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Tag: King Power

  • Shiseido and King Power International capture beauty of Thailand in 360° campaign

    Shiseido and King Power International capture beauty of Thailand in 360° campaign

    Shiseido Travel Retail has partnered with King Power International (Thailand) to deliver a major promotional campaign which aimed to capture the beauty of Thailand.

    For the initiative, Shiseido collaborated with Thai artist Riety Darisa K and influential Chinese fashion and lifestyle blogger Magic Yang  to target Chinese travellers through a 360 ̊ programme.

    The programme included social media and digital content, in-store activations and Travel Retail Exclusive (TREX) products available only at King Power Thailand stores.

    The campaign, which aimed to capitalise on the large number of Chinese visitors to Thailand, tapped into the power of influencer marketing to push brand awareness and drive sales among Shiseido’s key consumers, particularly millennials. Magic Yang, a leading influencer in China, has a strong following of millennials on social media who are inspired by her personal style, her love for travel and adventure and the places she visits.

    With Riety as her guide, Magic was taken on a tour of Bangkok, where she discovered the capital city’s art, beauty and culture. Her trip to Thailand was captured in a promotional film, called ‘The Beauty of Thailand’.

    Leading up to the campaign’s official launch on 1 April, Magic posted exclusive behind-the-scenes pictures of her trip to announce the collaboration and shared the film on her Weibo and WeChat accounts. The film features subtle placement of Magic’s top three Shiseido beauty picks: Ultimune Power Infusing Concentrate, Perfect UV Protector SPF 50+ and Rouge Rouge.

    The campaign was prominently highlighted on King Power Thailand’s website and social media platforms and a dedicated campaign micro-site. Travellers were also targeted prior to departure via advertising.

    The in-store activations at Bangkok Suvarnabhumi Airport and in the King Power Srivaree Complex downtown store are running until 31 May. The airport activation features a pop-up store which offers complimentary skincare treatments and lip make-overs, as well as a Photo Booth where travellers can personalise their photos with Riety’s Thai-inspired visuals to be printed onto their own customised luggage tags.

    To further underline the Sense of Place focus, Shiseido has developed an exclusive skincare set specially curated by Magic Yang and packaged in bespoke sleeves featuring art by Riety. The limited-edition set, only available at King Power Thailand stores, includes Ultimune Power Infusing Concentrate for Face and Perfect UV Protector SPF50+/PA++++.

    Customers spending THB 14,000 (€368) or more will receive a complimentary ‘The Beauty of Thailand’ cosmetics bag and those spending more than THB 16,000 (€420) can claim an additional Shiseido tote bag.

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  • King Power Group plans THB10 billion expansion

    King Power Group plans THB10 billion expansion

    Thai duty-free giant King Power Group plans to spend THB10 billion (US$290.4 million) for business expansion over the next five years.

    CEO Aiyawatt Srivaddhanaprabha says the budget will be used to open five branches in Thailand and overseas, bringing its total to 14 by 2021. The stores are planned for downtown in major tourist destinations, with Chiang Mai one location being considered.

    The group will also join the bidding for a duty-free shop concession at U-Tapao International Airport, which serves Pattaya and Rayong.

    King Power is also studying opportunities to open and manage duty-free shops at such Asean airports as Myanmar and the Philippines.

    “King Power is set to become a top-five duty-free chain within five years,” says Srivaddhanaprabha. “Expansion both overseas and domestically will help grow our sales by 20 per cent to reach 130 to 140 billion baht in five years, on a par with leading duty-free brands in the US.”

    The company is the world’s seventh-largest duty-free chain, with its sales of THB75 billion last year missing its target by THB11 billion because of weak spending by Thai tourists and a drop in Chinese tourists. Tourists from China, Thailand and other Asean countries contributed about 75 per cent of its total sales last year, and the group is aiming for sales of THB92 billion this year.

    “Chinese tourists have rebounded, but are not back to normal yet,” says Srivaddhanaprabha.

    King Power will allocate THB400-500 million to promote its business this year, and has already pegged THB100 million to place its logo on three Thai AirAsia (TAA) jets and put advertising inside more than 40 TAA aircraft. The group hopes the tactic will raise the number of shoppers at its branches by 20 per cent this year.

