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  • Lady M Conquers Singapore Again: Jewel Changi Debut and Spectacular Lunar New Year Horse Gift Set Launch

    Lady M Conquers Singapore Again: Jewel Changi Debut and Spectacular Lunar New Year Horse Gift Set Launch

    Lady M, a prominent New York-based patisserie, has announced its return to Singapore, establishing a shop at Jewel Changi Airport. This announcement is accompanied by the unveiling of a special gift set, the 2026 Year of the Horse, in anticipation of the Lunar New Year.

    Year of the Horse Gift Set

    The gift set, created in honor of the Year of the Horse, is designed with a vivid moire pattern on its exterior. Upon opening, a horse in mid-gallop is revealed, reflective of the energy associated with the upcoming year. The set contains 32 mini crepe biscuits, each elegantly wrapped in glistening foil. These delights are available in a variety of four flavors: Coconut, Chocolate Hazelnut Orange, Vanilla, and Raspberry.

    An additional feature of the set is a collectible horse-bag charm fashioned from vegan leather. This charm, tucked away in the set’s drawers, serves as a symbol of good luck for the forthcoming year.

    The package also includes Lady M’s signature confetti-red envelopes, with each scattered piece embodying blessings, prosperity, and festivity.

    A Symbolic and Vibrant Return

    Ken Romaniszyn, CEO of Lady M, expressed that the brand wanted to commemorate its return with a collection that was “symbolic and vibrant”.

    He stated, “The moire horse motif encapsulates the dynamism and vigor we associate with the year ahead. We aspire for these creations to become treasured keepsakes and joyous gifts for all who celebrate.”

    After the Lunar New Year period, Lady M Singapore intends to provide its complete assortment of cakes and products to its customers.

    Questions & Answers

    What is the significance of Lady M’s Year of the Horse gift set?
    The gift set is both a celebration of the Lunar New Year and the symbol of the upcoming year, the horse. The set includes 32 mini crepe biscuits and a horse-bag charm as a token of luck.

    What are the flavors of the mini crepe biscuits included in the gift set?
    The biscuits come in four flavors: Coconut, Chocolate Hazelnut Orange, Vanilla, and Raspberry.

    What are the plans of Lady M following the Lunar New Year?
    After the Lunar New Year period, Lady M Singapore plans to offer its full range of cakes and products to its customers.

  • Lady M Confections Tightens Grip on Singapore Market, Amplifying Southeast Asia Expansion

    Lady M Confections Tightens Grip on Singapore Market, Amplifying Southeast Asia Expansion

    Leading patisserie brand, Lady M Confections, is set to take direct control of its Singapore operations, as part of an ongoing strategy to expand its influence in Southeast Asia.

    Lady M Confections Takes Charge of Singapore Operations

    The esteemed US-based patisserie first gained presence in Singapore in 2013 through a licensing agreement with Caerus Holdings. This marked Lady M’s initial venture into international markets outside of the United States. However, with this affiliation set to end this month, the company has decided to assimilate the Singapore market into its global operations. This shift is aimed at fortifying the brand’s supervision and ensuring consistent quality across all outlets.

    Lady M’s CEO, Ken Romaniszyn, revealed that Singapore holds a significant position in the brand’s international operations. As the brand sets foot into the next phase of its growth strategy, having a more direct involvement in the Singapore market is expected to bring forth a high-quality brand experience and enhanced consistency, thereby better serving its regional clientele.

    Romaniszyn further emphasized that this transition embodies the company’s commitment to long-term brand stewardship. By incorporating Singapore into their global operations, they aim to solidify their groundwork in Southeast Asia. This move is also geared towards ensuring that the Lady M experience remains consistent with the high standards expected by customers worldwide.

    About Lady M Confections

    Lady M Confections, which was founded in New York City in 2001, has gained international prestige for its signature Mille Crepes cake. The brand operates more than 40 boutiques across the globe, merging French pastry techniques with subtleties of Japanese culinary artistry.

    Questions & Answers

    What is Lady M Confections’ latest business strategy for Southeast Asia?
    Lady M Confections is taking direct control of its Singapore operations. This is part of its long-term strategy for growth and brand stewardship in the Southeast Asian region.

