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Tag: Laneige

  • Experience Personalized Skincare Revolution at Laneige’s New Flagship Store in Seoul

    Experience Personalized Skincare Revolution at Laneige’s New Flagship Store in Seoul

    Korean beauty giant Laneige has recently unveiled its first worldwide flagship store, located in the heart of Seoul’s Myeongdong district. This landmark opening underscores the increasing significance of technology and personalization in the retail beauty industry.

    The newly reimagined store, Laneige Seoul, comes after an 18-month redesign process. It is a fusion of retail space, beauty services, and on-demand manufacturing, all housed under one roof. The central theme of the store is to provide a tailored beauty experience. Customers can create customized skincare, complexion, and lip products with the help of AI-powered diagnostics and advanced in-store production technology.

    A Unique Shopping Experience

    The president of the Laneige brand, Pilkyung Choi, emphasized that the new Laneige Seoul is more than just a store. According to Choi, it embodies the future of beauty, technology, and design. Each visit to the store will offer a unique experience, and every product purchased will be exclusively personalized.

    Among the store’s product offerings is an exclusive version of Laneige’s Lip Sleeping Mask. This allows customers to select from ten fragrances that can be combined to create 45 different scent combinations. Additionally, the store also presents a Neo Cushion service that is made-to-order. The foundation is color-matched to the customer’s skin tone from a selection of 150 shades and is manufactured on site using robotic technology.

    In terms of skincare, customers are provided with an AI-based skin analysis. Based on the results, they are then matched with a personalized version of Laneige’s Cream Skin toner. This product is mixed in-store using one of 25 formulations and is typically ready within about 20 minutes.

    Laneige Brand and Its Offering

    Founded in 1994, Laneige is a part of the Amorepacific family. The brand has gained recognition for its hydration-focused skincare offerings, including the popular Laneige Lip Sleeping Mask and Laneige Water Sleeping Mask.

    In 2024, Laneige appointed global pop icon and BTS member Jin as its brand ambassador.

    Questions & Answers

    What is the central theme of the new Laneige Seoul store?
    The central theme of the store is to provide consumers with a customized beauty experience through AI-powered diagnostics and advanced in-store production technology.

    What kind of personalized products can customers create at the Laneige Seoul store?
    Customers can create personalized skincare, complexion, and lip products. They can also have foundation that is color-matched from a selection of 150 shades.

    What is unique about the Laneige’s Lip Sleeping Mask at the Laneige Seoul store?
    Customers can select from ten fragrances that can be combined to create 45 unique scent combinations.

  • Amorepacific’s eSpoir sets foot in Thailand

    Amorepacific’s eSpoir sets foot in Thailand

    Amorepacific-owned makeup brand eSpoir has launched in Thailand via cosmetics retailer chain Eveandboy. Nearly 130 eSpoir products are available at Eveandboy stores at Siam Square One shopping mall and at Terminal 21 near Asoke Station. The highest-profile eSpoir products include Dewy Face Glow moisturiser with hyaluronic acid, No Wear Lipstick, and Pro Tailor Foundation Be Silk / Be Glow.

    The South Korean brand will launch in eight more Eveandboy stores and an online mall to build a strong presence in the Thailand beauty market and expand channels.

    Amorepacific says it plans further expansion into other Asean countries.

    “We are pleased to be able to bring Korea’s representative makeup brand, eSpoir, to Thailand, the largest beauty market in the Asean region. The launch of eSpoir will surely strengthen our brand portfolio in Thailand and drive further growth,” said Choi Woong, Amorepacific Thailand GM.

    The group will diversify its brand portfolio spanning skincare and makeup for its sustainable growth in Thailand.

    Other brands available in Thailand including Sulwhasoo, Laneige, Mamonde, Innisfree and Etude House.
    Founded in 1945, Amorepacific sells more than 20 cosmetics, personal care, and health care brands in Asia, North America, and Europe.

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  • Amorepacific boosts business expansion in the Philippines

    Amorepacific boosts business expansion in the Philippines

    South Korean cosmetics giant Amorepacific is ramping up its Asean expansion, opening the first Innisfree and Laneige Philippines stores. Amorepacific established Amorepacific Philippines in Metro Manila in August and has since opened the first Innisfree store, in Manila’s SM Mall of Asia.

