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Tag: Kellanova

  • Mars and Kellanova Unite: $36B Mega Merger to Reshape Global Snacking Industry

    Mars and Kellanova Unite: $36B Mega Merger to Reshape Global Snacking Industry

    Mars, the multinational confectionery manufacturer, has received the final approval needed to complete a $36 billion acquisition of Kellanova. The European Commission’s unconditional approval sets the stage for the finalization of the deal, which is set to close on December 11th, subject to the customary closing conditions.

    Expanding Portfolio

    Upon completion, the acquisition will see Kellanova’s variety of snack products integrated into Mars’ existing offerings. Kellanova’s portfolio, known for popular products such as Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBar, and a variety of international Kellogg’s cereal brands, will join Mars’ globally recognized brands including Snickers, M&M’S, Twix, Skittles, Extra, and Kind.

    The new, combined Snacking division of Mars is estimated to generate approximately $36 billion in annual revenue. The portfolio will include nine individual billion-dollar brands under this division, which will operate across more than 145 markets worldwide.

    A Welcomed Merger

    Mars is eager to welcome the new addition to their family. “We are looking forward to the Kellanova team joining us at Mars and together establishing a global snacking leader with a wide range of much-loved brands,” commented Andrew Clarke, the global president of Mars Snacking.

    Clarke expressed confidence in the merger, stating that “Mars Snacking and Kellanova will be better together, leveraging the strengths of our respective legacies and capabilities to unlock new opportunities and promote growth.”

    The acquisition agreement, with its immense potential for growth and expansion, was first announced on August 14th of the previous year.

    Questions & Answers

    What are the benefits of Mars acquiring Kellanova?
    By acquiring Kellanova, Mars will be able to expand their product portfolio to include popular snack brands, giving them a wider range of products and potentially increasing their market share.

    How much is this acquisition expected to increase Mars’ annual revenue?
    The acquisition is set to increase Mars’ annual revenue to approximately $36 billion.

    When was the definitive agreement for this acquisition announced?
    The definitive agreement for the acquisition of Kellanova by Mars was announced on August 14th of the previous year.

  • Kellanova launches Pillows product

    Kellanova launches Pillows product

    Kellanova is expanding its Kellogg range with Kellogg’s Coco Pops Pillows Choc Brownie flavour.

    According to the brand, Kellogg’s Coco Pops Pillows have a different taste profile from the original Kellogg’s Coco Pops, with the new Choc Brownie filling producing a “rich and powerful” chocolate flavour.

    “Kellogg’s Coco Pops Pillows bring a cheeky twist to the beloved Kellogg’s Coco Pops range, offering Aussies a bold new breakfast experience,” said Natasha Sunderland, marketing manager of kids & family brands, at Kellanova ANZ.

    Kellogg’s Coco Pops Pillows will be available nationwide at Woolworths and Coles from this week, and at certain independents in early October, with an RRP of $7 for a 310g pack.