, the real-life counterpart to the film’s setting.

    Hyundai Department Store’s The Hyundai Seoul recently hosted a traditional crafts event. Here, foreign visitors could create Korean accessories like norigae charms and bracelets, guided by English-speaking instructors.

    According to industry experts, these initiatives reflect the retail sector’s transformation beyond conventional shopping towards immersive experiences steeped in Korean culture. As articulated by a tourism official, “Korean retailers are no longer just selling products – they’re selling a piece of Korea itself.”

    Questions & Answers

    Q: What is the ‘Korean Wave’?
    A: The ‘Korean Wave’ refers to the global rise in popularity of South Korean culture, encompassing music, television dramas, films, fashion, and beauty trends.

    Q: How are South Korean retailers responding to the increased number of foreign visitors?
    A: Retailers are tailoring their services to cater to these visitors. This involves offering personalized shopping sessions, setting up pop-up stores dedicated to K-pop, and organizing events that blend modern retail with traditional Korean culture.

    Q: How are convenience stores participating in the trend?
    A: Convenience stores are transforming into mini K-culture hubs. For example, GS25 provides an AI-powered beauty device that provides immediate product recommendations, while Seven-Eleven sells albums and merchandise from various K-pop groups.

  • K-beauty brands vow to defend against Sephora South Korea onslaught

    K-beauty brands vow to defend against Sephora South Korea onslaught

    South Korea’s big-name beauty retailers are prepared to defend their market share from the launch of Sephora South Korea, which debuts this week.

    The first Sephora South Korea store will open in Parnas Mall in the upscale district of Gangnam in southern Seoul this Thursday, the company said. Spread across 547sqft, the store will feature hundreds of cosmetics, skincare, body and fragrance brands, along with its own private-label range.

    Sephora, part of the French luxury goods conglomerate LVMH Group, has nearly 3000 stores worldwide. The company has begun an aggressive expansion program in Asia, opening stores in Hong Kong, Singapore, Thailand and India.

    Sephora South Korea plans to open six stores and an official online store by the end of next year, along with 13 more nationwide by 2022.

    Sephora’s inroads come as the country is already full of Sephora-like stores, which are mostly operated by the country’s major conglomerates.

    Sales of beauty and drug products in the country came to US$4.74 billion last year, according to data compiled by Euromonitor International.

    Olive Young, run by retail conglomerate CJ Group, is considered a market leader with nearly 1100 outlets across the country. The stores feature hundreds of budget- and mid-range beauty-and-lifestyle products.

    Local retail giant Shinsegae also launched its first multi-brand beauty shop Chicor inside one of its department stores in December 2016, which houses not only luxury brands but also bargain cosmetics.

    The company currently has 22 such stores across the country and a flagship in Gangnam.

    The outlets also have a place where customers can try out makeup products for free and issues a credit card that offers discounts and other perks.

    “We were able to secure not only loyal but also potential customers by issuing a credit card that offers benefits, especially for those in their 20s and 30s who are hugely interested in beauty products and makeup,” said Lee Sung-hwan, a Shinsegae official.

    The company says it has issued 90,000 Chicor credits cards in about a year.

    Lotte Shopping Co, South Korea’s No. 2 retailer, also operates the drugstore LOHB, which sells mainly medical cosmetics. That chain opened a concept store in the Gangnam district last month that mainly targets customers in their 20s.

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  • K-pop girl-group Twice to open first pop-up store in Singapore

    K-pop girl-group Twice to open first pop-up store in Singapore

    K-pop girl-group Twice is to open a pop-up store called Twaii’s Shop in Singapore this month, marking its first Asia stop after the theme stores in Korea and Japan.

    Located at *Scape between October 12 to 14, Twaii’s Shop will feature more than 30 exclusive Twice merchandise items, including the Candybong light stick and Twaii-design T-shirt.

    The Twaii’s Shop will also set up a special lucky draw for fans to win a Twice-autographed album if they spend a S$50 or more on a single receipt.

