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  • OVO lead in Cashless Payment Race in Indonesia

    OVO lead in Cashless Payment Race in Indonesia

    Lippo-backed cashless payment service OVO has announced a partnership with Tokopedia, Indonesia’s largest e-commerce platform. OVO said in a statement on Wednesday that the deal would help it cement its position as the country’s largest mobile payment platform in terms of transaction volume and reach.

    “The partnership will add Tokopedia’s close to 80 million active monthly users to OVO’s existing userbase of 60 million. It will also add more than 4 million Tokopedia merchants to what is already a market-leading merchant network, covering malls, smaller retailer, as well as GrabFood partners and Kudo agents,” the company said in the statement.

    OVO has been partnering with online-based ride-hailing service Grab since December last year, while also targeting brick-and-mortar shops and restaurants across Indonesia.

    “We see this landmark partnership as a validation of our strategy to enable payments for all Indonesian companies, both online and offline. Cash is a very difficult habit to break and consumers will only switch to cashless if it’s easier and safer than cash,” said Harianto Gunawan, director of enterprise payments at OVO.

    OVO chief executive Jason Thompson said the company expects a surge in new users and additional transactions from the e-commerce platform.

    “We have a very bullish outlook as we close out 2018. Having established ourselves as the No. 1 mobile payment platform by transaction volume, this partnership with Tokopedia and our push into e-commerce will further accelerate our growth,” Thompson said.

    The company said OVO is now available in 90 percent of shopping malls across the country, offering cashless payment options to customers at hypermarkets, department stores, coffee shops, cinemas, parking operators, hospital chains and food and beverage outlets.

    It has also set a target to expand QR-code payments to 100,000 small and medium enterprises by the end of this year.

    OVO’s online-to-offline business comprises its partnerships with Grab and Kudo, a service that allows individual agents to sell digital products, such as phone credit, tickets or insurance, to customers. Kudo currently has about 1.7 million agents in its network.

    OVO said its latest deal with Tokopedia would allow it to reach 93 percent of districts in Indonesia currently served by the e-commerce platform. It also plans to secure more deals with other e-commerce platforms.

  • Grab Aims to Dominate Indonesian Market With Open Platform Strategy

    Grab Aims to Dominate Indonesian Market With Open Platform Strategy

    Ride-hailing company Grab has launched GrabPlatform and GrabFresh to tap further into the Indonesian market, its representatives said on Tuesday (10/07).

    Grab is going to upgrade its app to focus on people’s daily needs and make it become an everyday superapp.

    For this purpose it just launched GrabPlatform, a new interface which provides transportation, news, e-commerce and food delivery services. The food feature, GrabFresh, is operated by HappyFresh, Southeast Asia’s leading online grocery shopping company.

    Now the company is testing the news feed feature, which is intended to engage users more while they are using the company’s ride-hailing services.

    “Partnering strategy, or we call it open platform strategy, has been favored by us to offer more to customers. It has been proved very effective in boosting our business” said Grab co-founder and chief executive Anthony Tan said on Tuesday.

    In 2017, Grab acquired Kudo, Indonesia’s leading online-to-offline payment service, which according to Tan has been very helpful for the company’s expansion.

    “After partnering with Kudo, we’ve grown tremendously across cities in Indonesia. And then with OVO, who is the country’s leading e-wallet. We recognize that we can’t be the best in everything, so we find the best partners. Kudo was the best agent network, OVO is the best e-wallet and TPI [ride-hailing service Teknologi Pengangkutan Indonesia] is one of the best rental partners,” he said.

    “If it wasn’t for Kudo, we could not have grown in Indonesia that fast. We went operational from 20 cities to over 100 cities in Indonesia, because of Kudo.”

    The region’s leading ride-hailing app is facing rivalry from local competitor Go-Jek, which in May announced expansion to Singapore, the Philippines, Thailand and Vietnam.

    According to App Annie, Go-Jek was leading in Indonesia, recording 15 million active users every week last year, much better than Grab with 2.5 million users.

    In March, Grab merged with ride-hailing giant Uber for the latter’s Southeast Asian operations.

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  • Grab Indonesia buys e-commerce startup Kudo

    Grab Indonesia buys e-commerce startup Kudo

    Ride-hailing firm Grab Indonesia has acquired e-commerce startup Kudo for an undisclosed amount, striking its first deal since pledging to invest US$700 million in its largest market.