    When did Lady M Confections first enter the Singapore market and how?
    The company first made inroads into Singapore in 2013 through a licensing agreement with Caerus Holdings. This was their first venture into markets outside the United States.

    What is Lady M Confections best known for?
    Lady M Confections is best known for its signature Mille Crepes cake. The brand expertly combines French pastry techniques with Japanese culinary influences.

  • Luxury bakery chain Lady M shuts stores in Mainland China

    Luxury bakery chain Lady M shuts stores in Mainland China

    Luxury confections brand Lady M will close all outlets on the Chinese mainland by September 10 but plans to return with a new business strategy later.

    The New York-based patisserie brand has 27 licensed stores in Chinese cities including Shanghai, Beijing, Shenzhen and Xiamen, as well as three food-processing plants.

    Customers who own prepaid cards and vouchers can still use them to make offline and online purchases before September 10.

    They can also claim a refund between September 1 and September 15 through its mini-program on WeChat mini program.

    The company announced earlier this month that it plans to pursue a direct company-owned strategy in China to strengthen business and drive growth.

    Lady M did not renew the license agreement with Shun Lee Shanghai Commercial Management Co for five provinces, which expired on April 9.

    “We have built up a significant business presence in the past five years and regret any inconvenience caused by the closing of the license stores,” Shanghai Muxin Catering Service Management Co, a wholly unit of Shun Lee, said in an announcement on Wednesday.

    Lady M’s stores at high-end shopping malls and popular areas always attract large crowds, with people queuing up for a taste of its handmade multi-layered crêpe cakes and gourmet desserts.

    The first Lady M boutique store in China was launched at the IFC Mall in the Lujiazui area of ​​​​Shanghai in September 2017.

    Microblog user “Lovley Butter” has been ordering birthday cakes from Lady M for the last few years as an avid lover of its signature multi-layered crêpes.

    But new bakery and dessert stores have continued to emerge in recent years, which have done better at catering to local tastes and providing seasonal offerings.

    Lady M said it is looking forward to taking a direct role in elevating the China business, a market that is pivotal to its growth strategy, said CEO of Lady M, Ken Romaniszyn, in a press release on July 14.

    It plans to focus on developing the China market with new concept boutiques and innovative product offerings, allowing the company to maintain the highest quality and consistency for its customers.

  • Lady M teams with Netflix to create Over the Moon mooncake lantern

    Lady M teams with Netflix to create Over the Moon mooncake lantern

    Luxury cake boutique Lady M is serving a limited-edition mooncake lantern to celebrate the musical Over the Moon, in a partnership with Netflix and Pearl Studio.

    Timed to mark the Mid-Autumn Festival, Lady M’s Over the Moon mooncake lantern also marks a rare collaboration with Netflix – and illustrates the potential for seemingly unrelated brands to collaborate on products.

    Lady M’s pastries will come with an exclusive lantern package illustrating scenes from Pearl Studio’s animated musical Over the Moon.

    The lantern features gold and jade colors with laser-cut imagery of characters and scenes from the film with an interactive illumination effect. Inside the lantern is a collection of six individually-wrapped Lady M mooncakes in two flavors – sweet egg custard and chocolate custard.

    Each lantern package comes with a gift bag, a greeting card, an instruction card, and an envelope creating a memorable gift for family or friends.

    The movie Over the Moon tells the story of a bright young girl who builds a rocket ship to the moon to prove the existence of a legendary Moon Goddess. It will begin streaming on Netflix this fall.

  • Lady M announces July soft opening in Macau

    Lady M announces July soft opening in Macau

    Lady M’s is gaining more popularity.

    The glamour and luxury of Macau has been chosen as the brand’s next stop with a soft opening planned for mid-July.

    Lady M’s first Macau boutique will launch in the retail haven of Shoppes’ new phase at Cotai Central. With a 10-seat VIP room and a spacious 4,000-square-foot area, this will be Lady M’s largest boutique in the region.

    Complete with custom designed awnings that pay homage to New York City’s boutiques and al fresco vibe, Lady M Macau is sure to be a hit with visitors from around the world.

    To usher in a new era in Cotai, Lady M presents an exclusive cake for Macau in the form of the Passion Fruit Mille Crêpes.