    This week the company opened its first Laneige Philippines store, at SM Makati Department Store.

    Laneige has also launched on the nation’s largest e-commerce channels in the Philippines including Lazada.

    The upmarket Laneige brand will expand through both online and offline channels through next year, Amorepacific said in a statement.

    The company says the Philippines offers great growth potential, with its population of more than 107 million. It is particularly targeting the premium beauty market which is growing quickly there, along with the broader popularity of K-beauty.

    “By expanding into this promising market, Amorepacific aims to strengthen its presence in the Asean region, which is one of the important strategic business regions for the company,” the statement said.

    Amorepacific has already launched in Singapore, Malaysia, Thailand, Vietnam and Indonesia.

    “We are glad to finally make our way into the Philippines market and respond to its increasing need for our brands,” said Robin Na, head of Amorepacific Asean regional headquarters. “Through our differentiated, innovative products and premium brands, we will spread Asian beauty across the Philippines and satisfy the local customers.”

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  • Lazada to tackle counterfeit Korean products more seriously

    Lazada to tackle counterfeit Korean products more seriously

    Lazada has pledged to remove any counterfeit South Korean goods from its platform in a Memorandum of Understanding signed with the Korea Intellectual Property Protection Agency (KOIPA). It is reportedly the first time a Southeast Asian e-commerce company has reached an agreement with the Korean IP regulator and reflects the growing popularity of Korean beauty and fashion products online across Asia.

    Korean brands online and considered at risk from counterfeit products include Etude House, Innisfree, Laneige, Mamonde and 3CE.

    “The combined followers for [those brands’] Lazada flagship stores are more than 200,000,” Gladys Chun, general counsel and head of government affairs at Lazada Group said.

    “Laneige, Mamonde, Innisfree and 3CE were top search terms in Malaysia, Singapore, Thailand, and Vietnam during the recent Lazada 11.11 Shopping Festival.”

    Lazada has undertaken to remove any counterfeit goods from sale on its platform when alerted by brand owners, once it has confirmed authenticity. Sellers caught trying to sell copy goods on its site face blacklisting.

    “Such measures to curb illicit trading of goods on Lazada are aimed at boosting the confidence and preserving the trust of shoppers on our platform,” Chun said.

    “At Lazada, we respect and collaborate with rights holders in safeguarding their IP through a combination of proactive and reactive measures. It is incumbent on us to create that trusted space for shoppers and brands, giving them the peace-of-mind that we will always be acting in their best interests.”

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  • Nykaa.com to bring Laneige to India

    Nykaa.com to bring Laneige to India

    Nykaa.com, India’s leading beauty retailer has launched Korean Beauty brand Laneige, exclusively in India. Laneige maximizes the potential of water to deliver the right solution to each skin concern with carefully selected, optimum natural ingredients. The brand has been showing great results with its simple yet innovative skincare and makeup solutions.

    With over 20 years of research, Laneige’s Water Science has developed optimum water to address skin concerns like hydration, pore refining, anti-aging, or complexion-correcting. Their signature Hydro Ionized Mineral Water offers quicker and deeper absorption for better overall moisturization while Mint Water reduces excessive sebum while offering greater pore care.

    “Observing the growing trend of Korean beauty brands across the world, Nykaa began introducing Korean brands to our portfolio last year. These brands have been a huge success with the Indian audience with their innovative ingredients and cutting-edge science. With Laneige’s signature water science based products we offer our customers a new facet in their beauty regime,” says Falguni Nayar, CEO Nykaa.

    Laneige’s best-selling products like Water Sleeping Mask, Lip and Eye Sleeping Mask, Water Bank Hydro Essence and White Dew Ampoule Essence are now available for women in India exclusively on nykaa.com and at select Nykaa Luxe stores in Delhi, Ahmedabad, Indore, Hyderabad, and Bangalore.

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  • Innisfree makes Australian debut

    Innisfree makes Australian debut

    Innisfree Australia has opened its first outlet, inside Melbourne Central shopping complex.

    This is Amorepacific’s second foray to promote its Korean cosmetics brand in Australia after Laneige launched in March.

