KinerjaPay launched “I Love Indonesia” Campaign to promote selected premium local products in its marketplace. This campaign is also to celebrate Indonesia’s 71st Independence Day anniversary on 17 August 2016. It is also designed to increase people’s love for domestic products and stimulate domestic consumption.
Indonesia is a country of big numbers and big opportunity. With 252 million inhabitants it is the world’s fourth most populous country and the largest in south east Asia. Indonesia has 18,307 islands, over 742 different languages and a middle class larger than the population of Malaysia or Australia. Currently the 16th largest economy in the world, it is projected to be the seventh largest economy in the world by 2030. Catching the hype and realizing that a young population embracing the Internet faster than ever before. Mr. Sofyan Djalil as the Indonesia State Enterprise Minister once said he supported any form of program that boost love for the country’s products. “So far, people are not aware that the quality of Indonesian products is already good. I appeal to all state-owned companies to really take the opportunity, provide funds and put up the logo in their ads. They must do whatever they can to make the campaign effective,” he said.
On the other hand, this campaign also means to promote national products abroad. In making an effective on this goal, The Company is also collaborating with overseas partners such as in Singapore to assist SMEs to expand their businesses internationally especially in South East Asia (SEA). The idea is to leverage strategic values and locations of Indonesia and Singapore, running many regular and ad-hoc events such as monthly networking events, trainings, site visits, and trade exhibitions.
Mr. Deny Rahardjo, CEO for PT KinerjaPay Indonesia stated “We are very excited and optimist on the success of this campaign to promote Indonesia’s selected local prominent and unique merchants such as Batik, Indonesian coffee bean and handcrafted products. There are currently already more than 418 premium products and 14 prominent merchants have agreed to join the campaign that is planned to run until end of 2016. We do hope that this will bring positive impact towards local economy while promoting KinerjaPay as brand of trust.”
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