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Tag: Koi The

  • BioActive+ Introduces Two Liquid Vitamins in Thailand for THB 410

    BioActive+ Introduces Two Liquid Vitamins in Thailand for THB 410

    BioActive+ launched two concentrated liquid supplement lines across Thailand in November 2026, pricing 15-tube packs at THB 410 against a regular shelf price of THB 800. The rollout covers Concentrated Liquid Lipo C and Concentrated Liquid Multivit, designed for direct consumption from the tube or mixed into 150 to 200ml of water.

    The twin launch shifts the company beyond specialized nutricosmetics into everyday health formats that drive repeat basket volume.

    Formulations and Form Factor

    Concentrated Liquid Lipo C delivers 1,000mg of vitamin C equivalence using liposomal vitamin C alongside botanical extracts from camu camu, acerola cherry, elderberry, and sea buckthorn. The formulation carries a Yuzu Orange flavour and targets immune support and antioxidant functions.

    Concentrated Liquid Multivit uses a Tropical Fruit flavour. The caffeine-free liquid combines B vitamins with vitamins C, D3, E, and carotenoids to address daily energy metabolism.

    Retail Sampling With KOI Thé

    To pull customers into retail trial, BioActive+ partnered with bubble tea operator KOI Thé across Bangkok and adjacent provinces. The sampling ran on 10 and 11 November.

    Outlets distributed a complimentary single-serve tester tube of either Lipo C or Multivit with purchases of medium or larger beverages, excluding milk tea orders. The partnership puts an ingestible format directly into the hands of cafe foot traffic without requiring consumers to step into pharmacies or beauty counters.

    Category Shift for Shelf Space

    Supplement brands across Southeast Asia face fierce shelf competition from standard pill blister packs and imported effervescent tablets. By deploying single-dose tubes that mix into water or take directly, BioActive+ attempts to take market share from traditional multivitamins with convenience and speed.

    The promotional price cut to THB 410 halves the barrier to consumer entry, but sustaining volume once the price returns to the THB 800 standard will test real repeat demand. Operators selling functional packaged goods in Thai convenience and specialist retail networks must balance steep introductory discounting against margin compression.

    The Line from Beauty to Daily Health

    BioActive+ entered the Thai market in May 2025 with four beauty-focused liquid supplements: Collagen, Asta Drink, Gold, and Gluta. Those early items targeted skin care routines with higher price thresholds and narrow consumer targets.

    The shift to everyday vitamin C and broad-spectrum multivitamins moves the brand toward high-frequency household consumption. Retailers and distributors are now tracking whether the return to the standard THB 800 price point slows conversion across Bangkok shelves.

  • International brands battle for Vietnam milk tea market

    International brands battle for Vietnam milk tea market

    As Vietnam’s economy grows the Vietnam milk tea market has become a battleground for foreign franchises.

    The latest debutant is Taiwanese milk tea brand T4, founded in 2004,  and which has steadily built an international network now including Malaysia, Thailand, Indonesia, China, the UK and the US.

    The first T4 outlet in Vietnam is a two-storey building, located on Phan Xich Long street in Ho Chi Minh City, a popular destination for milktea fans, where consumers are spoilt for choice.

    Next on the scene is Tealive, a new brand from the former Malaysian master franchisee for Chatime.

    And while new names are coming, current players are expanding their networks, in a market share battle even more fierce than the notorious coffee market stoush.

    Gong Cha, Hong Kong-based Taiwanese milk tea chain, plans to boost franchise this year, after building a strong foothold in Ho Chi Minh City with 10 outlets. Now, Gong Cha is opening two stores in Hanoi and one in Danang, with more to come in other cities, including Haiphong.

    Considered a prime competitor for Gong Cha, Koi The came to Vietnam in September 2015, and currently operates seven outlets in Ho Chi Minh City, all located in busy downtown sites or shopping malls.

    Nguyen Hoai Phuong, a spokesperson for Gong Cha Vietnam, previously told a local newspaper that milktea is the weapon to win in Vietnam’s beverage cafe market, largely due to the youthful Vietnamese population.

    That might well be the reason why more and more international brands are planning Vietnam expansion.

    More big names have just joined the segment – Queeny, Chachago, Sharetea and Goky.

    Middle market players include Bobapop, Teacup and Dingtea, the oldest player in the sector. Dingtea landed in Vietnam in 2014 and has now built a network of nearly 100 outlets across the country. It has 350 stores in China and 650 globally.

    In this battle, local brands seem to struggle, with only a few names having gained a reputation and real market penetration. Hot and Cold might be considered the most successful, a pioneer in the Vietnam milk tea market since 2011. Charting a different course to most of its rivals, Hot and Cold grew market share with a customised menu and finger food.

    Given the size of the market and Vietnam’s young population, many more milk tea and juice brands are expected to try their luck in due course, making the battle for share even more fierce.

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