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Tag: kodak

  • Kodak Apparel Captures Hong Kong Market with First Pop-Up Store, Celebrating Legacy with Film-Inspired Fashion

    Kodak Apparel Captures Hong Kong Market with First Pop-Up Store, Celebrating Legacy with Film-Inspired Fashion

    Kodak Apparel, a fashion brand licensed by Eastman Kodak and based in South Korea, has expanded its retail presence with the launch of a pop-up store in Kai Tak’s Airside, Hong Kong. This event marks the brand’s first physical entry into the Hong Kong market.

    Product Offerings

    The pop-up store features an array of Kodak Apparel’s licensed merchandise. The range includes various apparel and accessory items such as jackets, t-shirts, knit caps, backpacks, and socks. The products prominently display Kodak’s heritage, using film-inspired branding and the company’s distinctive red-and-yellow colour scheme.

    Unique Store Features

    In addition to its product offerings, the Hong Kong pop-up store pays homage to Kodak’s deep-rooted history in photography. This is evident in the themed photo booth installations found within the store. Additionally, an exclusive t-shirt, bearing the words “Kodak Hong Kong” accompanied by the slogan “You press the button, we do the rest” is on offer to customers.

    Brand Expansion

    Since its inception in South Korea in 2020, Kodak Apparel has experienced a rapid surge in growth within its home market. It operates over 100 brick-and-mortar stores, including concession stands in major department stores. The brand’s expansion into Hong Kong follows earlier forays into the Japanese and Taiwanese markets. These developments align with Kodak Apparel’s wider strategy of strengthening its fashion footprint across various Asian markets.

    Questions & Answers

    When was Kodak Apparel Launched?
    Kodak Apparel was launched in South Korea in the year 2020.

    What kind of merchandise does Kodak Apparel offer?
    Kodak Apparel offers a range of apparel and accessories, which includes jackets, t-shirts, knit caps, backpacks, and socks.

    What is the significance of the pop-up store in Hong Kong?
    The pop-up store in Hong Kong marks Kodak Apparel’s first physical retail presence in the Hong Kong market.

  • Forever 21 and Kodak launch collaborative capsule collection

    Forever 21 and Kodak launch collaborative capsule collection

    Kodak and Forever 21 have teamed up to create an apparel collection featuring logos and designs from the Kodak brand’s history.

    The bright and vibrant apparel uses many of the original colors from Kodak branding and packaging from the 90’s and draws inspiration from the company’s days as a Nascar race team sponsor.

    The Kodak and Forever 21 collection offers women’s t-shirts, crop tops, jackets and lounge wear; the men’s line includes tees, polos, pullovers and jerseys. Altogether, 26 items will be available in more than 600 stores globally.

    Both Kodak and Forever 21 are enthusiastic about the collection which links back to the days when the Kodak logo was seen virtually everywhere.

    “Kodak is such an iconic brand that so many people love and respect, and we were excited to bring our customers a fun and unique way to celebrate photography,” says Linda Chang, VP of marketing at Forever 21.

    Kodak has been working on collaborations to drive brand awareness and advocacy with new audiences.

    “Rather than be a fad or trend, we want to retain an aspirational product aimed at our core audience and those that they influence,” said Dany Atkins, chief brand officer at Kodak. “What could be better for a brand transformation than everyone wearing your logo on a t-shirt?”

    The collection was produced with Hybrid Apparel, a Kodak Licensee who works closely with the company on brand licensing efforts in the apparel space.

    “Kodak has always been synonymous with our life’s best memories, including past, present and even future aspirations,” said Bonnie Segall, EVP of new business development at Hybrid. “We were able to capture this by leveraging the current streetwear trend and creating a new ‘Kodak moment’ for a new generation of enthusiasts.”

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  • New 4K Version of Kodak PixPro SP360 Action Cam available in SE Asia

    New 4K Version of Kodak PixPro SP360 Action Cam available in SE Asia

    JK Imaging Europe Ltd., the worldwide licensee for KODAK PIXPRO Digital Devices, has unveiled the extraordinary, evolutionary new KODAK PIXPRO SP360-4K Camera, the world first and most complete 4K recording device to capture stunning 360° immersive videos and still images without the need for multiple cameras.

    With so much excitement over the KODAK PIXPRO SP360 Action Camera and with countless gleaming reviews and praises by tech and lifestyles editors, it is no surprise that the SP360 is on the forefront of leading technology helping YouTube content creators to share their world with 360-degree videos.

    Indeed the creator of the world’s first 360-degrees cameras was also recognized by Google for being one of only a handful of devices to support YouTube’s recently launched support for 360-degree videos. Using the Pixpro free PC and Mac desktop editing software for the SP360, video enthusiasts can now transcribe any video created with a press of a single button to the YouTube 360-degree format and upload content seamlessly to their YouTube Channel creating Virtual Reality movies. YouTube channel is abundant of 360-degree videos taken with the KODAK PIXPRO SP360.

    The SP360-4K Camera captures 360-degree field of view in multiple directions via its dome-shaped lens design and can be panned not only 360-degrees horizontally, but also up and down with a host of different vantage points and views for playback post-capture. It is easy-to-use and small enough to fit in the palm of a hand or pocket for extreme portability.

    ‘The KODAK PIXPRO SP360-4K revolutionises video recording and how you see and experience the World All Around You. This is the next step to Evolution for 360-degrees Cameras,’ said Mariame Cisse, marketing manager of JK Imaging Ltd. ‘You can now create the most pristine videos and photos in 4K and Direct and Act your own Virtual Reality movie,’ she continued.