    The company also expanded its Etude House brand in the Middle East this month.

    Innisfree, known for its green-tea lines, now has 12 stores in overseas markets including China, Thailand, Vietnam and the US.

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  • Amorepacific Enters Australia

    Amorepacific Enters Australia

    Korean cosmetics giant Amorepacific Group has made its Australian debut this week.

    While the company has yet to open a standalone store there, it has opened a counter for its mid-range brand Laneige inside Sephora stores and started selling the range online. It describes the launch as “its forerunner to the Australian market”.

    After opening a Melbourne head office last year, Amorepacific’s is making plans to launch its luxury flagship brand Amorepacific, and eco-friendly Innisfree label later this year.

    Caroline Dunlop – Amorepacific Australia’s first GM, said working with Sephora in the US had proven a success and it had high expectations in their Australian partnership.

    “Our journey of beauty in Australia will begin with the launch of Laneige and as we progress, we will continue to present many unique brand experiences to local customers.”

    Amorepacific is ramping up its international expansion to compensate for a sharp decline in the number of Chinese tourists into South Korea.

    “I am very excited to meet with Australian customers after a long preparation,” Suh Kyung-bae, chairman of Amorepacific Group, said.

    Australia’s cosmetics market was estimated at about 7 trillion won (US$6.56 billion) in 2016, with an average annual growth rate of 5 per cent, the company said, citing data from market research house Euromonitor.

    In a statement, Amorepacific said it has studied the advanced beauty market in Australia and its customers over several years. “The study revealed that Australian customers are indeed very beauty conscious with a keen interest in global trends and innovation developed particularly to protect against strong UV rays and other environmental factors that can cause skin damage. It was also found that their preference for a natural makeup look with healthy skin has led to a growing interest in Korean beauty trends (K-beauty).”

    The Chinese tourist challenge has affected Amorepacific’s earnings, which last year fell 39.7 per cent.

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  • Laneige enters US Sephora

    Laneige enters US Sephora

    Cosmetics brand Laneige, run by Amorepacific, will be available at the multi-shop brand Sephora in North America starting on Saturday 23 September, according to Amorepacific.

    Laneige products will be distributed through 144 Sephora stores across the US along with 74 stores in Canada, according to the company.

    Sephora is the largest distributor of Beauty Multi Shop in the United States, with 365 stores, and is famous for leading the American beauty trends.

    Sephora stores in Canada have been carrying distributing Laneige since September 2015.

    The brand previously launched in the US through the retailer Target in 2014, but pulled out from the stores in 2015. It is re-entering the market through an exclusive contract with Sephora.

    Laneige will be developing products exclusively for the American millennial target demographic and strengthen customer experience through localizing strategies, the company said.

    Laneige will satisfy customer’s need by showing sleeping beauty category such as Water sleeping mask, as well as K-beauty’s core items and Laneige’s best sellers Water Bank, Bibi Cushion, Two-tone Lip Bar.

    The company is trying to diversify global markets.

    Since launching in Asia market in April 2002 with Sogo Department Store in Hong Kong, Laneige has been expanding into 12 countries around the world in this year’s high-level strategy based on best-selling products.

    As of 2017, Laneige is available in 12 countries in Asia and North America. The brand is currently preparing for launch in Australia and France.

    An official of Laneige said, “The entering Sephora means that Laneige has achieved a good result in a short period of time. We will introduce more US customers about K Beauty in the future. “

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  • Laneige opens first flagship store in Beijing

    Laneige opens first flagship store in Beijing

    Cosmetics brand Laneige opened its first brand image concept flagship store at Beijing apm.

    With an area of 139 square meters, Laneige’s new flagship store at apm features the design elements of water and light and the base tone of its overall internal design is blue and pink, which highlights the two product lines of Laneige. Blue represents skin care and it emphasizes water technologies; while pink represents the company’s makeup products series.

    In addition, the store uses popular geometric line elements and spotlights in the display area, aiming to attract young customers.

    There is an exclusive beauty class area in the store and it will hold regular activities for members of Laneige, including brand introductions, new product launches, and popular makeup tutorials. In this area, Laneige will also provide afternoon tea appointment services to VIP customers.

