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Tag: lager

  • Better Beer Unveils ‘Halfy’: A Low-Calorie, Low-Alcohol Lager Answering the Call for Moderation

    Better Beer Unveils ‘Halfy’: A Low-Calorie, Low-Alcohol Lager Answering the Call for Moderation

    Better Beer, a leading brewery company, has introduced Halfy, an ultra-low-carbohydrate lager that contains half the alcoholic content of its flagship product, the zero-carb Better Beer.

    New Addition to the Product Range

    The newly launched Halfy joins Better Beer’s extensive range of low or non-alcoholic beverages. The company’s current offerings include the zero-carb lager, an ultra-low-carb mid-strength beer known as Middy, a low-sugar, gluten-free ginger beer, and Better Cider.

    The Halfy lager is presented in a 355ml can and features an alcohol by volume (ABV) of 2.1 per cent, making it a light beverage option. In addition to its low alcohol content, Halfy also boasts just 57 calories per can. Moreover, the hop profile remains consistent with the original Better Beer, delivering a light and clean finish to satisfy beer connoisseurs.

    Meeting the Demand for Moderate Consumption

    Nick Cogger, CEO and co-founder of Better Beer, sees the launch of Halfy as the company’s answer to an increasing consumer demand for moderate alcohol consumption. Cogger explains that Halfy is designed for genuine Australian drinking experiences, allowing consumers to enjoy the full beer experience without fear of overindulging.

    Cogger notes a significant trend towards moderation, with an increasing focus on wellness and balance, particularly in the world of alcoholic beverages. Halfy is crafted to meet this demand, providing the taste of a conventional beer, but with reduced alcohol content and lower caloric intake.

    Availability and Pricing

    The Better Beer Halfy is currently available for purchase across Australia at Dan Murphy’s and BWS stores. The recommended retail price is $48 for a pack of 24 cans.

    Questions & Answers

    What is the ABV and calorie count for Halfy?
    Halfy has an ABV of 2.1% and contains 57 calories per 355ml can.

    What is the purpose of launching Halfy?
    The launch of Halfy is Better Beer’s response to the growing consumer demand for beer with lower alcohol content and a healthier profile, allowing consumers to enjoy the taste of beer without overindulging.

    Where can consumers purchase Better Beer Halfy?
    Better Beer Halfy is available for purchase nationwide at Dan Murphy’s and BWS stores.

  • Coles taps into carbon-negative beer with Lost Lager

    Coles taps into carbon-negative beer with Lost Lager

    An Australian-made, carbon negative beer made with unsold bread from Coles supermarkets is squaring up to some of the best-known beer brands in the country while tapping into surging customer demand for beverage makers taking tangible action on climate change.

    Lost Lager is a premium brew created in collaboration between Coles Liquor and BrewDog Australia – the Brisbane operation of Scottish carbon negative brewer.

    The packaging for Lost Lager is 99% plastic-free and any emissions BrewDog is unable to avoid through the production process are ‘double offset’ through tree planting schemes around the world.

    Coles’ research shows that one in two customers care deeply about the environment and the majority want to do more, while 50% say they have changed what they buy in response to the packaging of a product.1

    Coles Liquor Acting General Manager Customer, Trade Planning and Insights Mia Lloyd said customers frequently told Team Members in Liquorland and First Choice Liquor Market stores that they wanted to support brands that were taking action on the environment.

    “Lost Lager will be hugely popular with customers given the easy-drinking style of the beer and BrewDog’s commitment to the environment and climate change,” Ms Lloyd said.

    “This is not a fleeting consumer trend, it’s a force that our customers are driving and we can already see support for brands that have moved early to embrace sustainable packaging, waste reduction or renewable power.”

    Additionally, BrewDog invests in a number of significant reforestation projects, including the Yarra Yarra Biodiversity Corridor in Western Australia. This is the only emission reduction project in Australia to be certified under the prestigious Gold Standard accreditation, a globally-recognised best practice benchmark.

    Locally, BrewDog donates the grain used in the brewing process to farmers as an alternative feedstock. Internationally, they are also the proud owner of over 9000 acres of Scottish highlands which will be home to a reforestation and peatland restoration project to sequester carbon.

    The brewer’s Australian CEO Ed Bott said the Lost Lager was a premium lager, similar in style to a German pilsner and created to deliver a craft option for Australian lager lovers.

    “Lager accounts for 90% of beer consumed in Australia, and our Lost Lager connects with the premiumisation of this broad segment of the beer market,” Mr Bott said.

    Lager has been at the forefront of beer sales growth for years. With recent consumer demand shifting towards premium lager, hospitality venues and hotels have seen growing consumption.

    As such, premium lager is one of the fastest-growing product segments in recent years, expanding at a compound annual growth rate of 4.5% from 2019 to 2025.2

    “It’s still in its infancy but lager is the last bastion for craft beer and we’re confident the fresh, uncomplicated style of this beer will prove hugely popular with customers who are seeking something more from their lager,” Mr Bott said.

    “We see how engaged our Australian customers are in relation to issues such as waste and emissions reduction and while we know we can’t save the world on our own, we’re proud that we’re doing our bit here in Australia and around the globe.”

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  • Lion New Zealand’s Speight’s launches first alcohol-free lager

    Lion New Zealand’s Speight’s launches first alcohol-free lager

    New Zealand’s alcohol beverage giant Lion has introduced the first alcohol-free beer range under the Speight’s brand called Speight’s Summit Zero lager.

    Speight’s new beer range is also Lion’s second alcohol-free beer. The launch of the range resulted from the surging popularity of alcohol-free drinks in the country.

    “There is huge untapped consumer demand and growth to be seen,” said Rachel Ellerm, marketing director at Lion New Zealand.

    According to MAT Scan Nielsen 2021, New Zealand’s lighter beer category, which includes low and no alcohol beer, is growing at 24 percent. Meanwhile, zero alcohol beer is estimated to hit NZ$25 billion in sales globally by 2024.

    “People love the taste of Speight’s so a zero-alcohol option was the logical next step,” Ellerm said. “We expect it to be a huge hit with Speight’s fans and consumers looking for a lighter option alike.”