Known for his bold and diverse style, in his designs Wan has depicted a pig named Lucky who travels from New York City to Singapore to celebrate the Lunar New Year with his family and friends. Born in Sheffield, UK, Johnny Wan graduated from the Manchester School of Art in 2008 and has been working as a freelance illustrator since. With a fascination for all things ancient, he has developed a diverse style working across advertising, editorial and publishing.
Creating bold and graphic pieces of work that reflect his interest in Art Deco is a process of alchemy Jonny loves exploring. His previous clients have included Ford, Audi, Kidrobot, Microsoft and Nokia.
The brand’s iconic products, Ultra Facial Cream, Calendula Herbal Extract Alcohol-Free Toner and Creamy Eye Treatment with Avocado, will be available in limited-edition Lunar New Year packaging designed by the illustrator.
With the pop-up taking place in Singapore, Kiehl’s will be bringing the Merlion statue into Changi Airport especially for the occasion to welcome travelers right after their flight lands. A Lunar New Year-themed virtual reality motorcycle and a fortune card machine will also be on site to engage customers with the most immersive Lunar New Year experience.
Kiehl’s believes that a worldwide international company must have a purpose for its existence, to go beyond the everyday work, and improve the community that Kiehl’s serves.
For each purchase at the pop-up store, Kiehl’s will donate 1 SGD to Singapore NPO, ZEROWASTESG. The pop-up will also work alongside the BUY Your Own Bag program (BYOB) to educate and remind shoppers to bring their own reusable bag and to make using reusable bags a social norm.
L’Oreal sales in Asia Pacific soared 25.8 per cent on a like-for-like basis in the latest quarter – making it the French-headquartered company’s strongest international market. Sales in the region hit €1.794 billion in the quarter and €5.342 billion year to date, an increase of 23.3 per cent.
“This acceleration in growth is boosted by strong demand from Chinese consumers, and the dynamic sales of the Lancome, Kiehl’s, Giorgio Armani, Yves Saint Laurent and L’Oreal Paris brands,” the company said in a statement.
“In Northern Asia, the key factor remains the strong growth in China and Hong Kong, and in travel retail. In Southern Asia, sustained growth is continuing, particularly in India and Malaysia.”
L’Oreal chairman and CEO Jean-Paul Agon said the company achieved its highest quarterly growth rate for 10 years in the three months to September 30. Worldwide sales reached €6.473 billion, up 7.5 per cent.
“In a beauty market that continues to accelerate, driven by robust growth in skincare, the group maintains its strong momentum, with contrasted performances between the divisions. L’Oreal Luxe is showing dynamic growth, underpinned in particular by its four biggest brands, Lancome, Yves Saint Laurent, Giorgio Armani and Kiehl’s. The active cosmetics division, which continues to post double-digit growth, is being driven worldwide by consumer aspirations for dermocosmetics and the quality of its brand portfolio,” he said.
While the consumer products division is being held back by persistent difficulties in some countries, the L’Oreal Paris and Maybelline New York brands are maintaining strong momentum.
Travel retail globally was a standout for the group, posting growth of 29.9 per cent for the quarter and online sales grew by 38.3 per cent to now account for 9.7 per cent of L’Oreal’s turnover.
L’Oréal-owned skincare brand Kiehl’s is leveraging star power and immersive digital technologies for the third edition of its annual ‘Kiehl’s Loves’ campaign, titled ‘Kiehl’s Loves Around the World 2018’. The campaign was officially launched in Hainan last month with an influencer-driven mega event and an immersive pop-up featuring augmented reality (AR) technology and digital retailtainment – a first for the brand.
In another first, Kiehl’s has appointed some of the region’s top celebrities to front the campaign, which will run in nine locations across Asia Pacific travel retail: Hainan, Bangkok, Jeju, Seoul, Beijing, Shanghai, Hong Kong, Macau and Taiwan.
These celebrities will serve as “adventurers” in the travel-themed campaign, each representing a specific location.
South Korean singer Hwang Chi-Yeul has been chosen as the campaign’s “global explorer”, representing Kiehl’s home city of New York.
Joining him as local “city hosts” are Chinese singer Wang Ziyi (representing Hainan), Chinese actor Dong Zijian (Beijing), Chinese fencing athlete turned singer and actor Dong Li (Shanghai), Taiwanese singer and actress Emma Wu Ying-chieh (Taiwan), and Hong Kong Cantopop singer and songwriter Pakho Chau (Hong Kong).
Kiehl’s Loves is a global campaign that celebrates the countries and cities served by Kiehl’s worldwide.
Following in its annual tradition of working with internationally acclaimed artists, this year Kiehl’s has teamed up with New York-based graphic designer and illustrator Ali Mac to create limited-edition packaging for Kiehl’s products.
Ali Mac has designed artwork for more than 50 international Kiehl’s locations, combining symbols of the brand’s heritage with visual icons that are characteristic to each city’s local culture and DNA.
Besides product packaging, the fun and colourful artwork will also be featured on travel-themed items such as totes bags, pouches and luggage tags.