    The South Korean group successfully held three sold-out concerts in Singapore with the most recent Twice World Tour 2019 Twicelights in July at Singapore Indoor Stadium. They also just released a mini album called Feel Special.

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  • The Best K-Drama Shows of 2019

    The Best K-Drama Shows of 2019

    Do you live for the drama? Then you’ve probably heard about some of the names in this article. Even if you have been living or traveling to countries such as China where Netflix geo-restricts their content, you have no excuse for missing out. You can easily fix the issue by using one of the best VPN for China to unblock restricted websites. These K-dramas bring back everyone’s favorite actors on screen in 2019. They can go from funny or sappy to heartbreaking in the blink of an eye. We have put together below a list of the best K-dramas of the year:

    Chief of Staff

    Chief of Staff is very similar to Netflix original series House of Cards. Chief of staff, Jang Tae-jun leads the game from the shadows while trying to rise to the top. The drama is right at home here, as there’s manipulation, criminal activity, scheming, illicit affairs, and of course lots of lying

    Sky Castle

    Sky Castle is a series that follows the story of four women part of the high-class South Korean society. The drama is created by the fact that these wealthy parents try to control every aspect of their children’s lives. Of course, they must face the consequences. One of the mothers is obsessing with getting her daughter enrolled in this elite university. She is willing to do whatever it takes to accomplish this mission. If you enjoy a soapy drama with a hint of comedy and romance, Sky Castle is definitely for you.

    Doctor Prisoner

    This K-drama follows the story of a skilled doctor (Namkoong Min) who has to work in prison after a malpractice incident costs him his hospital job. His ultimate goal is to get revenge on those who outed him and become the prison’s chief doctor. Kim Byung Chul and Choi Won Young from Sky Castle are also part of the cast.

    The Last Empress

    If you are the kind of person who enjoys the stress and often shouts at the screen at characters who can’t even hear you, this 52 episodes drama is perfect for you. However, it is not for the weak of heart. The action is set in an alternative reality in which South Korea is a constitutional monarchy. If you like a neat plot, things might get confusing. A musical actress marries the Emperor but ends up falling in love with the bodyguard. Meanwhile, a mysterious murder threatens the stability of the monarchy. How’s that for drama?

    The Fiery Priest

    The Fiery Priest is an action-packed crime show about a priest who can’t control his anger, some bad guys, a foolish detective, and a bad prosecutor. The 40-episode drama takes place in a wicked city where the leads investigate the murder of an older priest. Besides all the action and suspense, you are also at risk to laugh out loud.

    Angel’s Last Mission: Love

    This premiered KBS drama is about an angel who likes to get in trouble. While completing his duties on earth, he falls in love with Lee Yeon-Seo, a former ballerina. Dan becomes her guardian angel and tries to help her find true love, but ends up falling in love with her. This drama is filled with dancing, music and an intriguing story. K-pop fans will recognize the lead character, L (Kim Myung-soo) from the boy band Infinite.

    Arthdal Chronicles

    Arthdal Chronicles is an epic Netflix series about the dramatic power struggles that take place in a mythical ancient land. If you are a fan of drama and fantasy, this is the kind of thing you would appreciate. The cast doesn’t disappoint, featuring Song Joong-ki, Jang Dong-gun, and Kim Ji-won.

    My Fellow Citizens

    Choi Si-won, a member of Super Junior, returns this year on the big screen in the K-drama My Fellow Citizens.  His character, Yang Jung Kook is a conman who falls in love with a woman who hides a secret. Both were going through a hard time, so they find comfort in each other’s arms. She finally decides to confess her true identity on their wedding day. Warning, drama alert!

    My First First Love

    If you love binge-watching dramas, this is the right movie for you! You can find it streaming on Netflix now. This coming-of-age story follows the story of five college students sharing the same roof, so it’s pretty obvious things are going to get messy. The love triangle brings enough drama to keep you hooked. We also love seeing Ji Soo and Jinyoung together on the screen.