    Featuring no less than 20 layers of handmade crêpes, a zesty and fragrant passion fruit-infused cream binds each layer to provide a perfect harmony between sweet and sour notes, resulting in a cake that was made for a gorgeous summer.

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  • Confectioner Sugarfina to debut at Harbour City

    Confectioner Sugarfina to debut at Harbour City

    Californian luxury confectioner Sugarfina is to open its first store in Asia – in Hong Kong’s Harbour City mall.

    Sugarfina is being brought to Hong Kong by Upper East Holdings, which launched Lady M in Hong Kong in 2015 and plans to open several Sugarfina stores in the territory.

    Upper East founders Stephen Yeung and Tammy Wu says the new 900sqft Sugarfina Hong Kong boutique will give shoppers “a taste of candy heaven” with a selection of packaged confections for every occasion, from hostess gifts to Lunar New Year gifts to the trademark Sugarfina Candy Trunk which holds 20 Candy Cubes.

    The store will be designed to encourage Instagramming, featuring Sugarfina’s signature aqua and white colour scheme and photogenic merchandising.

    Sugarfina describes itself as a disruptor in the US$200 billion global confectionery market for creating luxury treats for adults, including a cocktail candy collection with Champagne Bears, Single Malt Scotch Cordials, and Rose All Day Bears whose popularity led to a waiting list of more than 18,000 customers in the US.

    The boutiques feature a collection of candies artfully displayed in modern Lucite cubes, including an area dedicated to “top shelf” candies – exotic, premium offerings from around the world such as Golden Truffle Eggs from Italy and interlocking chocolate wedding rings from Greece.

    “We’ve been dreaming of expanding Sugarfina globally since the early days of the brand,” said Rosie O’Neill and Josh Resnick, co-founders and co-CEOs of Sugarfina.

    “Hong Kong is the window into Asia and Upper East Holdings is the ideal partner to establish our brand in the region. We’re excited to partner with them to bring Sugarfina to life in one of the most vibrant cities in the world.”

    Wu and Yeung say they were “mesmerised” by Sugarfina’s sophisticated concept and innovative candy flavours when visiting stores in New York, where they used to live.

    “It’s exciting to introduce a fresh concept to the sweet tooths of Hong Kong. We have always been passionate about finding the perfect luxury confections experience to bring over from the US and we look forward to working with the creative minds of Sugarfina.”

    To mark the Sugarfina Hong Kong opening, Sugarfina has created a two-piece Candy Bento Box exclusive to the store, inspired by the Hong Kong trams. The gift box will include Sugarfina’s Rose All Day Bears & Fuji Apple Caramel candies.

    Harbour City is the first step in the retailer’s larger global expansion strategy, with O’Neill and Resnick planning partnerships in other foreign markets.

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  • Lady M cake walk comes to sticky end

    Lady M cake walk comes to sticky end

    Daigou (contract buyers) were on to a sweet thing, thanks to the popularity of the new Shanghai branch of New York luxury cake company Lady M, but border authorities have pulled the rug from under their feet.

    It all started because Shanghai residents were unwilling to queue up for hours to buy the gateaux and pastries at the Lady M outlet in IFC Mall, which opened a month ago. However, they were willing to pay well for daigou to bring in the sweet treats from Hong Kong, where there are two Lady M outlets (in Causeway Bay and Tsim Sha Tsui).

    So people assisting the Daigou were reportedly paying people to queue at the Shanghai store so as to encourage the parallel trade.

    The shop even had to close for a day shortly after opening because the crowds it attracted were seen as a possible safety hazard, and waiting areas needed to be provided.

    Shanghai customs officers were quick to become wise to the daigou cake courier service, and have warned on its official WeChat account that cake from abroad must not be for commercial use.

    “If you really want to enjoy the cake, be it in Hong Kong, Singapore or the US, enjoy it there directly,” says the post. “As regards bringing it back, you’d better drop the idea.”

    Meanwhile, the Shanghai Lady M shop has changed its takeaway policy. It has introduced a “lottery” system through its WeChat booking site, with winners being able to buy up to six slices of cake at any one time. Three time slots have been designated for takeaways.

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