Kiehl’s Loves Around the World 2018 kicked off in Hainan, China, with an immersive pop-up store that ran from 1–29 September at China Duty Free Group’s Sanya International Duty Free Shopping Complex.
Located at the level 1 concourse, the pop-up was designed to highlight Kiehl’s bestselling products using AR technology to create a disruptive, engaging experience.
It comprised a number of themed areas – a nature room, an adventure room and a Kiehl’s 1851 apothecary – with digital touchpoints to engage shoppers.
Scanning the QR code on WeChat called up AR features that illustrated product information and directed users to the Kiehl’s e-commerce site and the Kiehl’s store on level 2 of the shopping complex, driving O2O (offline-to-online/online-to-offline) conversion.
A digital photo booth also provided photo opportunities and encouraged sharing on social media. Thanks to AR technology, shoppers could find out more about the products via WeChat.
On 22 September, L’Oréal Travel Retail Asia Pacific and China Duty Free Group (CDFG) celebrated the campaign launch with a high-profile promotional event, attended by key opinion leaders (KOLs) and media from China.
Global campaign ambassador Hwang Chi-Yeul and Hainan ambassador Wang Ziyi made special appearances at the event, where they played games and interacted with their fans.
Thanks to their participation in Chinese reality shows, both singers have amassed a significant following in China, with more than five million Weibo fans each.
Terry Chua, CDFG-Sunrise Group Merchandising Director of Perfumes & Cosmetics, commented: “Kiehl’s Loves Around the World is a 360 campaign. It has targeted communications on WeChat, and they have invited celebrities and KOLs which appeal to the younger generation – the Millennials and Generation Z. On top of that, it’s important that we have sufficient stocks to cater to demand and are well prepared in terms of design and safety, so that customers can have an enjoyable experience when they come to the Kiehl’s pop-up and leave with nice memories. This kind of continuous investment in brand building will continue to keep Kiehl’s at the top of the consumers’ minds.”
Following Hainan, the Kiehl’s Loves Around the World 2018 campaign will continue its travel retail roll-out this month in Seoul.
A similar consumer engagement event will take place downtown, with another appearance by global ambassador Hwang Chi-Yeul.
L’Oréal Travel Retail Asia Pacific General Manager of Kiehl’s Adele Zhang told The Moodie Davitt Report that China and Korea were natural choices when it came to selecting the locations for hosting events as they both have very good travel retail shopping environments and are very advanced in engaging millennial consumers.
“We believe that travel retail is a great showcase to promote the brand and to engage customers. Of course, we have some constraints in the airports with space etc., but with downtown duty free shops we have more flexibility.” she said.
The Kiehl’s Loves campaign taps into the demand for exclusive gifts in travel retail and creates a Sense of Place, a trend that has been pioneered by Kiehl’s for years, Zhang said.
The digitalisation of the campaign, through e-commerce and digital/social media, allows Kiehl’s to reach out to millennials and better engage them, she added.
The use of AR technology to highlight the brand heritage also helps to create memorable experiences.
Looking ahead, Zhang is looking to continue the strong growth of Kiehl’s and make it a leading skincare brand.
“Kiehl’s is not a media-driven brand, and we don’t invest heavily in above-the-line. The brand relies on two things: word-of-mouth and high-quality, effective products. Kiehl’s can be categorised as a lifestyle brand, and it originates from New York so it’s perceived as a fun and hot brand, so I think we can do something different from other brands.
“We hope to make Kiehl’s a brand that is desired by young people. When they think about brands with high-quality products and 100% natural ingredients, we want Kiehl’s to be at the top of their minds,” she said.
View the gallery below for photos of the event (8 images) :
Kiehls Loves Hainan CDF Mall 1 1
黄致列在科颜氏全球第一家Kiehls Loves快闪店 1024×682
Kiehls Loves Hainan Pop up Exterior 1 edited 1024×682 1
Phnom Penh Duty Free is located inside the integrated entertainment destination of Naga City at Naga City Walk which connects Naga World to ‘Naga 2’. It offers approximately 4,000sq m of retail space with all the main DF&TR and luxury categories available: cosmetics, perfume, jewellery, sunglasses, watches, fashion, beverages, tobacco, travel goods and confectionery as well as “famous local products”.
The end of September will see the arrival of a slew of further brands: Estée Lauder, Kiehl’s, La Mer, SK-II, Lancôme, MK, Rimowa, and Tumi.
The beauty area in the new store.
State-owned CDFG, which operates a brand company in Cambodia, comments: “We are the top luxury retail store in Phnom Penh providing a high-end shopping destination to tourists and business travellers. Customers can choose from more than 200 brands from around the world.”
On opening, branded boutiques will include Longines, Tissot, Swarovski, Samsonite and Prada, with further boutiques from Armani, Coach and Furla to be unveiled at the end of this year.
SILK ROAD TARGET
The Phnom Penh development is part of an international expansion policy targeting the so-called ‘Silk Road Economic Belt’ to which CDFG parent, China Travel Group, is committed.
Cambodia is a key market within the plan: CDFG has already opened its Angkor duty free store in December 2014 (where it competes with DFS), followed a year later by the Shihanoukville duty free store in December 2015. CDFG says it has “the full support at all levels of government in Cambodia”.