    Moreover, the Beijing apm Laneige flagship store will provide exclusive limited products which are only available in flagship stores. Those products will have unique package designs to provide a unique buying component for high-end consumers.

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  • Mamonde launches Singapore site on Lazada

    Mamonde launches Singapore site on Lazada

    Korean beauty products brand Mamonde has launched an e-commerce site on Lazada to introduce its skincare and makeup products into Singapore.

    Mamonde’s USP is using flower extracts in its products. Camellia, hibiscus, honeysuckle, lotus and magnolia blooms are hand-picked and frozen or heat dried, with the active ingredients then being extracted.

    Mamonde Lazada SG

    There are plans to also open a physical store in Singapore eventually, says Amorepacific, which also owns the brands Etude House, Innisfree, Laneige and Sulwhasoo.

    “Launching digitally first in Singapore was a deliberate move that allows us to observe consumer purchasing habits before scaling up operations in the market,” says Amorepacific Asean regional head Robin Na.

    “While the beauty industry in Singapore is mature, we believe that consumers there are still hungry for new brands.”

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  • Innisfree to launch in Indonesia

    Innisfree to launch in Indonesia

    Beauty products brand Innisfree is launching in Indonesia with brand curator Time International.

    Part of Korean global beauty company AmorePacific Group, Innisfree offers products made with natural ingredients from Jeju, a volcanic island off the southern coast of the Korean Peninsula.

    Innisfree’s first store will open at Central Park Mall Jakarta on March 24, following its introduction in such markets as China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and Vietnam.

    As well as skincare, Innisfree will offer colour cosmetics in Indonesia, says international business VP Chul Kim.

    Innisfree was launched by AmorePacific Group in 2000, joining its brands Laneige and Sulwhasoo.

    Founded in the 1960s, Time International manages multi-brand retail stores as well as mono-brand boutiques for such brands as Cartier, Chanel, Chopard, Diesel, Fendi, Fossil, Project X, Rolex, Sweet Monster and Tag Heuer.

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  • DFS Group completes City of Dreams store

    DFS Group completes City of Dreams store

    Luxury travel retailer DFS Group has unveiled the final phase of T Galleria by DFS, City of Dreams store in Macau following a year-long expansion.

    DFS Group chairman/CEO Philippe Schaus says the the store offers travellers the breadth of a luxury shopping mall with the personalised service of a high-end department store.

    An expanded jewelry offering was also unveiled in December, bringing key luxury jewelry brands Tiffany & Co. and Van Cleef & Arpels to T Galleria by DFS, City of Dreams as well as new watches boutiques from Audemars Piguet and Vacheron Const
    An expanded jewelry offering was also unveiled in December, bringing key luxury jewelry brands Tiffany & Co. and Van Cleef & Arpels to T Galleria by DFS, City of Dreams as well as new watches boutiques from Audemars Piguet and Vacheron Constantin

    Opening in 2009, T Galleria by DFS, City of Dreams expanded throughout last year to more than three times its original size. Stretching across 173,000 sqft (16072 sqm), the expanded store includes the group’s debut shoe hall. The largest shoe floor in Hong Kong and Macau, it features more than 50 men’s and women’s shoe brands across two levels, including exclusive-to-Macau brands such as Aquazzura and Rupert Sanderson.

    Men can also enjoy a dedicated multi-branded, lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming all in one space to allow shoppers to complete a head-to-toe look with ease
    Men can also enjoy a dedicated multi-branded, lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming all in one space to allow shoppers to complete a head-to-toe look with ease

     

    There are more than 40 fashion and accessories brands in the outlet, including Dior, Fendi, Louis Vuitton, Miu Miu and Prada. The expanded beauty offering comprises two wings across 23,000 sqft and nearly 70 beauty and fragrance brands, making it the largest beauty hall in southern China. Highlights include Korean brands Hera, Laneige and Sulwhasoo.

    DFS Macau, City of Dreams – beauty

    For men there is a multi-branded lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming in one space.