    Kudo helps consumers without bank accounts to shop online by connecting them with online merchants and other service providers across 500 cities and towns.

    Based in Singapore, Grab says it plans to accelerate the expansion of Kudo’s network while bringing more riders and drivers on to its own platform. The two companies also plan to explore new financial products such as consumer loans and insurance.

    Former payment-processing company Euronet Worldwide executive Jason Thompson has been hired by Grab to head GrabPay. This digital wallet for riders was introduced last year.

    Grab’s Indonesian investment promise entails building its digital payments network over the next four years in a bid to win over the 260 million people in its largest market. The company’s car- and motorcycle-hailing businesses grew more than 600 per cent in Indonesia last year.

    Valued at more than US$3 billion, Grab intends to set aside as much as US$100 million to bankroll early-stage domestic startups in mobile and financial services. It has started establishing research centres in Bangalore, Ho Chi Minh City and Jakarta to complement engineering offices in Beijing, Seattle and Singapore.

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  • Kudo to Grab in battle for Indonesian market

    Kudo to Grab in battle for Indonesian market

    South-east Asia’s largest ride-hailing company Grab has bought Indonesian online payment start-up, Kudo, as the company kicks off a battle with rivals Uber and Go-Jek for market share with the first investment of a US$700 million (S$978 million) pledge in its largest market over the next four years.

    Grab did not disclose the value of the deal announced yesterday, but Reuters put the figure at over US$100 million.

    In a statement, Grab said the acquisition “solidifies (its) leadership in digital payments” with Kudo’s team and platform being integrated with its online mobile payment service, GrabPay.

    Founded in 2014, Kudo allows less tech-savvy consumers and those without bank accounts to shop online and pay for bills such as utilities and phone credits through its network of “agents”, who help to make those payments to merchants and suppliers on their behalf.

    It currently has 400,000 “agents” in 500 towns and cities across Indonesia.

    Combining Kudo’s presence in smaller cities and rural areas through these agents, GrabPay’s customer base will provide “millions of people across Indonesia with increased access to convenient cashless payments and new income opportunities, while also unlocking compelling new ways to boost online spending”, Grab’s president Ming Maa said.

    Grab said it plans to support and accelerate the expansion of Kudo’s network of agents while leveraging on its reach to bring in more riders, drivers and GrabPay users onto the Grab platform.

    Kudo also plans to explore opportunities to grow its financial services offering, including insurance and consumer loans. Its chief executive, Mr Albert Lucius, a former analyst at Goldman Sachs and product engineer at Apple, said in the same statement that the acquisition “creates immediate synergies with our existing business”.

    “We are excited to work together to bring the ease and convenience of cashless payments to more Indonesians than ever before,” he added.

    SPH Media Fund, the corporate venture capital arm of Singapore Press Holdings, was among the investors who sold their stake in Kudo. SPH Media Fund first invested in the Indonesia-based e-commerce platform in April 2015 and participated in another funding round in December 2015.

    Singapore-based Grab offers car and motorcycle ride-hailing services in South-east Asian countries such as Singapore, Indonesia, the Philippines, Malaysia, Thailand and Vietnam. Go-Jek is a market leader in motorbike taxi services in Indonesia. Uber remains a small player, introducing motorcycle-taxi services only in April last year.

    Transport analysts in Jakarta told The Straits Times the acquisition illustrates how ride-hailing providers were extending their businesses beyond transportation.

    The rivalry has been particularly intense between Go-Jek and Grab.

    Since its launch in 2015, Go-Jek has been setting itself apart from its two other rivals by diversifying into various services, allowing its customers to buy food and groceries, hire beauticians and masseusses, and book cleaners.

    Mr Yoga Adiwinarto, a director at the Institute of Transportation and Development Policy, said: “Grab doesn’t want to lose out. But since building an e-payment system takes time, the easiest way is to buy a company that has already established itself in this area.”

    “After this, I’m sure there will be huge innovations and Grab will expand into service sectors such as mini-markets and the selling of train tickets and flights too,” he added.

    Dr Ellen Tangkudung, lecturer at the University of Indonesia, noted that customers would only stand to gain from the competition.

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