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  • Kim Kardashian’s Skims Expands to India: A Revolutionary Partnership with Reliance Retail

    Kim Kardashian’s Skims Expands to India: A Revolutionary Partnership with Reliance Retail

    Renowned fashion brand, Skims, has recently launched in India through an exclusive collaboration with Reliance Retail. The brand is going to be available across both physical retail outlets and digital platforms.

    Co-created by Kim Kardashian and Jens Grede in 2019, Skims is celebrated for its unique range of shapewear, underwear, loungewear, and staples that cater to a diverse range of body shapes and sizes.

    The Rollout Process

    The brand’s rollout in India is being spearheaded by Reliance Brands (RBL). The process is set to kick off with the opening of stores in Delhi and Mumbai. Following this, the expansion will continue over time to include more cities and sales channels.

    Isha Ambani, the director of Reliance Retail, spoke positive words about the partnership. She emphasized that the collaboration with Skims indicates the increasing demand for premium brands in India.

    “Skims has indeed revolutionized the way the world perceives shape, comfort, and inclusivity. It directly appeals to consumers who desire fashion that is both aspirational and tailored for them,” Ambani stated. She added, “We take immense pride in introducing Skims to India and establishing it here for the long haul.”

    Kim Kardashian, on her part, asserted that the brand has already received a substantial amount of interest from Indian consumers. “The enthusiasm that we have witnessed from the Indian community has been truly astounding, and we are eagerly looking forward to welcoming them into our stores for the very first time,” she expressed.

    Questions & Answers

    Who are the founders of Skims?
    Skims was co-founded by Kim Kardashian and Jens Grede in 2019.

    Where will the first Skims stores be opened in India?
    The first Skims stores in India will be opened in Delhi and Mumbai.

    What is the aim of introducing Skims to India?
    The goal is to cater to the growing demand for premium brands in the country, offering fashion that is aspirational and tailored to diverse body shapes and sizes.

  • Kim Kardashian prepares to open first Skims stores

    Kim Kardashian prepares to open first Skims stores

    Kim Kardashian’s underwear label Skims plans to open its first permanent stores next year as it plots retail expansion in the US and abroad.

    Skims is set to debut its first flagship store in Los Angeles in the first half of 2024, followed by a second opening in New York. The 5000-square-foot LA shop will be located in West Hollywood on Sunset Boulevard near streetwear stores such as Supreme and Kith.

    “Kim and I can envision a future where years from today there’s a Skims store anywhere in the world you’d find an Apple store or a Nike store,” said Jens Grede, co-founder and chief executive officer of Skims. “It marks the second chapter.”

    Skims began as a direct-to-consumer business in 2019, but it since has dabbled in physical retail through relationships with department stores such as Nordstrom and Saks Fifth Avenue. In recent months, Skims has opened temporary pop-ups in locations like London’s Selfridges department store and Rockefeller Centre in New York.

    Executives are looking to open at least four stores next year and speed up expansion once those are in place. They’re considering placing shops in domestic markets that attract regional tourism, including Dallas, Atlanta and Miami.

    The company is weighing international flagships as well, after tests in cities like Paris and Hong Kong. On its online shop, 20 per cent of Skims customers are from abroad.

    “Our strategy going forward is to open important stores in the world’s most important cities,” Mr Grede said.

    Skims expects to achieve net sales of about $US750 million ($1.13 billion) in 2023, up from nearly $US500 million last year. So far this year, the business has been trending at 75 per cent year-over-year growth, according to Mr Grede.

    Product expansion has boosted that growth, as Skims branched out from its original selection of shape wear bodysuits into categories like pyjamas and swimwear. Underwear now accounts for a sizeable chunk of its business, and it is now planning to launch a men’s line in October.

    Skims was most recently valued at $US3.2 billion in a 2022 financing round, with total funding now at nearly $US400 million. Investors include hedge fund Lone Pine Capital and venture firms Thrive Capital and Imaginary Ventures. Mr Grede declined to say if Skims is seeking additional capital at this time.

    Ms Kardashian and Mr Grede are interested in one day taking Skims public, but the CEO said there were no short- or medium-term plans for an initial public offering. The company hired a chief financial officer last year.

    “Skims deserves to be a public company – when the time is right,” Mr Grede said.

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