    Touch Your Heart

    Touch Your Heart is a really fun drama to watch. The action is set in a law firm where an actress caught in a scandal works as a secretary for a moody attorney. The reason why she does the job is to land a part in a famous writer’s drama. The leading actors have great chemistry, as they’ve played together in Goblin, another drama. Also, it’s another love story that takes place in the workplace.

     

     

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  • South Korean K-pop merchandise sales surge to US$132 million

    South Korean K-pop merchandise sales surge to US$132 million

    South Korea’s K-pop merchandise market is booming, reaching KRW 150 billion (US$132 million) last year.

    Led by the recent global fame of BTS, K-pop’s popularity has expanded far and wide, and a growing number of fans are enthusiastically spend their time and money collecting even the smallest souvenirs that remind them of their favorite pop stars.

    Mugs, notebooks, pens, bags, T-shirts, tumblers and slippers with photos of BTS, EXO, Blackpink, Twice and the like all stir K-pop fans’ desire to be closer to the performers they like the most.

    “I spent more than 1 million won ($881) buying BTS merchandise last year,” one BTS fan told Yonhap, requesting anonymity. “Sometimes even I think it’s a bit excessive, but it’s one of my big hobbies.”

    According to the latest data from the Korea Creative Content Agency (KCCA), the total sales of the South Korean music industry reached 2.87 trillion won in the first half of last year, up 9.2 per cent from a year earlier.

    K-pop merchandise sales of 150 billion won last year alone includes privately created items and pirated goods.

    “Fans with huge loyalty to their singers buy albums and goods together. Many of them create unofficial goods too,” said Sung Mi-kyoung, a senior researcher at the KCCA. “The idol culture started to explode in the latter half of 2017 on the back of the rising global popularity of BTS. Estimates of 150 billion won in sales are not groundless.”

    She said the three leading music labels — SM Entertainment, JYP Entertainment Corp. and YG Entertainment Inc. — have already acknowledged the potential of the goods market and started to rack up revenues there.

    According to their regulatory filings, the three listed companies’ combined sales of albums and digital music content reached 76.69 billion won in the first half of 2018.

    And they posted a combined 105.44 trillion won in sales from K-pop merchandise, royalties and other fees over the cited period.

    YG alone earned 76.91 billion won in royalties and brand-related sales as the company runs fashion and cosmetics subsidiaries using artist brands like Big Bang, iKon and Blackpink.

    SM, which manages Exo, Shinee and Super Junior, runs its official merchandise shops SUM Market and SMTown Gift shop in southern Seoul, selling collaborative products combined with its artists’ brands.

    “It has been a minor culture among young fans of K-pop,” said Sung. “But from now on, its huge potential will attract the entire entertainment industry to focus on this market.”

    She said 50 per cent of South Korean teenagers have bought a K-pop item at least once.

    “These young teens who are very willing and familiar with spending money on goods related to their idols will grow up and have greater purchasing power when they become 30-somethings or 40-somethings.”

    Against this backdrop, the K-pop market is broadening into a comprehensive content industry linked with performance, fashion, food, tourism and even manufacturing.

    Tens of money-making goods and events can be derived from a picture of a K-pop singer, she noted.

    “People do not only consume music to listen to but also enjoy such entertainment in other forms. The music industry now comes with concerts, merchandise and intellectual property,” the KCCA expert said. “I hope the public sector will fine-tune the legal issues involving intellectual rights to level the playing field and foster the content industry further.”

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  • Shilla Duty Free recruits Asia’s top social media influencers to pitch K-beauty

    Shilla Duty Free recruits Asia’s top social media influencers to pitch K-beauty

    South Korean Hotel Shilla has recruited five social media influencers across Asian countries to hype K-beauty products through Shilla Duty Free stores. The company said that it will work with top influencers from China, Japan, Vietnam, Malaysia, and Thailand on its “Beauty&You” project to guide customers on how to shop at travel retail online stores via social media platforms.

    Social media influencers with access to a large audience can endorse opinions about products and services, which eventually leads to promote sales.