CDFG – which claims to be China’s largest retailer of luxury merchandise – says that with its three stores in place it “will write a new chapter in the tourism industry in Cambodia”.
To celebrate today’s soft opening, promotions are in place with a 15% discount on all shopping; a chance to experiencing the VIP shopping service; and a gift on purchases over $100. Scanning the company’s official WeChat account, or clicking ‘like’ on the company’s official Facebook, also qualifies for a surprise gift.
Make-up brand Lancome, along with other stores owned by French cosmetics giant L’Oreal, closed in Hong Kong yesterday in the face of protests over the cancelling of a Lancome-sponsored concert featuring a pro-democracy singer.
As well as Lancome’s booth at Lane Crawford, Times Square, Yves Saint Laurent Beaute and Helena Rubinstein’s booths, as well as Shu Uemura’s store, were all closed. Lancome’s office at Times Square was also shuttered. In Causeway Bay, Lancome counters in Sogo and Hysan Place were both closed, while those for other brands under L’Oreal, such as Shu Uemura, were open.
Dozens of protesters earlier crowded the Lane Crawford store in Times Square accusing Lancome of bowing to China by cancelling the concert, starring cantopop singer Denise Ho Wan-sze.
Carrying yellow umbrellas – a symbol of Hong Kong’s democracy movement, which is supported by Ho – and banners in Chinese, English and French, the protesters were shouting: “L’Oreal! No self-censorship.”
Hong Kong internet users and political activists have also vowed to boycott all brands under the L’Oreal banner, including Lancome, Kiehl’s, Shu Uemura and The Body Shopimes, a tabloid published by the Chinese Communist Party’s People’s Daily newspaper, criticised Lancome for working with Ho. This sparked calls online in China to shun Lancome’s business on the mainland.
“Tough times”
Ho says she was saddened by the cancellation of her concert.
“I am quite shocked that a global brand such as Lancome … would succumb to the pressure from Chinese tabloid news or the Chinese market,” says the 39-year-old singer.
“In Hong Kong we have been going through really rough times,” she says. “Most of we celebrities wouldn’t dare to speak out for ourselves because we know that self-censorship is really serious right now in Hong Kong. But I wouldn’t think that worldwide brands such as Lancome or L’Oreal would succumb to this kind of pressure.”
L’Oreal, which counts China as its second strongest market for sales behind the US, says it cancelled the concert because of safety concerns.
Booked to perform on June 19, Ho wrote on her Facebook page that Lancome’s decision was self-censorship. “When a brand like Lancome has to kneel down to a bullying hegemony… the world’s values have been seriously twisted.”
Meanwhile, the controversy has escalated on the mainland, with internet users threatening to boycott a host of Hong Kong companies tied to billionaire Richard Li Tzar-kai, whose company PCCW owns the Moov fitness app, which suggested on Monday that it would “employ Denise Ho permanently”.
Li’s family is also involved with such companies as Johnson and Johnson, Listerine and Watsons. Ho is a spokesperson for Listerine.
PCCW says that while Richard Li and Moov respect freedom of expression and staunchly oppose Hong Kong independence, Moov has no intention to engage in political matters, and the expression “permanent employment” was used before online comments linked the message to political discussions.
Meanwhile, Ho says Lancome should stand firm on its core values and moral standards. The singer was among more than 200 people arrested as the pro-democracy protests ended in December 2014. She was blacklisted by mainland media along with singer Anthony Wong Yiu-ming.
Asia is driving huge growth for cosmetics giant L’Oreal, despite a slowdown in Hong Kong.
At the end of September, L’Oréal posted growth of 4.4 per cent on a like-for-like basis – and 21.9 per cent based on reported figures as the company expands its retail network and wholesale operations in the region.
Kiehl’s, Yves Saint Laurent and Giorgio Armani contributed to dynamic growth of the L’Oreal Luxe division, despite the context of slower third-quarter growth in Hong Kong and Travel Retail Asia.
The Consumer Products Division is performing well in India, Australia and Thailand. In China, growth at L’Oreal Paris is accelerating, while Magic is undergoing a transitional period. The Active Cosmetics Division is growing strongly, thanks to the success of La Roche-Posay, L’Oreal reported in its quarterly filing.
Jean-Paul Agon, chairman and CEO, said at the end of September, the group’s reported growth is strong, at 13.2 per cent, still supported by a positive currency effect.
“Despite a global context that is still volatile, we are confident for the year end. The beauty market remains dynamic. In each Division, our brands are pushing forward with successes such as Maybelline and NYX in the Consumer Products Division, Yves Saint Laurent, Kiehl’s and Urban Decay at L’Oréal Luxe, Redken in the Professional Products Division and La Roche-Posay at Active Cosmetics,” he said.
“Finally, the acceleration of our digital transformation is making us stronger, in particular with the rapid increase (40 per cent) of our eCommerce sales which should significantly exceed 1 billion euros this year.
“We are confirming our ambition to outperform once again the beauty market in 2015 and to achieve significant growth in both sales and profits.”