    DFS Macau. 1

    DFS Macau. 3

    An expanded jewellery offering was unveiled in December, bringing in such brands as Tiffany & Co and Van Cleef & Arpels. There are also new watch boutiques from Audemars Piguet and Vacheron Constantin.

    DFS Macau, City of Dreams - WJA Event

    T Galleria by DFS, City of Dreams is one of four T Galleria stores in Macau, including T Galleria by DFS, Shoppes at Four Seasons; T Galleria by DFS, Studio City; and the standalone beauty hall T Galleria Beauty by DFS, Galaxy Macau.

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  • Tax changes lower Mainland cosmetics prices

    Tax changes lower Mainland cosmetics prices

    China’s new import tax regime has enabled cosmetics giants AmorePacific and Estee Lauder to lower their prices in China by up to 30 per cent.

    AmorePacific’s China division says it will reduce Mainland cosmetics prices for 327 lines under the brands of Etude House, Innisfree, Laneige and Sulwhasoo by 3 to 30 per cent from January 15.

    US rival Estee Lauder has confirmed immediate price cuts for more than 300 lines in China, including its namesake label, Bobby Brown, Clinique, Jo Malone, and Mac by as much as 18 per cent.

    This follows Beijing’s move last year to slash its hefty duties on imported cosmetics in an effort to boost domestic consumption, according to AmorePacific, which has its headquarters in Seoul.

    “These global cosmetics names are now narrowing the price gap between China and overseas, and we believe more are probably about to follow suit,” says China Market Research Group director Ben Cavender, noting that with western brands becoming cheaper in the mainland, people may be discouraged from travelling to Hong Kong to make purchases.

    Imported cosmetics previously faced tariffs of 84 per cent, reflecting both import and point-of-sales taxes. The tariffs have now gone down to 29 per cent for most beauty products.
    Before the tariff reduction, many mainland consumers shopped via cross-border online marketplaces or while travelling abroad.

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  • China ripe for AmorePacific

    China ripe for AmorePacific

    AmorePacific, South Korea’s largest cosmetic company, has reaffirmed its commitment to China, seeing further room for growth in the rising middle-class consumers there, the firm said Thursday.

    AmorePacific has shown stellar performance in China with a range of luxury and low-end brands, thanks to the rising popularity of Korean drama and pop. It logged 5.66 trillion won (US$4.93 billion) in sales last year, up 20.1 per cent year-on-year.

    The Korean multinational owns the cosmetics and retail brands Etude House, Laneige, innisfree, and sulwhasoo, among others.

    “By 2020, the middle class population is expected to reach 500 million, and its size and influence will greatly expand in the next decade,” AmorePacific CEO Suh Kyung-bae said during a monthly meeting with senior officials earlier this month.

    While Beijing has applied non-tariff barriers, such as those on ingredients and the approval of foreign brands, Suh expects the focus of regulations will move to distribution to curb counterfeit items and the grey market.

    “However, the tightened retail regulations will have a limited impact on companies that have already established distribution channels in the Chinese market,” Suh said.

    While fledgling cosmetics producers have bloomed over the past years, Suh expects it will take time for them to match the level of its technology and brand power.

    “We will have to keep an eye on the growth of emerging local companies, but brand power is not something they can get in a short period of time,” he said.

  • Tmall driving more than sales for top beauty brands

    Tmall driving more than sales for top beauty brands

    Scores of high-end cosmetics companies are setting up shop on Alibaba Group’s Tmall.com online marketplace as eCommerce continues to gain ground as a critical marketing and sales channel for reaching China’s increasingly sophisticated consumers.

    At the recent Tmall Beauty Awards ceremony in Shanghai, which celebrated the top cosmetics brands operating on the eCommerce platform, Alibaba announced that 29 well-known Western brands and 37 from Japan and Korea had storefronts on Tmall at the end of 2015, including more than 10 joining the platform last year alone such as Lancôme, Bobbi Brown, La Mer, Anessa and Avene. Another 20 cosmetics companies are planning to launch their own presence on Tmall this year.