    Those influencers who have partnered up with Shilla Duty Free reportedly have more than 1.7 million followers worldwide in total. They will work with the travel retailer to guide customers on how to use Shilla Duty Free online store as well as show the latest makeup trends using Korean cosmetics products via their social media channels.

    The company expects its partnership with the top influencers to bolster its brand awareness across the world on top of expanding its share in online travel retail market.

    Currently, its online duty-free shop is available in four languages – Korean, Chinese, Japanese, and English. It also has offline outlets overseas in international airports of Singapore, Hong Kong, and Macao as well as downtown Tokyo and Phuket.

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  • Mattel to launch BTS doll this summer

    Mattel to launch BTS doll this summer

    Toy retailer Mattel has announced a comprehensive, worldwide licensing agreement with popular South Korean boy band BTS. The creative collaboration will debut the first-ever line of BTS fashion dolls this summer. Under a multi-category license with BTS under its label, Big Hit Entertainment, Mattel will create dolls, collectible figures, games, and more. The collaboration will launch with a toy line created to resemble the band’s seven members – RM, Jin, Suga, J-hope, Jimin, V and Jung Kook – styled after their looks from the YouTube record-breaking “Idol” music video.

    “BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band,” said Mattel’s SVP & global brand GM Sejal Shah Miller.

    “Partnering with established franchises that have global appeal is a cornerstone of our strategy and given our creative expertise, we are perfectly suited to create products celebrating BTS”.

    The BTS fashion dolls were unveiled at this week’s Hong Kong Toys & Games Fair.

  • BTS adds 4 trillion won to the Korean economy

    BTS adds 4 trillion won to the Korean economy

    Popular boy band BTS’s annual economic value is estimated at over 4 trillion won ($3.5 billion), making it more lucrative than a medium-sized company. The group’s annual production inducement effect, which refers to the value generated in related industries, is estimated at around 4.1 trillion won, according to a report by Hyundai Research Institute (HRI) released Monday.

    “BTS was the first Korean artist to place at No. 10 on the Billboard Hot 100 and reach No. 1 on the Billboard 200,” read the report. “The group’s rising fame and popularity can be observed in the explosively growing number of Google searches and YouTube video counts after 2017.”

    “Expecting such growth in popularity to have a positive effect on the Korean economy, we wanted to estimate the impact of BTS’s popularity on the domestic economy by assessing foreign tourists and consumer exports.”

    Research findings revealed that the HRI’s assumptions were correct. According to the report, BTS is responsible for attracting at least 796,000 foreign tourists annually to Korea since their debut in 2013. The report also credits the group for increasing sales of related exports by $1.1 billion every year, including $233.98 million worth of clothing, $426.64 million worth of cosmetics and $456.49 million worth of foodstuffs.

    BTS’s estimated annual economic value of 4.1 trillion won is 26 times larger than the average medium-sized company in Korea, which earned just 159 billion won in 2016 according to the report.

    The HRI report also discussed the factors believed to be behind the success of the group.

    “All BTS members participate in the songwriting and composing, often writing from their own perspective the concerns of young adults in their teens and twenties, and listeners are able to sympathize with them regardless of their nationality,“ read the report. “BTS’s albums and concerts are also structured in a way that has a narrative, which helps attract the attention of fans and raise their expectations for upcoming albums and concerts as well.”

    Other factors mentioned include active communication with BTS fans – known as ARMY – through social media and the fans’ strong support.

    BTS is expected to produce an accumulated total of 41.8 trillion won in economic value between 2014 and 2023 if it maintains its average popularity level of the last five years.

    “In order to maximize the economic impact of Hallyu [Korean wave], it’s necessary to develop and promote domestic tourism through dramas, movies and videos and raise demand from foreign tourists,” the report concluded.

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  • Blackpink is now Shopee brand ambassador

    Blackpink is now Shopee brand ambassador

    Popular all-girl K-pop group Blackpink has been appointed Shopee’s first regional brand ambassador. The appointment is timed to coincide with Shopee’s 12.12 birthday sale, which has embarked on a two week promotional campaign. The planned deals include discounts of up to 80 per cent for the one-day-only promotion.