    Meanwhile, King Power is ready to bid for a new licence to run a duty-free shop at Bangkok’s Suvarnabhumi airport when its present licence expires in 2020.

    It will also allocate about THB2.5 billion to renovate its Rangnam branch in Bangkok, which will be closed for renovation from next month.

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  • Tender for retail space in Shanghai Pudong airport

    Tender for retail space in Shanghai Pudong airport

    Shanghai Airport Authority is seeking bidders for retail concessions at Shanghai Pudong International Airport Terminal 2 (domestic).

    It has 38 stores available covering a total of 3300 sqm, with multiple product categories up for tender.

    Likely bidders include Orient King Power, a subsidiary of the Antares Cheng-owned King Power Group (Hong Kong), which expanded its business at Shanghai Pudong Airport last year with fashion and luxury stores, reports The Moodie Davitt Report.

    Saying Orient King Power will target the concessions, GM Mackintosh Feng says it will give it space to introduce more brands into the domestic airside area of Pudong. “In T1 we mainly have China Eastern Airlines and Shanghai Airlines, and in T2 we’ll have Air China and China Southern Airlines.”
    Tenders must be submitted by January 22.

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  • King Power buys 39% stake in Thai Air Asia

    King Power buys 39% stake in Thai Air Asia

    King Power, the Thai duty-free conglomerate, has bought a US$225 million (S$305 million) stake in Thai Air Asia, the country’s largest budget airline.

    The purchase allows King Power’s billionaire owner Vichai Srivaddhanaprabha to further tap into Thailand’s booming tourism industry and expand beyond his duty-free and hotel portfolio.

    Thai Air Asia is 55 per cent owned by Asia Aviation, a Thai company, with the rest held by the Air Asia group founded by Malaysian entrepreneur Tony Fernandes.

    AirAsia Group Chief Executive Officer Tony Fernandes speaks during a press conference in Kuala Lumpur, Malaysia, Monday, Aug. 11, 2014. AirAsia launched its new "Premium Flex" services providing benefits to travellers. (AP Photo/Vincent Thian)
    AirAsia Group Chief Executive Officer Tony Fernandes speaks during a press conference in Kuala Lumpur, Malaysia.

    King Power’s purchase of 39 per cent of Asia Aviation from its chief executive (CEO) Tassapon Bijleveld makes it the second largest shareholder of Thai Air Asia.

    Mr Bijleveld, who also serves as Thai Air Asia CEO, will keep 5 per cent of the shares and stay on as chief executive of Asia Aviation, King Power said in a statement yesterday, with the rest of Asia Aviation’s stock owned publicly.

    King Power CEO Aiyawatt Srivaddhanaprabha yesterday said the purchase represents new business opportunities.

    The group will join forces with Thai AirAsia to expand its distribution and retail business, he said.

    The King Power statement also said it was able to snap up the shares at a price “substantially lower” than the market rate because local airlines must legally be more than 50 per cent owned by Thais.

    “Given the restrictive nature of such rules, there are only a handful of Thai individuals who, realistically, would be interested in and could afford the purchase,” it said.

    Polo-loving Mr Vichai, 58, has carefully navigated Thailand’s treacherous political waters of recent years, while taking his King Power empire from strength to strength.

    He has built an estimated fortune of US$2.9 billion since establishing the firm in 1989 – starting with a single shop in Bangkok.

    He hit the jackpot in 2006 when King Power won a monopoly duty- free concession at Bangkok’s cavernous new Suvarnabhumi airport, and with it a captive market of tens of millions of travellers.

    He has since gone on to buy British football club Leicester City, which made history when it won this season’s Premier League.

    Last year, Thai Air Asia carried 14.8 million passengers, and it plans to serve 16.9 million this year. It has said it wants to expand in markets across South-east Asia, China and India.

    King Power said it plans to spend 12 billion baht (S$461.5 million) on buying the remaining 60 per cent of Asia Aviation.

    Mr Vichai’s group is required to make a mandatory offer for Asia Aviation shares it does not already own, the company said on Monday.

    Before the sale, the Thai management had a combined 45 per cent of Asia Aviation.

     

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  • Coach Asia revamps duty free network

    Coach Asia revamps duty free network

    US accessories and lifestyle label Coach Asia is remodelling its duty-free and travel retail stores to tie in with its new “modern luxury” concept, and is planning further expansion in the region.