    KODAK PIXPRO SP360-4K is a magical piece of lens that captures 360 degrees angle All AROUND YOU, YOU ARE PART OF THE ACTION. The KODAK PIXPRO SP360-4K no doubts BRINGS YOU CLOSER.

    Previously, 360° panoramic photography required users to possess advanced technique, specialized equipment and multiple cameras until JK Imaging released last year the SP360 Action Cam and changed the way we view the world, with this new SP360-4K designed for professionals it has Evolved into another dimension.

    Last year release of the first KODAK PIXPRO SP360 was received with great acclaimed by the press and especially by the sport/action people as it was designed for them in mind to answer the challenge of recording themselves and the action at the same time without the use of several devices.

    Engineered for unmatched portability and ease of use, the new KODAK PIXPRO 360-4K has been designed with the professionals in mind, and is full packed with technology that opens it to endless applications.

    Innovations to the Quad Mode makes it a true partner as a Security devices and the flat magic mode allows Estate agents’ customers to virtually visit a property. The KODAK PIXPRO SP360-4K comes with a video conference feature and LiveView which enables participants to see in real time the world around them and be part of it. The SP360-4K Brings You Closer. Distance is no longer a limit.

    The KODAK PIXPRO SP360- 4K has been designed and engineered to solve day to day challenges presented by professionals with the use of its split viewing 180-180 degrees as it can be used as a dashboard camera to record the subject and all around you.

    With its stylish and sleek black design, it is NFC and Wi-Fi enabled so it can be used everywhere and anywhere. It features 10 different viewing modes that bring images and content closer to the user’s fingertips, resulting in a very personal and professional experience.

    A custom-design LiveView allow users to participate in events on the other side of the planet and still keep the data extremely secure. With its motion detection feature users will never miss an action.

    Powered with BSI Image sensor, high quality and high speed ensures better videos, with 12MP BSICMOS sensor and advanced optics the device help capture rich, detailed images now in 4K (2880:2880), and added features including time-lapse video, burst mode as well as 4K photos.

    Like its predecessor, the KODAK PIXPRO SP360-4K comes with a wide range of attachments (over 12) from waterproof housing (up to 60m) to flat adhesive suction mount and remote control.

    JK Imaging Europe is very pleased to be at the forefront of this technology with a 360-degree camera that action lovers, professionals and content developers are asking for.

    Our new SP360 4K enables you to enrich your communication with your friend, family, and co-workers. It just “BRINGS YOU CLOSER.”

    The KODAK PIXPRO SP360-4K will be sold with varying accessory bundles depending on geographical region. It will be available in October this year in Europe.

  • Kodak makes comeback

    Kodak makes comeback

    Kodak – the famous photography brand almost killed off by the digital revolution – has made a comeback.

    In a digital form, of course.

    Kodak has unveiled a new smartphone at this week’s CES consumer electronics show in Las Vegas, the product of a joint venture with specialist mobile device maker Bullitt Group.

    Called the Kodak IM5 smartphone it’s a 5″ high definition Android-based smartphone its makers describe as being “as easy to use as it is smart”.

    Not surprisingly, photography is what the phone is touted as doing best, with a 13megapixal auto-focus main camera with unique image management software which lets users quickly edit photographs and either display them on the device, share them on social media or print them using a customised app compatible with home printers as well as future printing and sharing services.

    “This is a phone for consumers who appreciate the value and heritage of the Kodak brand,” said Oliver Schulte, CEO of Bullitt Mobile. “It looks great, is easy to use and offers real value for money.”

    Rochester, New York, based Kodak once dominated the photographic industry, but from the late 1990s – as digital technology took over, it began to struggle, despite having invented some of the core technology behind digital cameras.

    It filed for Chapter 11 bankruptcy protection in 2012 and the following year announced it would cease making digital cameras, pocket video cameras and digital picture frames and focus on the corporate digital imaging market. It emerged from bankruptcy in the latter half of 2013 after selling many of its patents to a group of companies including Facebook, Amazon, Apple, Microsoft, Google and Adobe for some $525 million, paying down debts and liabilities. In November 2014 it announced a $19 million quarterly profit.

    The new IM5 phone is largely the product of a brand licensing initiative by which Kodak receives royalties for products bearing its name. And Kodak is certainly a brand with street cred despite its recent misfortunes. But Kodak does appear to have had an active role in the camera and photographic processing technology inside.

    Eileen Murphy, VP brand licensing at Kodak said in a statement: “Too many memories stay stuck on mobile phones, often because the process for sharing them is too complicated for users; that’s why we’ve partnered on the IM5, the first device in a range of mobile products that takes our heritage and experience in photographic technology and combines it with Bullitt’s expertise in designing high-quality devices for a specific target consumer.”

    For the technically minded, the Kodak IM5 has an octa-core 1.7Ghz processor, 8GB standard ROM and 1GB of RAM, expandable to 32GB via a Micro SD card. It also comes with a dedicated app store (called simply “Apps”) that allows users to access a hand-picked selection of applications suited to their interests as well as full access to Google Play.

    Aimed at consumers who want a smartphone that is easier to use than what they are currently using (or being offered), Kodak and Bullitt believe the IM5 serves a market segment that – to date – has been poorly served by handset manufacturers.

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