    To draw attention to the sale day, Blackpink have released a dedicated shopee commercial currently available for viewing on YouTube.

    The promotion coincides with the launch of Korean entertainment firm YG Group’s official shop on the platform across five Shopee markets, including Singapore.

    K-pop group Blackpink was founded in 2016 and within just two years has built a strong reputation for its unique vocals and the group members’ personalities. Hailed by Billboard as the best-charting female Korean act in history, Blackpink has established prominence with record-breaking releases, including the single Ddu-Du Ddu-Du and albums Square One, Square Two and their most recent mini-album, Square Up.

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  • BTS to promote new Hyundai Palisade SUV

    BTS to promote new Hyundai Palisade SUV

    Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the vehicle. The group will introduce the car in a video to be shown at the auto show today.

    According to Hyundai Motor, the group’s explanation will focus on the large SUV’s spacious interior and the convenient features found throughout its three rows of seats.

    “Hyundai Motor appointed BTS as the global brand ambassador of the Palisade as the K-pop group was considered the most suitable to introduce the new vehicle that is throwing the gauntlet down in the large SUV market,” the company said in a statement Tuesday.

    “The group will be able to deliver the greatly spacious interior of the Palisade, which is able to accompany seven to eight people.”

    Hyundai Motor said it would live stream the premiere on the automaker’s Facebook page. It will also post a range of videos featuring BTS and the Palisade on its social media accounts.

  • New fashion inspiration for young South Koreans

    New fashion inspiration for young South Koreans

    Among young South Koreans, civic rights activist and Democratic presidential nominee Jesse Jackson’s 1988 campaign T-shirts and French fashion brand Balenciaga’s Bernie Sanders-inspired caps are some of the hottest fashion items at the moment. “What size is it?” “Has it been sold yet?” Comments like these quickly appear when well-kept secondhand Bernie Sanders caps are put up for sale in online communities, as a brand new one could cost nearly US$310.

    Celebrities like actor Ha Yeon-soo and singer HyunA have been seen sporting the Balenciaga cap, the design of which has been inspired by US politician Bernie Sanders’ 2016 presidential campaign logo.

    The Jesse Jackson-inspired T-shirts appear within reach for a wider demographic, as they are sold at a much cheaper price, ranging between 10,000 and 20,000 won.

    Other than being seen as fashionable, the two items share another thing in common. They are both inspired by progressive US presidential campaigns from the past, yet their origins receive little to no attention from South Korean consumers.

    The comments from major Web portal Naver speak volumes.

    “It hugs my body perfectly,” one comment about Jesse Jackson T-shirts read, while another said, “It goes well with my denim.”

    YouTuber Seni, who specializes in makeup and fashion, did a video on a hip-hop festival look in September, which she complete with the Bernie Sanders-inspired Balenciaga cap.

    During the video, the YouTuber got ready for a music festival but the background knowledge behind the cap’s design did not take center stage.

    Online fashion retailer Yuiiyuii, which sells Jesse Jackson T-shirts, says it’s mostly the design of the shirt that has gained popularity despite its originally political nature.

    “Not just Jesse Jackson but other T-shirts with similar fonts and colors gained popularity beginning around last summer.”

    While the two figures once contended for the leadership of the United States, their profile in Korea is not as strong as other US political figures such as President Obama and former Democratic presidential nominee Hillary Clinton.

    On a rare occasion in September, Jesse Jackson met with President Moon Jae-in during his visit to New York to attend the United Nations General Assembly.

    During the meeting, Jackson praised Moon’s North Korea policy and called the South Korean president a “breath of fresh air,” adding Moon was following in the footsteps of South African President Nelson Mandela and South Korean President Kim Dae-jung.

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  • Spotlight on ASEAN for Korean retail, beauty and entertainment biz

    Spotlight on ASEAN for Korean retail, beauty and entertainment biz

    With Southeast Asia becoming the center stage for South Korean businesses in expanding their global presence, retail conglomerates like Lotte, Shinsegae and CJ have been successfully tapping into the markets. Lotte Group has focused its investments on its retail arm Lotte Shopping’s entrance to the Indonesian market. According to the company, the Indonesia market accounts for 17 percent of total sales earned from overseas Lotte Group businesses.