    Alibaba also announced a cooperation agreement with Korean cosmetics maker AmorePacific Group to expand the latter’s Tmall presence. AmorePacific will add two more storefronts exclusively on Tmall for the Sulwhasoo and IOPE beauty brands in the following months. AmorePacific already operates the Laneige, Innisfree, Mamonde and Etude House e-shops on Tmall, and about 800,000 Chinese consumers have purchased goods from Laneige’s shop over the past three years, according to Alibaba. The brand also sold about 45,000 BB creams, or blemish balms, during Alibaba’s 11.11 Shopping Festival, bringing in US$1.4 million from that product alone.

    Alibaba has similar cooperation agreements with Procter & Gamble, Estée Lauder, L’Oréal and domestic retailer Shanghai Jahwa Corp.

    The eCommerce push by cosmetics companies comes amid strong growth in high-end cosmetics purchases by Chinese consumers. A report from Chinese research firm CBNData, released in conjunction with the awards, noted that total sales of cosmetics products in China climbed nearly 20 per cent to $74.1 billion last year from 2014. Citing independent researchers, CBNData’s report also said that online channels accounted for 36 per cent of that, or $27 billion, with Tmall controlling about a 70 per cent share of the B2C market. Alibaba Group is an investor in CBNData parent China Business Network.

    Tmall Cosmetics GM Mike Hu said total sales generated on all business-to-consumer retail websites in China currently account for 12 to 15 per cent of the entire cosmetics market, and he predicts those channels will grow by another 30 per cent to 50 per cent over the next two to three years.

    Hu stressed that Tmall offers more than just another sales channel to brands. It’s also a platform to promote new products, build a connection with customers and increase business both online and off. According to Hu, over 20 brands have introduced about 160 versions of products that were exclusive to Tmall shoppers, and the brands have launched more than 100 new products via the website in 2015.

    “Two or three years ago, eCommerce played as a sales channel since its significance grew and it helped enhance business,” said Gary Chu, online general manager at Estée Lauder China, said at the awards ceremony. “Now what we are thinking about is how to integrate brand property, content and products into our presence in Alibaba’s ecosystem to meet the needs and demands of the brand.”

    To that end, Estée Lauder has been engaging customers via its so-called Fans communities within the Tmall mobile app. One brand, Bobbi Brown, opened its Fans page last November and now has more than 640,000 followers. It offers make-up tips and sample trials, among other initiatives, to tackle customers’ most common inquiries in order to educate and interact with shoppers, while serving as a bridge to the Bobbi Brown storefront. In addition to the Fans page, the company also used Instagram-like photo sharing on Tmall to generate buzz about Bobbi Brown lipstick ahead of Chinese New Year earlier this month, and Estée Lauder regularly uses the Tmall mobile app to help launch new products.

    Alibaba Group CEO Daniel Zhang said Estée Lauder’s efforts are prime examples of ways brands can engage shoppers with content and convert interactions into business opportunities.

    “All the brands and merchants are the best content producers, and merchants should incorporate products into content that consumers are willing to read and eager to buy,” he said.

    Brands are also using their Tmall storefronts to boost their online-to-offline (O2O) business. So far 54 of them, including Estée Lauder, La Mer and Laneige, have integrated their online and offline membership programs and now allow users to make appointments for skin care treatments in brick-and-mortar stores online.

    Tmall will continue to promote O2O retail to “achieve the goal of same product, same service and same membership” online and offline, Hu said.

    Here are the winners from some of the biggest award categories from last Friday’s ceremony. The winners were chosen based on search popularity, interaction with shoppers, customer reviews, trial reports, sales and services among millions of customers and thousands of brands on Tmall in 2015.

    Most popular brands online: Laneige, Lancôme, Innisfree, Maybelline

    Hot search brands: Bobbi Brown, Avene, Sulwhasoo (which launched on March 1)

    Favorite brands among customers born in the 1990s:Sekkisei, The Face Shop, Hanhoo (Chinese domestic brand)

    Favorite brands among customers holding Alibaba Passport (shoppers spending more than RMB 100,000 ($15,270) annually on Alibaba’s platforms): Shiseido, Whoo, L’Oréal, Clarins, Innisfree

    Favorite brands among male shoppers: JVR (Chinese domestic brand), L’Oréal, NIVEA

    Best-selling brand: Pechoin (Chinese domestic brand)

    Outstanding and popular group: Estée Lauder Group