    The company says the aim is to provide a “warm and inviting” environment in which to showcase the latest products from Coach creative director Stuart Vevers.

    “The performance of the renovated stores has been very strong, and the concept has been extremely well received by the Asian consumer,” Coach International division vice-president of sales Paulo Colino said.

    “We are pleased with the progress we have made updating the stores and expect to have nearly half of our shops in the region remodelled by the summer of next year.”

    Coach has nearly 80 shops spread over 15 countries, including airport and cruise-ship locations.
    Key stores for the renovation include DFS and China Duty Free in Siem Reap, Ginza with Lotte in Tokyo, Kansai Airport with JatCo, Hongqiao Wing 5 with Dufry and Kunming Airport with Lagardere TR, Phuket downtown with King Power, Sentosa Plaza with Valiram in Singapore, and Sunplaza and Chinachem with DFS in Hong Kong.

    “Given the success we have seen in this region, we plan to expand into additional countries in Asia, including India and Myanmar,” says Colino.

    Coach is now a quarter way through the refit program.

  • Baidu Wallet launches Southeast Asia foray

    Baidu Wallet launches Southeast Asia foray

    China’s Baidu Wallet has launched its mobile payment service in Thailand, on the eve of the traditional Thai new-year celebration Songkran.

    Part of the Baidu search-engine group, the digital payment service is now connected to more than 400 merchants in four Thai cities – Bangkok, Chiang Mai, Pattaya and Phuket. It covers restaurants, shopping malls and spas.

    Baidu Wallet is also set to launch in South Korea and Japan, with plans to also expand into Hong Kong, Macau and Taiwan.

    Baidu Wallet’s smartphone app means Chinese travellers can avoid the bother of exchanging currency. They need only scan the QR codes of partnered merchants and enter the amount of Thai baht they need. The app converts the figure to yuan based on real-time exchange rates.

    China has the highest adoption rate in the world for technology-enabled payment systems, according to a new survey by market data company Nielsen. With information from 13,000 respondents across 26 countries, the survey shows that 86 per cent of Chinese respondents paid for online purchases over a six-month period, while the global average rate was half that at 43 per cent.

    A report by consultancy iResearch shows that China’s mobile payment transactions reached $373.2 billion in the third quarter of last year, a 64 per cent increase year-on-year.

    China has been the biggest source of international tourists since 2012, says the Tourism Authority of Thailand. There were 7.9 million Chinese tourists last year – 27 per cent of total international arrivals.

    Chinese travellers spent 6400 baht (US$180) a day each on average, with most tourists spending 5690 baht.

    A report from Forrester Research says the rapid growth of smartphones is driving an eCommerce boom across Southeast Asia, the world’s third-largest digital marketplace after China and India. This boom is being paralleled by strong payment growth via mobile. Companies are boosting their investments in online and mobile platforms such as Carousell in Singapore and Tarad in Thailand, where 35 per cent of purchases are made via a mobile device.

    Alipay, from Alibaba, has introduced an online shopping service Thailand duty-free shop King Power, and the WeChat app payment option launched in Thailand at the beginning of this year.

  • King Power opens downtown Phuket store

    King Power opens downtown Phuket store

    Thai duty-free monopoly King Power mixes international brands with local products in its new downtown Phuket store opened this month.

    The new store’s design was inspired by the nearby Andaman Sea and uses dimensional depth and lighting to mirror the ocean.

    King Power Phuket stocks perfumes, cosmetics, and skincare from leading brands such as Bobbi Brown, Clinique, Dior, Estee Lauder, Lancome, L’Occitane, L’Oreal, Mac, SKII, and Shiseido; apparel, jewellery, and eyewear from brands including Emporio Armani, Bally, Coach, Longchamp, Furla, Hugo Boss, Kate Spade, Michael Kors, Calvin Klein, Dunhill, and Ray Ban; and watches from Omega, Rolex, Chopard, Tudor, IWC, Longines, and Breguet.

    A range of products from leading Thai brands, as well as local Phuket goods are on sale in a dedicated Thai Pavilion and the store also sells electronics and gadgets.

    The store’s interior is painted in pearl white contrasted by fluid lines simulating the movement of water. Additionally, the design incorporates Phuket’s unique Sino-Portuguese patterns.

    King Power Phukhet store 1

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