    Lotte Mart, a discount chain operated by Lotte Shopping, currently runs 46 stores in 25 cities in Indonesia. These stores raked in 1.1 trillion won (US$971 million) in sales as of the end of last year.

    By 2020, the company aims to open 36 more stores in 10 additional Indonesia cities.

    Following a successful entrance in the Indonesian market, Lotte Shopping now targets large-scale investment in Vietnam.

    The company will inject 330 billion won to complete the construction of Lotte Mall Hanoi by 2020.

    Shinsegae Group has been also speeding up its expansion into countries in the Southeast Asia.

    In 2015, Shinsegae’s discount chain operator E-mart opened a two-story mall located in the heart of Ho Chi Minh City at Go Vap District, one of the most developed and densely populated areas in the capital.

    The Go Vap branch marks E-mart’s first overseas store since the brand redirected its focus to the Southeast Asian market in 2011 after officially exiting the Chinese market.

    For over the next three years, E-mart will invest 549 billion won to open four more stores in Vietnam by 2020.

    The second outlet in Ho Chi Minh will open in the first half of next year, the group said.

    Singapore is another crucial country — geographically and economically — for the groups.

    SPC Group opened the first Paris Baguette store in Singapore in 2012. Now nine outlets are operated there, including one at Changi Airport.

    The group said its Singaporean branch Paris Baguette Singapore PTE marked a 12 percent increase in sales from 12.9 billion won in 2015 to 14.4 billion won in 2016.

    SPC Group said it has taken care to localize its services as much as possible to meet the needs and lifestyle of Singaporean consumers.

    Entertainment businesses have also penetrated Southeast Asian markets.

    CJ ENM, a merged corporation of CJ O Shopping and CJ E&M that officially launched in July, will open Asia’s largest virtual commerce content production center in Ho Chi Minh City, Vietnam, targeting audiences in Southeast Asian countries.

    The center, called DADA Studio Vietnam, will create and distribute at least 1,000 pieces of virtual commerce content from early next year.

    Focusing on making use of the low-cost production system and high efficiency of the talent pool in Vietnam, CJ ENM said its attempt to operate a content hub abroad would lead to boosted content sales from the global market.

    “CJ O Shopping and CJ E&M had already witnessed the possibility of the v-commerce content business through our DADA Studio and online creators’ platform DIA TV. To dominate the expanding global content market, a merger of the two CJ companies will show the synergized effect of CJ’s digital content and channel operation,” said Kim Do-han, a director at CJ O Shopping.

    Following the K-pop boom and popularity of Korean style makeup trends, Amorepacific opened an outlet of its high-end makeup and skin care brand Hera this year at the Takashimaya Department store in the heart of Singapore’s shopping district.

    “Targeting the Singaporean market is important with the K-pop and Korean culture wave’s sensational influence to surrounding countries. Hera’s trendy brand image will suit well with Singapore consumers’ taste,” said Na Jung-kyun, head of Amorepacific’s Southeast Asian region division.

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  • Aland introduces K-pop style to Bangkok

    Aland introduces K-pop style to Bangkok

    Korean fashion retailer Aland, known by millennials in its homeland for its styles influenced by K-pop, has opened a store in Bangkok.

    It has a network of shops across Seoul and also in Hong Kong. Like these, its new Siam Center outpost offers young and emerging Korean fashion and lifestyle brands.

    Run as a franchise by Thai retail and development company Siam Piwat, which owns Siam Center as well as other malls in the capital. The store’s interior design palette is dominated by stainless steel, creating a minimalist environment geared toward millennial shoppers.

    The store carries 80 Korean brands in different categories including fashion, beauty, accessories and lifestyle. It will also partner regularly with artists to launch collaborative collections, such as the 3.3 Field Trip x MMMG co-designed eco bags and pouches by Soo-yeol Bae.

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